Sep
30
Football League hunts sponsor after Coca-Cola negotiations fall through
Posted in: UncategorizedLONDON – The Football League is looking for a new title sponsor after it rejected an extension with current sponsor Coca-Cola.
Sep
30
Gap shifts US ad account to Crispin Porter 8 Bogusky
Posted in: UncategorizedNEW YORK – Gap is shifting its entire US ad account into Crispin Porter 8 Bogusky after the agency was picked to handle a successful holiday campaign for the fashion retailer in the summer.
Sep
30
Internet outstrips TV but total ad spend plummets 17%
Posted in: UncategorizedLONDON – Internet ad spend has overtaken TV for the first time but total UK spend fell by £1.5bn in the first half of 2009, compared with the same period last year, according to figures released by the IAB today.
Sep
30
Coca-Cola looks to pre-empt ‘soda tax’
Posted in: UncategorizedNEW YORK – Coca-Cola is planning an advertising campaign to educate consumers about nutrition in an attempt to derail plans to introduce a soft drinks tax.
Sep
30
Mentos Cube
Posted in: UncategorizedBelle campagne de la marque Mentos imaginée par l’agence brésilienne Neogama/BBH, sur des illustrations de Platinum. Le concept d’un monde avec plusieurs scènes se croisant sur chacun des cotés. Une baseline explicite : “More sides, more fun” et un visuel à découvrir dans la suite.
Voir en grande taille.
Previously on Fubiz
Sep
30
ITV signs deal to create ‘I’m a Celebrity’ and ‘Countdown’ video games
Posted in: UncategorizedLONDON – ITV Studios has signed a deal with video game developer Mindscape to create Nintendo games based around ‘I’m a Celebrity… Get Me Out of Here!’ and ‘Countdown’ TV shows.
Sep
30
Coke Zero: Happy Kingdom
Posted in: UncategorizedAdvertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Christian Camean
Art Director: Mario Ucci
Agency Producer: Laura Passalacqua
Director: Pete Candeland
Sep
30
Ben Bradshaw says BBC ‘must change’
Posted in: UncategorizedLONDON – The BBC will have to change to survive and be more sensitive to the impact its size and power has on commercial rivals, the Culture Secretary, Ben Bradshaw, has said.
Sep
30
Propsed food labelling rules could end up consuming consumers
Posted in: UncategorizedLONDON – Consumers risk being fooled into thinking foods containing omega-3 are healthier than they really are under proposed new European rules, according to scientists.
Sep
30
Consumer confidence leaps… from doom to gloom
Posted in: UncategorizedLONDON – Consumers have suddenly become markedly less pessimistic, according to a nine-point leap in the GfK NOP Consumer Confidence index since last month.
Sep
30
Ora Concept Watch
Posted in: UncategorizedUn concept de montre inspiré par les rubans et les mêtres de couleurs. Une idée du designer grec Alexandros Stasinopoulos sobrement intitulé : Ora. Disponible en plusieurs couleurs et modèles. Plus d’images du projet dans la suite.
Portfolio de Alexandros Stasinopoulos. Plus d’images dans la galerie.
Previously on Fubiz
Sep
30
Scholl Sandals: Water
Posted in: Uncategorized
Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Art Director: Porakit Tanwattana
Copywriter: Noranit Yasopa
Digital Imaging: Illusion, Bangkok
Sep
30
It’s official: online is bigger than TV, ad spend figures show
Posted in: UncategorizedLONDON – Tech-savvy consumers have known it for years but now the ad spend figures match up: online is bigger than TV for the first time in the UK.
Sep
30
Tissue Culture Lab at the VivoArts School for Transgenic Aesthetics (part 2)
Posted in: Uncategorized
What does it mean to work with living, semi-living or formely living beings? What’s the meaning of tissue culture for artistic purposes versus health application? Or the development of a new weapon? What are the dilemmas that come with tissue culture technology? continue
Sep
30
Kiehl’s | Express Your POW!
Posted in: Uncategorized
A Kiehl’s, uma das lojas de cosméticos mais exclusivas e charmosas da atualidade, fabrica os produtos de beleza preferidos dos astros e celebridades do mundo do cinema e da moda.
Buscando atingir uma presença online com conteúdo criativo e envolvente, a marca lançou o Express Your POW!, um microsite especialmente voltado para mulheres que podem criar sua própria história em quadrinhos, personalizando tons e tipos de pele, estilos de cabelo e outras finalidades de estética. Ao final, a história personalizada pode ser salva e compartilhada. Um jeito diferente de “vender” os valores emocionais da marca. Simpático!
Sep
30
Erection ad banned for implied impotence treatment
Posted in: UncategorizedLONDON – A catalogue ad for a vacuum pump promising “stronger, larger erections”, which featured in a national newspaper, has been banned by the Advertising Standards Authority.
Sep
30
Allen Solly
Posted in: UncategorizedAdvertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Suresh Natarajan
Sep
30
Facebook lança ataque direto ao Orkut
Posted in: Uncategorized
A guerra é aberta! Os tanques cruzaram a fronteira da Áustria!
Momentos atrás minha homepage do Facebook começou a mostrar uma opção Encontre seus amigos do Orkut no Facebook. O processo é bem simples: ele usa uma opção nativa do Orkut de exportar seus contatos para um arquivo texto, você manda o arquivo para o Facebook e ele cuida do resto, procurando os amigos que já tem perfil na rede e mandando o oi me add para eles.
O Google já vem sentindo o avanço da concorrência no Brasil. Qual será seu contra golpe?
Post originalmente publicado no Brainstorm #9
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Sep
30
Forest Escape Editorials – The Nell Rebowe Photoshoot is a Visual Essay (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The uber babe and American supermodel Nell Rebowe blesses us with a photoshoot displaying her beauty in The Lake and Stars lookbook. Not one to shy away from showing some skin, she struts her stuff from…
Sep
30
UK online advertising spending overtakes TV
Posted in: UncategorizedLONDON – Online became the top UK advertising medium, ahead of TV for the first time, in the first half of 2009, according to a report by Price Waterhouse Coopers for the IAB.
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