Une magnifique publicité de 60 secondes pour le lancement de l’édition turque du New York Times : Sabah. Une idée de l’agence Leo Burnett, dirigé par Quba Michalski autour de la ville de New York en typographie. Un travail sous 3D Studio Max, After Effects et Photoshop.
(TrendHunter.com) Raf Simons described the Jil Sander Spring 2010 collection as “going back into nature,” and “quite simple, as well as intellectual.” That was why his clothes took on rough edges in which layers of fabric…
LONDON – John Lewis is opening two contact centres next year in order to improve customer service.
It's been a great month for Sharon Waxman and The Wrap, the entertainment-industry news site she launched in January. The Wrap announced a content partnership with Microsoft's MSN — with stories from The Wrap getting distribution throughout Microsoft's various entertainment destination properties — which should significantly boost traffic to Waxman's site. Waxman, who serves as the site's editor in chief, intends to continue to expand beyond trade reports with entertainment news that appeals to a wider, non-pro audience. For this latest edition of Dumenco's Media People — a continuing series of conversations with media grandees — I had tea with Sharon Waxman in Manhattan during one of her recent business trips to the city, and she shared her thoughts on being a print journalist turned web entrepreneur.
IAB online ad spend figures, upheaval at ITV, people moves in outdoor and the latest at Independent News 8 Media are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and Arif Durrani.
LONDON – Astrologer Russell Grant is to launch an ad-funded iPhone app for horoscope junkies, that claims to be able to read people’s palms.
This video is about t is about an Argentine who was born only woth head. Mor info on http://www.quiquethehead.com Advertiser: Diesel Agency: Diesel Creative Team & Shackleton Production house: Toma78 Directors: Doble Nelson
NEW YORK – WPP has suffered a setback in a lawsuit it brought against Spot Runner, a digital ad technology company in which it owns a 3% stake, but will still pursue its case.
LONDON – Bookmaker Coral is targeting football fans with a promotion offering a free scratchcard to punters who place four £10 bets.
Today, digital strategies are essential for any effective cause marketing campaign. Scott Pansky of Allison & Partners shares some numbers, then offers tips on best practices for using digital media.
LONDON – Design Bridge, has appointed Peter Droy and Rudolf Rodenburg to the roles of client business directors, based at its London office.
The viral test is a website where you can upload your logo and it will be implemented automatically in a good viral video named the chewing gum and helium experiment. Advertiser: Blue Agency: Rapp France
LONDON – Sports broadcaster ESPN is bringing live basketball to the UK after sealing a deal with sports and entertainment giant NBA.
LONDON – International brand consultancy Siegel+Gale has appointed Tom Blackett, a former group deputy chairman of Interbrand, as chairman of its UK office.
LONDON – Five is to become the first UK broadcaster to offer live football via an iPhone application.
Un shooting à Honk-Kong pour cette vidéo entre pop-culture et jeu-vidéo, avec des visuels et une esthétique très réussie. Le tout a été imaginé pour le groupe Gedda Headz sur le titre Spaced Out. Un clip écrit et dirigé par Jean-Julien Pous. A découvrir dans la suite.
LONDON – Samsung is launching a £2m advertising campaign this week, featuring TV ads to support Samsung’s new 2View camera products.
Com um projeto chamado Viral Test, a Rapp France e a GoViral certamente pretendem tirar sarro do universo do “viralzinho” instalado hoje em qualquer agência de publicidade. Bem, na verdade, é uma forma de promover um seminário organizado pela Associação de Anunciantes da França sobre marketing online através de vídeos, no próximo dia 6 de outubro.
O que eles prometem é criar diversos vídeos virais genéricos. Experimentos inusitados, curiosos e com elementos daquilo que muitos acreditam ser a receita de um viral de sucesso, como por exemplo, a discussão de verdadeiro ou falso.
E pra que isso serve? Para qualquer empresa inserir, de maneira automática e prática, a sua marca no vídeo. Se você não consegue fazer um viral emplacar, simplesmente tire vantagem de um pronto e pré-testado.
O primeiro vídeo é um experimento com gás hélio e bola de chiclete. A produção é da Blue Film Production.
Honda vient de dévoiler l’UX-3, une machine dans l’esprit du célèbre Segway. Un engin expérimental avec des roues motorisées assemblées en ligne. Il permet d’aller dans toutes les direction, les déplacements et arrêts étant commandés par le poids de l’utilisateur.
La technologie employée reprend le système de contrôle d’équilibre développé par Honda sur le robot Asimo. L’UX-3 sera présenté au Tokyo Motor Show à la fin octobre.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
