Levi’s 501

3 videos for Levi#8217;s 501 running in Holland and Belgium at the moment.
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The Marketing Store hires digital creative director from Razorfish

LONDON – The Marketing Store has appointed Christiano De Abreu, formerly experience director at Razorfish, as digital creative director, just months after hiring the award-winning Mike Cavers as executive creative director.

Holland 8 Barrett appoints Big Communications to handle ad account

LONDON – Holland 8 Barrett has appointed Leicester-based agency BIG Communications to handle its £7m advertising account following a pitch.

Microsoft takes aim at mobile users with targeted ads

LONDON – Microsoft has launched a behavioural targeting service for mobile advertisers, based on user data collected across its range of properties, such as Hotmail, Bing, Xbox and visits to Microsoft-owned websites.

Joanna Shields joins Elisabeth Murdoch for TV and social media venture

LONDON – Former Bebo chief executive Joanna Shields has resurfaced as head of a new venture with Shine Group’s chief executive Elisabeth Murdoch, which aims to fuse traditional TV production with social media.

And in the real world… Channel 4, BBC, Google and more…

LONDON – Today’s round-up of the biggest business stories

Ad suggests people shop at Harrods but buy online at Dixons

LONDON – Dixons’ first campaign since it became a pure-play online retailer in 2006 mocks Harrods.

Tuborg flags up Wetherspoon listing with month-long ad campaign

LONDON – Tuborg launches today a one-month campaign to promote its recent listing in the 731-strong Wetherspoon pub chain.

IN&M secures print deals with TMG and Trinity Mirror

LONDON – Independent News 8 Media has signed long-term full colour print contracts with Telegraph Media Group and Trinity Mirror in Northern Ireland.

AA appoints Andrew McGuinness as chairman

LONDON – The Advertising Association has appointed Beattie McGuinness Bungay, founding partner Andrew McGuiness, as its new chairman.

AOP appoints Trader Media’s Collins as co-chair

LONDON – The Association of Online Publishers (AOP) has appointed Dominic Collins, group director of Trader Media Group, as its new co-chair, replacing Alison Reay.

WPP direct agency G2 creates global planning director role

LONDON – WPP below-the-line agency G2 has expanded its global planning capability by creating the new role of global communications planning director.

Shapeless court (part 2) / Les créatifs à “court” d’idées (le retour)

tennis2008 tennis2009
THE ORIGINAL?
Sponsor “Tired of starting defeated?” – 2008
Source : Adsoftheworld
Agency : Concept Istanbul (Turkey)
LESS ORIGINAL :
Tennis Australia “Get an advantage” – 2009
Source : Adsoftheworld
Agency : Mc Cann Melbourne (Australia)
– Pour voir encore deux autres annonces très semblables, cliquez-ici
– To see an older post with 2 very identical ads : Click Here
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Speed of ‘Business Week’ Value Decline Called Alarming


NEW YORK (AdAge.com) — Business Week, the latest poster child of the troubled print-publishing industry, was the focus of analysts' discussions at Tuesday's Gotham Media seminar. The iconic McGraw-Hill title, which lost more than $40 million last year, is on the auction block. Investment banker Reed Phillips called the speed of the publication's decline in value "alarming." He's a partner in the media-focused firm of DeSilva and Phillips. The seminar, which drew together five media specialists, was entitled "Buying and Selling Media Assets in the New Economy."

Fashion focus boosts Next sales

LONDON – Next has reported better-than-expected sales for the first half of the year thanks to good weather, more fashionable lines and a rise in consumer confidence.

Nintendo partners with TV duo Ant and Dec

LONDON – Nintendo UK has teamed up with TV presenters Ant and Dec for the launch of a major campaign.

Tactility Mobile Phone

Un nouveau concept pour Toshiba, par le designer chinois Siwei Liu âgé de 22 ans. Un téléphone destiné aux non-voyants : il ne possède pas d’écran tactile mais simplement des touches en reliefs pour une meilleur accessibilité. Un clavier en braille qui contraste avec les mobiles traditionnels.



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Previously on Fubiz

Murdoch and Shields join forces for new venture

LONDON – Elisabeth Murdoch, daughter of Rupert and chief executive of Shine Group, is teaming up with the former chief executive of Bebo, Joanna Shields, to form a new company that will look at how television and social networking can benefit each other.

Lyons hits back at Bradshaw’s criticism of BBC Trust

LONDON – BBC Trust chairman Sir Michael Lyons has hit back at criticism from culture secretary Ben Bradshaw about the way the BBC is regulated.

Google’s secret real-time search option uncovered

LONDON – A secret option on Google that allows users to search the web in real-time just like Twitter has been discovered, suggesting that an official launch could be imminent.