Can Marketers Produce ‘Digg-Worthy’ Content?

NEW YORK ( — Founded in late 2004, social news site Digg helped define Web 2.0 at the outset and made a celebrity of co-founder Kevin Rose. Since then, it has inspired a host of imitators and quite a lot of speculation over when or how it would become profitable and if or when it would be acquired. Now the site is launching Digg Ads, its bid to move away from static banners and apply the social nature of the site to advertising.

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