Trident distribui ingressos com dança das cadeiras

Trident Unwrappred Beyonce Single Ladies

Lembra que, em abril passado, a Trident colocou 100 Beyoncés para dançar “Single Ladies” na Picadilly Circus? A ação servia para divulgar o show da cantora americana, que será realizado no dia 15 de novembro em Londres pela própria Trident.

Para conseguir os melhores lugares, só ganhando em ingressos em promoções da marca, e uma delas foi essa dança das cadeiras que você abaixo, realizada ontem. Mais interessante do que a dança em si, foi a maneira como convidaram as pessoas para entrarem na brincadeira.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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The Chase – ANZ Small Business

ANZ Small Business launches a bold new campaign that is expected to stand out in its category, for its energy, humour and broad appeal. Created by M#038;C Saatchi, the TVC and a wider campaign are directed at the SME market and will also impact favourably on the ANZ brand at large. The stand-out campaign is […]
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Bathstore mounts £1.5m campaign to promote September sale

LONDON – Bathstore, the specialist bathroom retailer, is launching a £1.5m campaign to promote that some of its products will be sold at up to 50% off in September.

Microsoft wants more for its apps, but will they be better than Apple’s?

LONDON – In an effort to make more money from its fledgling app store, Microsoft is encouraging developer to charge more than 99 cents (60p).

New Football Pools kicks off season with Tim Lovejoy

LONDON – The New Football Pools is marking the start of the 2009/10 season with a TV and online campaign, featuring TV presenter Tim Lovejoy.

Louis Beaudoin

Louis Beaudoin est un jeune graphiste fraîchement diplômé de l’UQAM de Montréal. Malgré son jeune âge, il est déjà très talentueux et ses créations sont pleines de maturité. De nombreux visuels à découvrir dans la suite de l’article.



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Previously on Fubiz

Motorola’s Andrew Morley moves to Singapore with expanded role

LONDON – Andrew Morley, vice president of marketing, Europe, Middle East, Africa, Russia and Asia at mobile manufacturer Motorola, is relocating to Singapore.

Vauxhall Coin’s Car | Carro coberto com moedas

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Um automóvel Astra foi estacionado na estação de metro Liverpool Street, de Londres, todo coberto com moedas que, somadas, equivalem a algo em torno de £ 2.000.

Dezenas de passageiros que passavam pela estação, na manhã de ontem, não mediram esforços para invadir a área e pegar o maior número de moedas possível.

A emboscada foi criada para a Vauxhall, subsidiária da General Motors. A montadora está promovendo a queda no preço do novo Astra, que chegou até menos £ 2.000 no valor tradicional do automóvel.

Confira o making of:

:: UPDATE ::

Bem lembrado pelo Pierre, nos comentários. Ano passado, a Chevrolet colocou moedas em torno de uma imagem que representava o novo modelo Aveo, em um outdoor. A ação também aconteceu na Inglaterra. (veja aqui).

Mazda mescla R.A. com QR Code e GPS

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Realidade aumentada para simplesmente salientar na tela do computador ou do celular do usuário algo que se refere ao conteúdo de uma campanha, já virou feijão com arroz. O que as agências e os anunciantes estão tentando, é não deixar a tecnologia cair no comum e perder o encanto, tendo a difícil tarefa de adaptá-la de forma criativa e original.

No Reino Unido, a JWT acabou de lançar uma campanha hi-tech para a Mazda, que utiliza a plataforma Layar de Realidade Aumentada Móvel, para fornecer aos usuários de smartphone o caminho para encontrar a concessionária mais próxima. O melhor desse desse serviço é que ele integra um sistema de GPS do Google, o que facilita na hora de rastrear e apontar os locais desejados.

A Layar é uma plataforma disponível para celulares que utilizam o sistema operacional Android, do Google.

Neste caso, o usuário tem que tirar uma foto com seu smartphone de um código bi-dimensional (QR Code) encontrado em revistas britânicas especializadas, para se conectar com os revendedores.

Após registrar a imagem gravada do código, o aplicativo é habilitado, mostrando todas as concessionárias da Mazda disponíveis nas imediações.

Dez mil aplicativos como esse já foram baixados em menos de 2 dias. Veja o vídeo demo:

:: Via WPP e TechCrunch UK

Could Twitter Destroy Hollywood’s Marketing Magic?


Did you see Michael Sragow's article "Twitter Effect rattles Hollywood" in the Baltimore Sun? Sragow's thesis is neatly laid out in the first paragraph: "Although word of mouth could always make or break a movie, it usually took days to affect the box office. But the rise of social networking tools such as Twitter might be narrowing that time frame to hours. And that has Hollywood on edge."
Now keep in mind that, as Sragow goes on to note, "Movietickets.com recently ran a home-page poll in which 88% of the voting sample said Twitter had no effect on them."

NUJ boss accuses GMG of ‘serious misjudgement’ over The Observer

LONDON – The general-secretary of the National Union of Journalists has said that the Guardian Media Group has “seriously misjudged” the situation with The Observer by threatening to close it.

And the top 10 mobile advertising categories are…

STATS WATCH – Millennial Media, a US mobile advertising network, produces a monthly scorecard on trends in the US mobile advertising market call SMART (Scorecard for Mobile Advertising Reach and Targeting).

Marston’s takes final jab at Australians in ad for the Ashes climax

LONDON – Marston’s, the official beer of the England cricket team, has unveiled an optimistic Ashes ad to coincide with the final test at the Brit Oval.

Comet to back ITV’s Who Wants To Be A Millionaire?

LONDON – Electrical retailer Comet has signed its first major TV sponsorship deal with ITV to be the new sponsor of ITV1 game show Who Wants To Be A Millionaire?

Watch Alice Cooper in the latest Sony Bravia ad

LONDON – Heavy metal rock star Alice Cooper encourages people to trade in their old TV sets for a Sony Bravia and get a £150 ‘scrappage-style ‘ rebate.

Game of the week: Toss the Turtle

LONDON – Come on. You’ve worked hard today. You deserve a break. Luckily, it’s time for Revolution’s game of the week, selected by Kerb’s Nick Johnstone. This week it’s the intriguingly titled Toss the Turtle.

Singer donates Twitter-composed song profits to BHF

LONDON – Singer Gary Go is allowing users to “pay what they like” to download a new song he wrote on Twitter called ‘The Heart Balloon’, with all donations going directly to the British Heart Foundation.

UK online display dips in 2009, but forecast to rise next year

LONDON – UK display online ad spend will decline for the first time since 2001 this year, by 4%, according the IAB Europe’s annual AdEx Report.

Revolution’s top ten tweeters #4

LONDON – If you haven’t already heard the news, here it is. Friday is no longer called Friday. It’s called ‘Follow Friday’ (at least that what Twitter tells us) and Revolution likes to get in the spirit of things by nominating some folk we think are worth following.

UK online ad revenues predicted to drop then recover in 2010

LONDON – The UK’s online ad economy is forecast to drop by 0.4% this year, before growing 2.4% next year according to a new report from the IAB Europe.