NEW YORK (AdAge.com) — Magazine companies' hope for a second-half recovery seems to be turning up empty, particularly if a new memo from Conde Nast CEO Charles Townsend, labeled "Important Announcement," is any guide. Read the full memo.
SAN FRANCISCO (AdAge.com) — Books are among the last bastions of ad-free content. But they won't be so forever if Amazon has its way.
In this week's episode of Creativity's Top 5, Jonathan Glazer's music video for Jack White's The Dead Weather, Stockholm Pride's Twitter gaydar and more.
A revista Slate imaginou como seria a cobertura da mídia caso a chegada do homem à Lua acontecesse hoje, com internet, blogs, Twitter, CNN e tudo mais.
Post originalmente publicado no Brainstorm #9
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In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of 10 marketers we surveyed agreed with the statement "we will increase budget for interactive by shifting money away from traditional marketing." Only 7% said "we have no plans to increase our marketing budget."
Red Rocks Amphitheatre is working with the Love Hope Strength Foundation, an international charity that fights cancer through the power of music, and DKMS, the world's largest bone-marrow-donor center, to sign up summer concertgoers for the bone-marrow-donor list. The program is sponsored by Visa.
(TrendHunter.com) Ineradicable Stain is an awesome project from Shelley Jackson who aims to collect precise examples of the written word in tattoo form. A pretty cool idea, and 695 participants are still needed for the…
Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng
(copy: It’s your turn)
Le designer Harc Lee vient de créer cette horloge LED sobre et intitulée “Time Switch Wall Clock”. Elle se présente sous la forme d’un interrupteur, avec une fonction On/Off afin d’éteindre l’heure pendant un moment. Plus de visuels dans la suite.
LONDON – Personal injury service Claims Direct has rebranded today with a new logo and will be launching a TV campaign tonight (20 July) to promote the new look.
So how do you promote a dance festival?
BIRMINGHAM – Cadbury World in Bournville has opened a new attraction – Advertising Avenue, which consists of a life-size street made of chocolate populated with a drumming gorilla and other references to past ad campaigns.
LONDON – Manning Gottlieb OMD has been awarded the multi-million pound media planning and buying business to promote Blu-ray in the UK after a competitive pitch against Carat.
NEW YORK (AdAge.com) — In a victory for Univision Communications in a long battle over who has the U.S. digital rights to the popular shows made by Mexican media giant Grupo Televisa and aired in the U.S. by the leading Spanish-language broadcaster Univision, a U.S. judge ruled that it's not Televisa.
A Samsung, mantendo sua consistência de vídeos produzidos para internet, tira sarro das tentativas cada vez mais excêntricas de publicidade espontânea ao mesmo tempo que divulga o seu celular Jet.
Uma nave espacial com elefantes fazendo bungee jump no centro de Londres. 32 câmeras escondidas capturaram o público surpreso. Ou quase isso.
Um ótimo senso de oportunidade e humor sarcástico, criação da The Viral Factory.
Post originalmente publicado no Brainstorm #9
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