LONDON – Spam filters be warned, new research predicts the amount email marketing is due to explode over the next five years, estimated that the average email inbox will receive more than 9,000 marketing messages annually by 2014.
LONDON – Isobar-owned digital agency, de-construct, is overhauling Scottish Whisky brand Chivas Regal’s digital strategy, focusing on its social media and mobile activity.
LONDON – The American History X director Tony Kaye has posted a song on YouTube, written in tribute to Paul Arden, the former Saatchi & Saatchi creative director who passed away last April.
LONDON – TweetDeck, the popular Twitter client, launched its first iPhone app today to complement its updated desktop offering, and compete with other third-party clients Tweetie and Seesmic.
(TrendHunter.com) Body inflation is no new concept, and has been used in traditional medicine for many years to ‘grow’ extra skin or hair. However, this is the first time I have seen self-inflation emerge in body modification…
Major economic downturns are like one of those thunderstorms where everyone makes a mad dash for shelter. Agencies ultimately adapt, but not before embracing more cautious versions of themselves. Pretty soon that caution becomes a reality that everybody accepts. What we forget is that there's a flip side to a bad economy. This may be counterintuitive, but just as you must retool your business during a recession, you need to plan for an economic recovery. I think it's time to start planning.
Eu já devo ter dito por aí o quanto não gosto do uso de animais em publicidade. OK, a experiência foi controlada, gravada, nenhum animal ferido, mas não importa. Tirem dinheiro do cliente e usem CGI! Sim, eu penso como os “ecochatos” do PETA. Mas enfim, a discussão sobre isso é muito mais profunda do que posso fazer em um post.
De qualquer forma, é criativa e integrada a ação online do Terra Loterias criada pela DM9DDB. Baseado na teoria de que um macaco, digitando aleatoriamente por um período indeterminado, seria capaz de escrever uma obra de Shakespeare, o “Macaco da Sorte” calcula a probabilidade do animal digitar o seu nome.
Tudo isso para provar que você tem mais chances de ganhar na loteria, do que um macaco digitar o seu nome. Se mesmo assim você quiser apostar, pode seguir Jimmy no Twitter e esperar. Esperar muito. O site ainda inclui um jogo caça-palavras e a corrida do macaco para alcançar as celebridades do Twitter em quantidade de followers.
Além da aposta em loterias, a ação obviamente é uma das apostas da DM9DDB (tem até versão em inglês) para Cannes Lions 2009. Será que leva?
| Via Paula Rizzo
Post originalmente publicado no Brainstorm #9
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They don’t have a cool name, like Razor Burn, Cloud Nyne, or inVisible. In fact, they sound like an accounting firm. Thankfully, they’re not into accounting. What they are into is corporate survival, and other things that will make your accountant giddy.
Atlanta-based Nolen & Associates is proof-positive that contempt prior to investigation is foolish. Judged solely by name, they’d never be classified as an agency that is boldly progressive, unafraid of saying “no.” Yet, that’s exactly what they are, and they have a simple message: Market through the tough times and emerge stronger.
And that, in a nutshell, is Cricket Theory. They call it a brochure, but it’s so much more…
Available on the Nolen & Associates site, The Cricket Theory is tightly written, steeped in fact, and delivers a powerful message:
“Make as much noise as Possible in Dark times. You will be remembered when it is Light Again”
The Cricket Theory becomes less theory and more fact as various case histories and studies are highlighted. Yet, the marketing budget is the first to get cut during economic uncertainty.
The Cricket Theory is a short, insightful tool that disproves this practice in a convincing, yet subtle, manner.
Over their 23 years in operation, Nolen & Associates observed as companies eliminated entire marketing plans out of fear. Yet, it was a fear rooted in uncontrollable, intangible factors.
So, the agency searched for information to determine which strategy performed better; shouting in the face of recession, or silent waiting.
The result: companies that “Chirp Loud” and “Chirp Often” come out ahead of those that remain quiet…both during, and following, a recession. There are a couple reasons for this;
“When your message is one of the few reaching the audience, your odds are much better for a greater return on your marketing and advertising dollar. When the upturn does come around– and it will – and your prospects and customers are looking to increase spending, your company (or your brand) will likely be the first one that comes to mind…”
Perhaps the most interesting fact listed in The Cricket Theory is that, contrary to popular belief, spending actually increases during a recession.
The Cricket Theory has become part of Nolen & Associates’ DNA, and is a testament to their progressive nature; while other’s founder, one agency has a plan to enable success during the best, and worst, of times. And no, it’s not your agency.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
advertiser: Vodafone
LONDON – The president of Future’s US operation, Jonathan Simpson-Bint, is stepping down from his role at the specialist publisher, to start his own business.
Un superbe spot HD retraçant brièvement l’évolution du design de Porsche. Il s’agit d’une collaboration entre le studio The Brigade à New York et Monovich, dirigé par Stephen Fitzgerald. Une post-production réalisée avec Lightwave 9 et After Effects CS3.
Renault has just launched a campaign in the car fleet trade press to promote its Eco2 range of green models.
New, the I love viral facebook application is available here. The best viral video show on the web. If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just […]
LONDON – Pawnbroking is entering the world of DRTV with an ad campaign launched today by Borro.com, which is geared up to serve customers via post, phone and online.
A new video challenge for the Philips razor… How to make Wolf Boy a sex bomb? Advertiser: Philips
LONDON – YouTube is much closer to achieving profitability than previously thought, according to research from RampRate.
LONDON – Ladies who love chocolate could nibble on a giant Cadbury Flake 99 hat worn by model Freya Berry at Ascot’s Ladies Day.
Here’s a new GoDaddy spot that will neither change your life nor get you off. In it, two preppyland hotties on a golf course find an enchanted genie lamp.
LONDON – Bing, the new search engine from Microsoft, is continuing to increase market share two weeks after launch, according to a report by comScore.
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