Why ‘NCIS:LA’ Is Getting the Best Ratings of the Season for a New Show


NEW YORK (AdAge.com) — CBS seems to be making a concerted effort to maintain sizable audiences for its schedule by building programs with concepts its viewers already find familiar. "NCIS: LA," a West Coast tweak on the long-running original "NCIS," appears to be the most-watched freshman program of the infant 2009-2010 season. And advertisers like the spin-off, too.

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