Remember when the whole anti-graffiti thing was all the rage with marketers trying to hire graffiti artists to “bomb” their brand all over the place? Well its back.
LONDON – GlaxoSmithKline Consumer Healthcare (GSK) is launching a multi-brand mouth care campaign encouraging consumers to ‘love their mouth’.
LONDON – The new boss of moneysupermarket.com, Peter Plumb, has said he has taken the steps needed to position the price-comparison website for its next phase of growth.
LONDON – Michael Jackson’s memorial service is expected to be the biggest online event in the history of the internet, according to analysts, with video streaming services around the globe bracing for themselves for unprecedented levels of web traffic.
LONDON – Fashion brand New Look has appointed Summersault Communications to launch an internal magazine for 20,000 staff members following a competitive pitch.
One of the chief complaints of small agencies is that we don't have budgets big enough to do great work. We look to the winners in our award shows as proof. And that is usually where we are slapped in the face for our lack of commitment to be brilliant.
LONDON – Procter & Gamble is introducing a new core brand message to Gillette following the recent addition of hair styling and personal care products to its shaving care range.
LONDON – The Local Radio Company is understood to be in discussions to sell the Isle of Wight Radio station to a single party, although the identity of the buyer is not known.
LONDON – Virgin Holidays has been forced to ditch its summer advertising campaign following legal action from lastminute.com.
A rádio Studio Brussel criou uma homenagem diferente e colaborativa para Michael Jackson: o Moonwalk sem fim.
Post originalmente publicado no Brainstorm #9
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LONDON – Online ethical fashion retailer Adili has selected SmartFocus Digital software to manage its e-marketing campaigns.
Last week in London’s Piccadilly Circus, St Trinian star Talulah Riley posed in front of new Princess Rainforest Project billboards which feature an animated frog.
Passers-by could make 50-cent donations by throwing coins into a slot in the poster. Piece by piece, the coins fill the acrylic cylinder of the injection’s syringe. Measurement units on the cylinder of the syringe show how many coins have already been donated and how many injections can be paid for with the amount – helping the Misereor relief organisation to vaccinate children around the world against infections.
I’m not sure about all those crying children illustrations, but other than that, I think it’s a pretty cool action (not that we haven’t seen similar stuff in the past though).
Agency: Kolle Rebbe Hamburg, Germany.
As quirky (by our standards) as a Japanese commercial, brewer Taedonggang has launched North Korea’s first beer commercial.
I'm an ex-AT&T "Bell head," so anything telecom always gets my special attention. When I saw the Google Voice re-announcement recently, I couldn't help wondering, "Huh, what's up with that? How does this fit into Google's core business?" Mostly, though, I was interested in understanding why this and why now.
“GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.”
Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kevin Lee, Kelvin Leong, Kit Ong
Copywriters: Adams Fan, Weina Ha, Kit Ong
Account Supervisor: Shining Gao
Art Directors: Minsheng Zhang, Robin Wu, Tianhong Zhou, Jordan Dong, Kelvin Leong, Kevin Lee
Illustrators: Minsheng Zhang, Jordan Dong, Robin Wu, Tianhong Zhou
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| THE ORIGINAL? Ambient poster – San Francisco Zoo – 2006 Source : Cannes Archive Online, Agency : BBDO West (USA) |
LESS ORIGINAL : Ambient poster – Chester Zoo – 2009 Source : Adsoftheworld Agency : Robson Brown Ltd. Newcastle (UK) |
| Un sacré vieux “cou” que celui de la girafe sur un poteau… une idée qui a fait long long feu. |
Italian retailer Police has cast aside boredom and done something unique to find its next spokesmodel.
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