Hasta La Creative!

If you’re looking for another reason to cry yourself to sleep tonight over this whole “recession” thing, here’s a whole nine minutes chock-full of reason.

Warning: The following video may lead you to question your allegiance to the media world as we know it. (Or cling to it for dear, dear life.)

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Okay, so if you’re anyone in the advertising or media industry, you might have gotten a chuckle or two out of that rather painfully long parody of a Don McLean classic. (And I think the creator, Terence Kawaja, had intended for such a response.) The video, which was recently shown at Federated Media’s Conversational Marketing Summit in NYC is too long, in my opinion. And yet, despite its length, lack of editing, and downright dismal outlook on the future of media — I find it rather inspiring.

I will tell you that I am the last one you will find riding through town shouting, “The media is dying! The media is dying!” (Hell, there’s plenty of cynics and even a twitter account out there for that.) No, it is much more my style to stand up as a proponent for the future of media, and of advertising for that matter, than flood the — uh, media — with dying media talk.

The reality is that times are a-changing. And whether you perceive it as dying or evolving, traditional media is undoubtedly ADAPTING to the changing world we live in today. Advertisers are finding new and innovative ways to craft clever media plans that not only suit their strategy, but also fit nicely into their client’s pinched budgets.

It’s easy to blame “the digital revolution” for the demise of “traditional media.” But honestly, is it so treacherous to want the best of both worlds?

… Where digital and traditional combine to produce true creative harmony. Where the consumer is always top-of-mind. Where agencies are held more accountable to their clients. And where the Wanamakers of the world actually get the results they desire.

Oh yeah, and where people start talking about the new ways advertising and media professionals are rewriting the rules of the game, instead of listening to the same old song on repeat.

So tell me — how are YOU changing the game?

Deanna Lazzaroni is a self-professed sponge of creative advertising, armed with enthusiastic vigor to tackle the challenges of the mighty marketer’s world. She’s ripe for the picking at deannalazzaroni.com.

NEW YORK (AdAge.com) — Talentworks nabbed some time with Zach Canfield, director of talent at Goodby Silverstein, to chat about hiring (or the lack thereof) during a recession, and some of the unique places he's found top talent.

Seriously? Who are you people???

O site belga da Coca-Cola acabou de entrar em férias para curtir o verão que chega no hemisfério norte. Isso mesmo! Ao entrar na página (http://www.coca-cola.be) o site se despede, informando que vai passar um tempo fora do ar, viajando por aí. Um blog especial foi criado, e é nele que o site viajante posta as curiosidades sobre a sua viagem. Mas tudo ainda é um mistério. Na internet, também tá circulando um vídeo do que parece ser uma conferência de imprensa com assessores da Coca-Cola afirmando que o site da empresa simplesmente desapareceu. Eles solicitam ajuda das pessoas para que se denuncie o paradeiro do site. Confira abaixo:

Uma forma interessante de humanizar o site de uma empresa, criando todo um buzz em torno dele. A campanha ainda se sustenta com páginas no YT, Facebook e Skyrock.

(TrendHunter.com) The Graduate Fashion Show in Hong Kong this week was rich with clothing and accessories that both celebrated China’s cultural heritage, like China doll umbrellas, and embraced ultra modern couture, with…

MINNEAPOLIS (AdAge.com) — OK, "Grey's Anatomy" fans, spoiler alert! Maybe you thought you had to wait until September's season premiere, but after last May's dramatic denouement, the fates of two key characters have been revealed: According to a Reuters report, Katherine Heigl (Izzie Stevens) will be back. But her co-star T.R. Knight will not. So the show hung onto one star in the off-season; too bad it can't do the same with viewers.

McDonald’s and Twentieth Century Fox are running a global summer campaign for the film Ice Age: Dawn of the Dinosaurs.

Productivity isn’t always about the next “Got Milk?”.

NEW YORK (AdAge.com) — Canoe Ventures sprung a leak this week when its first product, Community Addressable Messaging, or CAM, was scrapped after a few initial tests. But the consortium of the top six cable operators is not giving up on advanced TV advertising, and is prepping a national interactive-advertising product to roll out in the fourth quarter of 2009.

LONDON – WPP-backed outdoor website Signposter.com has added its first pre-packaged campaigns for advertisers to its website.