(TrendHunter.com) Patrick Tang is a digital artist from the Netherlands (Amsterdam, to be specific) who has captured painful, yet cathartic images of painful skin-piercing events such as being set on fire and your face…
By G.B. Meyer
As the death knell sounds for the evening news, there may be a few culprits that have gone unmentioned. One of them is advertising.
Not in the way that ad rates have dropped for evening news shows, or viewers have skewed to older demographics, but simply, the ads that run during the evening news are unwatchable.
No less than 90% of the commercials that run during the three network broadcasts are for prescription drugs, with the vast majority targeting the 50+ audience. Since no one enjoys watching these commercials, nor hearing them, you have to change the channel to escape until the news comes back on. So inevitably you switch the channel to another network’s news and there’s a prescription drug ad. So you click away from that, a few channels farther, and end up clicking back three or four times just to get back to the news while trying to avoid the still-playing ad for once-a-day Spiriva.
It becomes tedious.
Beyond the notion of why prescription drugs ads were ever allowed on T.V., to have these dominate the nightly news broadcasts comes off as giving up on ever reaching younger audiences again. So the evening news is actually pushing younger people away, not to mention older ones as well, who’d rather not watch these commercials either.
This is just one element that’s gone unmentioned. Another factor may be that
network news has tried to chase the casual, John Stewart-influenced world of broadcasting. When the fact is, whether you’re 16 or 55, you prefer your anchormen/women on national news broadcasts to be serious. But now, the anchors try to be our cool friends, with Brian Williams going on Saturday Night Live, Katie Couric taking an online poll to come up with a witty signoff, and Charles Gibson telling us at the end of each broadcast that he hopes we had a good day. Can you picture Peter Jennings doing that?
This is the kind of pandering that drives viewers away.
On the same front, NBC thought that their original lead-in voice, which announced Tom Brokaw for a couple decades, was too serious. So they toned it down by bringing in Michael Douglas.
In an era of heavy accusations of liberal bias in the news, NBC hired an actor from Hollywood, California to be their new lead-in voice.
These are the kind of ancillary decisions that just may be killing off the evening news. Competition from cable, the Internet, etc. are part of the story but they may be just that – part of it.
G.B. Meyer is a citizen, a copywriter and a consumer.
www.gmeyer-ads.com
Advertising Agency: The Kavli, Kuwait
Creative Director: Hazem Sannib
Account Manager: Marina Barsekhian
Via [ mediaME ]
LONDON – Sport England and Facebook have formed a partnership to encourage people to get involved in sports in the run up to the 2012 Olympics.
Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Directors: PK Anil, Kapil Tammal
Writer: PK Anil
Art Directors / Typographers: Kapil Tammal, Sandesh Kambli, Pramod Chavan, Manasi Sankhe, Swati Goel
Illustrator: Paintbox Solutions
Account director: Prianka Sihota
System correction: Robert Joseph, Harshal Pandere
(TrendHunter.com) Badder Homes and Gardens is the housekeeping solution for those who thought they would never be doing any housekeeping.
The stereotype of the good housewife is old. Really old. But few alternatives have…
(TrendHunter.com) Nicholas Kirkwood debuted his Spring/Summer 2010 shoe collection in London this week as part of the Roksanda Ilincic runway show. He stays true to his signature style with instantly recognizable platforms…
(TrendHunter.com) Do you ever see someone walking down the street and they have the worst fashion sense, and you really want to tell someone else about it, but the moment passes? If you said yes, then ‘I Hate Your Fashion’…
Ao lado da produtora The Rumpus Room, a agência Mother London criou o que seria o maior coral online do mundo. A ação faz parte da campanha de divulgação do Europe Music Awards, que a MTV faz em parceria com a Dell.
Amplichoir convida os visitantes a fazer upload de seus próprios vídeos cantando a clássica música “Lollipop”. As participações mais votadas ganham convites para assistir o MTV EMA em Berlim. Assistam o vídeo abaixo:
:: Via Creativity
People are being urged to adopt shelter pets in a new PSA effort, the Shelter Pet Project, from the Ad Council in partnership with the Humane Society of the U.S. and Maddie's Fund. The effort is the first PSA project to bring together the largest animal welfare organizations and many shelters to increase pet adoption.
(TrendHunter.com) Sexy is out. Nerd is in. Spice up your undergarments with a touch of geek culture. Being less exotic than frivolous, frilled undies, yet more fun and interesting than plain old underwear, this innovation…
NEW YORK (AdAge.com) — Warner Music Group has completed a deal with YouTube that will bring back music videos for Green Day, U2, Madonna and other artists to the video-sharing site from which they were removed in December, according to two executives familiar with the talks.
Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off “Plant and Inspire” — a campaign that encourages digital literacy among youth.
Mais um pra série “maior do mundo”, e com o bônus “envie seu vídeo”. Para promover o Europe Music Awards, a MTV criou, em parceria com a Dell, o Amplichoir, o maior coral online do mundo.
Qualquer pessoa pode enviar um vídeo, de até 1 minuto, cantando a clássica música pop “Lollipop”. As participações mais votadas ganham convites para assistir o MTV EMA em Berlim.
Sim, é mais uma ação com mecânicas repetidas, mas o resultado fica bem simpático. A criação é da Mother, com produção da The Rumpus Room.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
(TrendHunter.com) Just when you thought that Star Wars would fade away, they have gone and released rare ‘Star Wars’ photos that give avid ‘Star Wars’ fans a behind-the-scenes glimpse into the making of the epic films.…
(TrendHunter.com) London Fashion Week is notorious for sickeningly slender models tramping up and down the catwalks in the latest designer goods; in an attempt to change that, Mark Fast’s plus-sized models rocked his runway,…
Sure, having one of the richest men in hip-hop list ways you can reduce your negative impact on the environment — while sequestered in his leather-and-mahogany office — might be effective.
NEW YORK (AdAge.com) — For Diet Coke, a successful experiment with webisodes, live events and an unusual use of place-based video last year has the soda brand coming back for another round.
Crush/Toronto, which we’ve decided are masters at taking the soul of a book and turning it into pop art, drew us into the bosom of Douglas Coupland’s The Gum Thief in 2007.
Crush/Toronto, which we’ve decided are masters at taking the soul of a book and turning it into pop art, drew us into the bosom of Douglas Coupland’s The Gum Thief in 2007.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
