Jun
11
Social Media to Increase the Importance of Inbound Marketing
Posted in: Uncategorized
With the explosion of social media, the direction marketing flows is shifting from outbound to inbound.
Jun
10
Floating Residences – A River Runs Through the ‘Hindi House’ by John Pardey Architects (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Everyone dreams of a waterfront house, but not too many can actually live on the water. John Pardey Architects did just that. They designed Hindi House for which they have won an award for architectural…
Jun
10
Is That an Ad for Facebook?
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — Lots of brands are giving Facebook a lot of face time in their advertising lately. In a TV spot unveiled over the weekend to launch the Palm Pre, Sprint plugs Facebook to show that the social network is accessible and live on the smartphone.
Jun
10
Faceless Photography – Anonymous Models Play Hide Seek for Catalina Bartolome (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Argentinean photographer Catalina Bartolome embraces the current trend of faceless photography in her work. But rather than use freaky masks (a la Maison Martin Margiela) or Photoshop the face out, she…
Jun
10
NBA Wins in Hoops vs. Hockey Face-Off
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — During Campaign 2008, political scientists devoured demographic data. But maybe they should have been watching TV viewing behavior, such as the ratings for basketball and hockey, the two sports that defined the race's two dominant personalities, Barack Obama and Sarah Palin.
Jun
10
How Firefox Gets Grass-roots Marketing Right
Posted in: Uncategorized
The tiny non-profit Mozilla Corp., whose open-source Firefox web browser has 22.51% of the market and is the second-most-popular browser behind Microsoft's Internet Explorer, practices grass-roots marketing at its finest.
Jun
10
Want to Tweet? Do It From an Ad Unit Nearby
Posted in: Uncategorized
NEW YORK (AdAge.com) — Nestle's Juicy Juice isn't the first brand to try to integrate Twitter in to an ad campaign (see Skittles and TurboTax). But it may be the first to allow users to post tweets within an ad unit that can appear anywhere on the web.
Jun
10
Google Starting to Believe Its Own Political Hype?
Posted in: Uncategorized
Jun
10
Quicksilver crash your browser
Posted in: Uncategorized
Adorada por skatistas do mundo todo, a Quicksilver é uma marca que precisa sempre buscar formas de comunicação alternativas para não perder a atenção de seus consumidores. Por isso, vira e mexe eles lançam alguma campanha ou ação diferentona. A última segue a linha das já tão conhecidas intervenções em páginas do browser. Assim como foi feito recentemente pela Honda, no Vimeo (aqui). Ao entrar no hotsite, cinco dos mais renomados skatistas dos Estados Unidos, inclusive o famoso Tony Hawk, participam de um clipe que mostra algumas manobras. Poucos segundos depois eles saltam da tela e começam a percorrer e quebrar tudo o que vêem pela frente. No final, um skate é tacado contra você, e o vidro de seu browser é “quebrado”.
:: Quicksilver | The Spot
Jun
10
Elegant Tattoography – Brian Cummings’ ‘Bodies of Work’ is Breathtaking (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) We’ve featured an endless number of breathtaking tattoos at TrendHunter.com, but this ‘Bodies of Work’ series by Brian Cummings is one of my favorites. The photo collection seeks to capture permanent ink…
Jun
10
Bad Food Bad Dog
Posted in: UncategorizedQuatres excellents visuels à prendre au second degré, pour la campagne et la gamme de produits Nutri Balance. Une baseline percutante “Bad food, bad dog. All the vitamins, all the flavor” pensée par l’agence Prolam Y&R Santiago.
Jun
10
Mobiliário da Nike controlado pelo iPhone
Posted in: Uncategorized
As possibilidades provenientes dos meios digitais e interativos estão alcançando níveis cada vez mais avançados. A empresa de mídia exterior CBS Outdoor em parceria com a agência britânica de marketing interativo Clusta, apresentou um projeto para Nike, semana passada, durante a conferência Media Playgroung.
A plataforma apresentada integra mobile + mídia exterior, conectando um usuário de iPhone com a exibição projetada em um mobiliário urbano, via WiFi ou 3G.
Com esta plataforma os usuários podem fazer o objeto, no caso a imagem de um tênis da Nike, girar de um lado para o outro, aumentar ou diminuir de tamanho, e ainda fazer o tênis e a imagem mudar de cor, tudo pelo seu iPhone pessoal. Em breve, os desenvolvedores buscarão outras alternativas, como integração com SMS, códigos bi-dimensionais e etc para gerar mensagens de texto ou imagens/vídeos para cada aparelho móvel que interagir com a peça. Mais uma saída que pode deixar o e-commerce do futuro ser ainda mais criativo e divertido.
:: Via Campaign Magazine
Jun
10
Samsung Magic Unboxing
Posted in: UncategorizedDepois de um dos meus virais favoritos do ano, a Samsung brinca com mais um unboxing. Mas dessa vez não é para um celular, e sim da câmera WB1000, ou como eles mesmos chamam: a câmera mágica.
A linha de cameras da Samsung, que conta com a assinatura “Imaging”, tem inclusive um blog dedicado a falar de fotografia e dos produtos relacionados da marca.
Post originalmente publicado no Brainstorm #9
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Jun
10
University of Glamorgan launches masters course in music marketing
Posted in: UncategorizedLONDON – In what it claims is a UK first, the University of Glamorgan has launched a Masters in Music Marketing.
Jun
10
Scope film highlights challenges disabled people face in London
Posted in: UncategorizedLONDON – Scope has created an online film to highlight the barriers disabled people face in accessing London locations.
Jun
10
The Beatles Come to Rockband
Posted in: Uncategorized
To get us all worked up over the Beatles library making its way to Rockband, Passion Pictures put together this sweet video with nods to famous moments from the Beatle’s contribution to the world of music.
Jun
10
Virgin links with Kelkoo to revamp online shopping channel
Posted in: UncategorizedLONDON – Virgin Media has partnered with price comparison site Kelkoo to redesign its online shopping channel.
Jun
10
NYC Hipster Uniforms – Cut Off Shorts Stockings Are Unofficial Look of Summer 09 (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) I don’t know about the rest of the world, but New York City has certainly gotten the Spring/Summer fashion memo that cut-offs and stockings are back.
Better than ever, you can’t walk a block in the East…
Jun
10
Can Marketers Produce ‘Digg-Worthy’ Content?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Founded in late 2004, social news site Digg helped define Web 2.0 at the outset and made a celebrity of co-founder Kevin Rose. Since then, it has inspired a host of imitators and quite a lot of speculation over when or how it would become profitable and if or when it would be acquired. Now the site is launching Digg Ads, its bid to move away from static banners and apply the social nature of the site to advertising.
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