Advertising Agency: BETC Euro RSCG, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Director: Jacques Jolly
Art Director: Viken Guzel
Copywriter: Charles Lefort
Photographer: Bruno Torres
Production: Frédérique Klore
Art Buying: Isabelle Mocq
LONDON – Hilton Hotels says it could have lost as much as $3m if it had not identified problems on its website, which were highlighted by customer insight software created by Speed-Trap.
Toujours dans la mode des films en stop motion, en voici un nouveau très réussi et sobrement intitulé Deadline, jouant avec des milliers de post-its. Il s’agit du projet de fin d’année de l’artiste Bang-yao Liu au Savannah College d’Art et Design.
Bande son de Röyksopp.
The earth angel is a dildo that you charge manually and then preserve our planet! Advertiser: Earth Angel
LONDON – A celebrity-filled TV ad for the sporting brand Adidas has escaped a ban by the Advertising Standards Authority.
LONDON – An online sales promotion for Sky offering £50 Marks & Spencer vouchers in return for recommending a friend to the service has been pulled by the Advertising Standards Authority.
LONDON – A celebrity-filled TV ad for the sporting brand Adidas has escaped a ban by the Advertising Standards Authority.
LONDON – The Advertising Standards Authority has banned two press ads for easyJet flights after receiving complaints from British Airways.
“For smoother skin.”
Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Mikkel Elung-Jensen
Published: November 2008
(TrendHunter.com) The Echo night stand by Michael Rall is a modern masterpiece and appears to stand only on one leg.
However, this artistic table is misleading. Echo is wall-mounted to give the allusion of floating furniture.…
(TrendHunter.com) Chances are, you’ve seen wall-mounted aquariums, but I’m betting most people probably haven’t seen a wall-mounted fish bowl.
As small space living forces people to start preserving their surfaces for…
(TrendHunter.com) Web toes, or to use correct terminology, syndactylism, seem peculiar because they’re so rare, but instead of hiding them, some braves are flaunting their fused digits.
These webbed toe tattoos make fun…
(TrendHunter.com) Daisy, an exceptional balloon artist, has created one-of-a-kind balloon wedding dresses. If you are worried about having a gown no one else has, then wearing one of these balloon dresses to your wedding…
Advertising Agency: Ogilvy, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi, Tim Kitell, Alexander Nowak
Copywriter: Rushir Sachdev
“The new fragrance for wood.”
Advertising Agency: Euro RSCG, South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Illustrator: Clive Kirk
(TrendHunter.com) Kevin Van Aelst didn’t listen to his parents when they told him not to play with his food. Instead, he became an artist using food as his canvas. The website EatMeDaily.com showcases his his mastery of…
As Americans, there is a love/hate relationship that exists with the media due to one of two things: over portrayal (senseless beating to death of a subject) or non-portrayal (glossing over a story to move on) of news. Both tend to upset the news-hungry public, but over portrayal nears that point where news becomes culture for a short time. A couple of examples: Octo-Mom, Jon & Kate Gosselin, LiLo’s drug rehab, relapse, rehab, and relapse.
Yes, these are “celebrity” examples, but unfortunately, it happens with the “real” news as well. Take for instance the automotive and banking bailouts. The fall of Fannie May and Freddie Mac. Bernie Madhoff. How many times did news anchors need to go over the fact that the Chairmen for the Detroit automakers flew in private jets to the Senate Subcommittee hearings? Definitely not 10,000.
The same holds true for the advertising industry, and yes, the economy. Yesterday, June 8, 2009, AdWeek ran a story encompassing a RSW/US survey of 200 marketing and 100 ad agency execs. (RSW/US is a lead generation and business development firm.) The survey showed that agencies were more optimistic than prospective clients regarding the economy and the advertising business for the remainder of the year.
Agencies participating in the survey, released in mid-May, included Leo Burnett, Mindshare and Bailey Lauerman. Clients included Ford, GE, Kraft, Lego and Lenox. While 51 percent of each group said that the second half of the year would see at least some continued falls in ad spending, more agency respondents (42 percent) felt the economy had already hit rock bottom and would therefore start to improve over the rest of the year than clients (35 percent).
Seventy-six percent of agencies felt that the number of new business opportunities would rise in Q3 and Q4 of 2009. 
Today, Media Life reports that Q1 2009 spending was beyond horrid. Like someone couldn’t have pulled their head out of their #$$ to figure that one out. At this juncture, it is safe to assume that corporations have cut back, or totally scrapped, their advertising spend for 2009. If this is not clear to everyone, please ask your neighbor to explain it to you. The point being? No one really knows what will happen yet, or how the economy is really doing. There are educated guesses on how far down the auto industry will take the nation, but it’s still just a guess. Is respite coming quickly? No one truly knows. Thus, the time for speculation is over, and if there is to be some haphazard guessing, please don’t print it in a magazine.
Today, Media Life reported the following:
Ad spending plummeted 12 percent during first quarter Total first-quarter ad expenditures off $3.8 billion Local Sunday supplements, biggest spending dip, off 37.7 percent Thirteen of nineteen media tracked saw double-digit declines Spot TV down 28.9 percent National magazines dropped 20.6 percent Local newspapers fell 14.3 percent; spot radio was off 9 percent Online dropped 3.4 percent (not including search) Network TV, the largest category, was off 4.8 percent Automotive spend fell 27.7 percent, or $723 million
The single category that did do well? Quick-serve restaurants. Hey, depression causes the munchies!
Unless there’s an answer to this debacle forthcoming, there’s just no reason to report or talk about this subject anymore. Let it go and move on to something else.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
MINNEAPOLIS (AdAge.com) — Monday night featured reruns for three networks (CBS, Fox and the CW), all reality on ABC, and a reality/news grid on NBC. No network ran an original episode of a scripted series. Comparatively, cable seized the pop-culture news narrative, with Showtime's season premiere of "Weeds" and series premiere of "Nurse Jackie" joined by TNT's opening of "The Closer" and "Raising the Bar."
Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.
On June 22, the Boston Ad Club will host The Ad Club Reunion
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
