NEW YORK (AdAge.com) — After more than 30 years at Ogilvy, Bill Gray, the shop's North American vice chairman and one of adland's bold-faced names, will retire at the end of the month, thereafter lending a hand to London-based CHI & Partners as it aims to establish a U.S. foothold.
LONDON – On the same day that Yahoo!’s redesigned homepage went live, Google has launched a creative tool that allows internet users to annotate websites and share their efforts with others.
A Starbucks está lançando nos Estados Unidos seu 1º aplicativo oficial de iPhone com localizador de lojas (store locator) e menu information, e está testando um 2º aplicativo que vai permitir o cliente usar o telefone para comprar e pagar por produtos Starbucks – também via QR Code. Confiram o vídeo de lançamento:
O desenvolvimento e os testes dos aplicativos são resultado de um ótimo feedback que a marca obteve através da sua rede social My Starbucks Idea, serviço online voltado especialmente para consumidores que sugerem novidades para a rede.
:: Com fonte do WSJ
LONDON – Lightspeed Research has appointed Andrew Cayton as chief executive officer of its EMEA business, replacing David Day, who was promoted to president and global chief executive.
LONDON – Italian beer brand Peroni Nastro Azzuro has launched an on-pack promotion on the back of its tie-in with kitchenware brand Alessi.
LONDON – Augmented reality firm Layar has added 3D capabilities to its Android compatible platform, further evolving the technology that merges reality with the virtual world.
Uma instalação interativa precisa ser muito mais do que uma simples instalação interativa. Inicialmente, ela precisa ser divertida e óbvia. Ela tem que fazer as pessoas quererem passar mais tempo com elas, sem que a empresa deixe de mostrar as propriedades da tecnologia e features do(s) produto(s) ou serviço(s) que deve ser ressaltado ali na tela.
A boa instalação interativa também é auto explicativa. A pessoa logo identifica como deve proceder para se envolver com a peça exposta. Um exemplo que eu gostei bastante é o do túnel interativo da Audi, colocado no evento automotivo Goodwood Festival of Speed.
Ao passar em frente da instalação openFrameworks, os transeuntes podiam interagir facilmente com uma espécie de vento que simula velocidade. Uma experiência colaborativa concebida pela HCM Interactive. Muito legal!
This video surveillance is proving that some US policemen forget they are on a drug raid and start play Wii for 9 hours long! This is a good viral video for Wii, isn’t it? Advertiser: Wii?
LONDON – Diageo is revamping the primary and outer packaging of its Guinness Draught in a Can to improve standout in the run-up to Christmas.
NEW YORK (AdAge.com) — ABC's decision to reduce ad time in the debut episodes of the network's new fall programs has raised the eyebrows of several media buyers. The network hopes the move will encourage viewers to stick with the shows, but buyers weren't told earlier of the idea.
In this video, this stupid guy is messing up all the cluees on a crime scene… Advertiser: Monster
A Adidas quis lançar a sua nova linha de artigos esportivos Gazelle com tecnologia Cool Climate, que ameniza a temperatura quente dos atletas quando eles estão correndo em dias de calor, em algumas cidades da Colômbia. E para vender os benefícios desta tecnologia, as lojas estavam equipadas com refrigeradores. No interior de cada uma das geladeiras, eles colocoram peças da nova linha esportiva (tênis, camisa e calção).
Esta estratégia alternativa comunica que ficar “refrigerado” durante o exercício é essencial. Kudos para a Pull & Push Y&R, Bogotá.
:: Via I Believe in Adv
LONDON – Xbox has launched online communities on Facebook and Twitter to support a series of music gigs around the UK called Reverb.
LONDON – The government’s controversial plan to impose a 50p a month broadband tax will happen before the next election, minister for Digital Britain Stephen Timms has revealed.
LONDON – Mars is aligning the global advertising accounts for each its core snack and petfood brands into a single creative agency network.
LONDON – Market research firm Mesh Planning has launched an independent database of international touch point data, featuring over 100,000 consumer touch points, each with a positivity rating.
LONDON – Omnicom’s OMD has muscled in on the £80m media-buying pitch process in the UK for the consolidated Mars-Wrigley business.
LONDON – Havas Media’s MPG and WPP’s Mediaedge:cia are involved in a head-to-head battle for Danone’s £25m media planning and buying business in the UK.
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