LONDON – Google has revealed that its Apps Education Edition is being used by more than 5 million students in more than 145 countries, marking a 400% increase on last year.
LONDON – Despite the economic slump, marketers have enjoyed pay rises of 3.3% over the past 12 months and the forecast for the year ahead is 3%, according to Croner Reward’s latest Marketing R£wards research.
| THE ORIGINAL? TV Commercial for Heart 106 FM – 2008 Agency : Clemmow Hornby Inge (United Kingdom) |
THE ORIGINAL? TV Commercial for Sky Radio 101 FM – 2008 Agency : Unknown ? (Netherlands) |
| Comment se faire mousser deux fois avec la même idée? Plan par plan ces deux films sont quasi identiques! Et pourtant ce sont bien deux radios différentes dans deux pays différents. Pour écouter les commentaires de Mercedes Erra (Euro RSCG BETC) sur cet exemple lors de son passage dans le Live Media Pub sur NRJ Paris : Cliquez-ici |
LONDON – Creative agency Work Club has redeveloped the website of organic baby food brand Plum, giving users access to baby food recipes, an online store and an online community where they can interact with each other.
LONDON – China’s media industry is set to benefit from a stronger than anticipated lift in national advertising expenditure this year, after its economy has proved more resilient to the global downturn than previously predicted, according to a GroupM report out today.
LONDON – BBC World News has signed a commercial deal with InterContinental Hotels 8 Resorts to produce a third series of its advertiser-funded travel programme, ‘The Real…’ , which begins on 19 September.
Un nouveau concept de marque-page disponible en couleur orangée. L’atout de l’objet : en plus de retenir la page, il indique d’un trait la ligne où reprendre sa lecture. Une idée développée par le studio Propaganda. Explications dans la suite de l’article.
Plus d’infos sur le studio Propaganda.
LONDON – Bauer Media’s head of digital sales, Kurt Edwards, is leaving to become digital commercial director at rival Future Publishing.
LONDON – Chocolate brand Thorntons is celebrating the Eid and Diwali festivals with the launch of a special box of non-alcoholic sweets.
(TrendHunter.com) Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes “Exploit Chaos” in Toronto’s Dundas Square. The “Kanye vs Ashton” high fiving feud was apparently fueled…
O quesito transparência sempre foi importante para a integridade das marcas. Com a internet, possibilitou-se muito mais para que este ingrediente fosse levado a diante. Imaginando que os consumidores querem saber tudo sobre os produtos que eles consomem, as marcas precisam se adaptar. Por isso, lá na Espanha, através da agência Sra. Rushmore, a Coca-Cola está promovendo os benefícios da produção e distribuição local de seus produtos. Hoje, muito se fala em priorizar a localização, pois consumir algo produzido localmente implica em um benefício ao meio-ambiente.
Aliando a tendência da transparência e a da localização, a Coca-Cola da Espanha está com um novo hotsite que possibilita o consumidor acompanhar de onde vêm a Coca-Cola que ele está consumindo.
Basta entrar em [www.siguetucocacola.com] e digitar o código que se encontra nos verso da embalagem. Se o código for válido, um mashup do Google Maps mostra em qual fábrica a Coca-Cola foi produzida.
Por enquanto, a mecânica só é válida entre os consumidores espanhóis.
Art & Copy is a movie about Advertising. here is the trailer… Synopsis ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — […]
A ban on alcohol advertising being proposed by the British Medical Association would ‘devastate media’ and impact £15m-worth of direct marketing, media researchers Nielsen says.
LONDON – Special-interest publisher Future has appointed Kurt Edwards, head of digital sales at Bauer Media, as its new digital commercial director.
A Unilever introduziu na Argentina uma nova fragrância de Axe chamada Axe Music Star. O que é realmente curioso na campanha promocional do produto é que a embalagem do novo desodorante se converte virtualmente em uma guitarra ou uma bateria em que os jovens podem utilizar como se os instrumentos fossem um joystiq e, assim, brincar e competir com seus amigos que também estão na frente do computador.
O uso da realidade aumentada para promover o novo produto é criação da Ponce Buenos Aires, que se complementa com um comercial de televisão [assista abaixo, logo após um vídeo demo da realidade aumentada].
:: Via DotPod
NEW YORK (AdAge.com) — The Centers for Disease Control recently created a new unit called the National Center for Health Marketing. Like all marketing organizations, its mandate is to change consumer behavior and it has organized an incredibly savvy social media department to do just that. Its first comprehensive national campaign is for the H1N1 Swine Flu outbreak and tightly coordinates its message across virtually every kind of social media. The effort is one that many other marketers might do well to study.
LONDON – Palm has unveiled the Pixi, its latest smartphone aimed at younger consumers with a focus on social networking, on the day Apple is expected to dominate the headlines with a new product launch.
LONDON – Yahoo-owned photo-sharing site Flickr has become available as a mobile application on the iPhone for the first time.
LONDON – Vitaminwater has launched a Facebook app to crowd source ideas for the next flavour of its drinks range.
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