Hasta La Creative!

There’s something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food is fresh.

The time is near. In fact, the day is next Tuesday.

Apparently, companies that have screwed up across the U.S are. They think all you have to do is change your name and you’ve rebranded. The following companies have recently “rebranded” or changed their name to disconnect themselves from previous stigma. Yup, pretty much just a name change no internal changes at all. 

I can’t help but to wonder, if it looks like a duck, quacks like a duck, but calls itself a rhinoceros–is it still a duck? Hmmm…

Recent Name Change Bandits:

 – GMAC Bank, the auto financing company connected with Chrysler and General Motors renamed its online bank, Ally Bank.

Do I here a quack? I think I do.

– AIG was renamed AIU Holdings, but The New York Times reveals execs rethought name change and are working on a new one.

Good call guys, maybe you can change the company beneath the name while you’re at it…thinkin’ I see some webbed feet still sticking out.

– CompUSA and Circuit City were both bought and had name changeroos by online electronics retailer TigerDirect.com. 

Will these duckies bring consumers relevance this time around or continue to waddle their way back into the stale electronic age?

What do you think?

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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/

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