LONDON – The UK government spent a record £540m on marketing and advertising in the year to March 2009, driven by a total media spend of £211m, according to figures from the COI’s annual report.
LONDON – The British Army has moved to defend its ‘Start Thinking Soldier’ campaign after complaints made to the ASA and in national newspapers that its TV ads make war appear like a video game.
LONDON – England’s dominance of the second Ashes test helped Five’s weekend coverage of the cricket set a new audience record for the channel.
LONDON – Regional publisher Johnston Press has appointed the Daily Mail & General Trust’s online job board, Jobsite, as its official online recruitment partner.
Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew.
LONDON – Around 100,000 apps will be on the market by the end of 2009, after which the rate of production will slow, according to Ilja Laurs, chief executive of app store GetJar.
Scion is out with a new Brand Manifesto.
LONDON – Research conducted by Wolff Olins for the Financial Times has predicted that the next globally recognised brand will come from Asia, the Middle East or South America.
LONDON – British pharmaceutical company Clinova is promoting its Covaflu face masks with national press ads as the fears over widespread swine flu outbreaks intensify.
(TrendHunter.com) If you imagine a modern-day subculture version of the characters in Lewis Carroll’s “Alice in Wonderland,” you’re likely to conjure up the same images Marcela Abal Acosta brings to life with ‘Alice.’
Marcela…
Door-to-door cosmetics giant Avon has asked the government to highlight the benefits of direct selling as a career for university graduates.
O pessoal lá na Alemanha não gostou desse comercial de Sprite, que foi sumariamente banido da TV. É a máxima do “sexo vende” levada ao extremo, e ainda que não mostre partes íntimas, talvez seja prudente colocar a tag NSFW (Not Safe For Work). O YouTube sinalizou como impróprio para menores.
Ou é muita coragem, ou falta de noção. Ou ainda, o comercial foi criado para ser banido mesmo, se é que chegou a ser veiculado, e cliente e agência estão felizes da vida. Ou não. Aliás, nunca escrevi tanto “ou” em uma mesma frase.
| UPDATE: Esse outro, da mesma “campanha”, também foi banido, dica do @ecsilva.
Post originalmente publicado no Brainstorm #9
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É impressão minha, ou esse comercial diz que se você quiser roubar um banco deve usar um Audi? Se policiais desconfiarem, tudo o que você precisa fazer é parecer sério, mesmo com máscaras estúpidas.
Outra coisa, é que não consigo mais ver cenas de ladrões com máscaras sem lembrar de “The Dark Knight”. A Philips com seu “Carousel” que o diga.
A criação do filme de Audi é da agência alemã kempertrautmann.
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En clin d’oeil au travail Classics in Lego réalisé par Mike Stimpson, voici cette campagne pour les 50 ans de la marque Lego, sous la forme d’hommage à des événements marquant de l’histoire. Trois situations : la place Tian’anmen, Muhammad Ali et la chute du mur de Berlin.
Une idée de l’agence Jung von Matt Germany.
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| THE ORIGINAL? Cultura Inglesa English Courses – 2007 Source : Adsoftheworld, Agency : Lew Lara Sao Paulo (Brazil) |
LESS ORIGINAL : Everlast “all or nothing” – 2009 Source : Cannes 2009 Longlist Agency : JWT Dubaï (UAE) |
| Pendant que les mots se séparent en deux, Joe lui se coupe en quatre pour rétablir la vérité… |
LONDON – Simon Everard, chief executive of market researcher Kadence International, has made the shortlist for entrepreneur of the year in the Nectar Small Business Awards.
LONDON – Dennis Publishing has bought Kontraband.com the video site founded as an email attachment 10 years ago.
Pity the poor CEO in today's media world. UberCEO recently did a study with the headline "It's Official: Fortune 100 CEOs Are Social Media Slackers." It goes on to analyze the social-media habits of CEOs at large companies and concluded, shockingly, that they don't use social media much.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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