May
08
Nickelodeon in media partnership with Camp Bestival
Posted in: UncategorizedLONDON – Nickelodeon, the children’s TV channel, is entering into a media partnership with music event Camp Bestival in July for the first time.
May
08
Social Media Goes on A RoadTwip
Posted in: Uncategorized
A week or so ago we told you about this thing called RoadTwip. Surely, you thought we meant Road Trip, right. After all, there’s typos on Adrants all the time. But no, We got it right this time. It really is RoadTwip.
May
08
Stride | Herencia
Posted in: UncategorizedNão dá para falar nada sem estragar o filme, mas é a prova de que a assinatura “ridiculously long lasting gum” dos chicletes Stride continua inspirando.
Simples, cinematográfico, dramático, engraçado. Publicidade clássica, das boas. A criação é da JWT de Porto Rico, com produção da Hocus Pocus.
### Se o vídeo não estiver aparecendo, acesse o blog para assistir. ###
Post originalmente publicado no Brainstorm #9
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May
08
The One Show | Realidade Aumentada
Posted in: Uncategorized
O planner Faris Yakob, há pouco tempo na McCann Erickson New York, já aprontou uma idéia baseada na onda da Realidade Aumentada.
Como parte do apoio que a McCann Erickson NY está dando ao prêmio The One Show (4 a 8 de maio) a equipe de mídias interativas da agência criou um código de leitura que possibilita que os usuários desenhem com o lápis dourado, símbolo da premiação, na tela de seus computadores.
A ação interativa segue a linha do conceito “Always Start With a Pencil” (Sempre Começa com um Lápis) – ou seja – todas as boas idéias surgem com desenhos e roughs feitos à mão, com um lápis.
Ainda não tive tempo para testar. Então, se estiver com tempo, faça aí e depois me conta sua experiência 
May
08
Comment on Grazia Magazine: Money belt, Sock by gigolò
Posted in: UncategorizedI agree with everyone, expecially IJay
May
08
Star Trek Airwalk
Posted in: Uncategorized
Airwalk e CBS Studios lançam tênis edição limitada de “Star Trek”.
Post originalmente publicado no Brainstorm #9
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May
08
Coldplay boosts EMI digital sales
Posted in: UncategorizedLONDON – Major music label EMI said its earnings trebled in the past year, revealing that digital sales and downloads now account for more than a third of its revenue, compared to just 20% the year before.
May
08
Sony Ericsson marketer Helene Barnekow joins EMC
Posted in: UncategorizedLONDON – Helene Barnekow, VP marketing in Sony Ericsson’s global marketing team, is leaving the business at the end of the month to become VP of marketing, EMEA for IT company EMC.
May
08
Fubiz Broadcast #44
Posted in: UncategorizedNouvelle carte blanche musicale pour le 44ème numéro du Fubiz Broadcast avec la dernière parution du label d’EdBangers Records, l’artiste Krazy Baldhead. A l’occasion, le site Fubiz est partenaire de la soirée du club NME et offre 10×2 places dans la suite.
Playlist FB44 – A emporter ici
- Cannonball Adderley – Inside Straight
- A Tribe Called Quest – Oh My God
- Midfield General – Ricky 39
- Krazy Baldhead – Applejuice
- Prefuse 73 – Desks.Pencils.Bottles
- Agoria – Baboul Hair Cuttin
- Prince – Darling Nikki
- Space Raiders – Fly New Pumps
- Martinez – Shadowboxer (Trentemoller remix)
- Jimi Hendrix – Little Miss Lover
- DJ Mehdi – Leave it Alone vs A Tribe Called Quest – What?
Sélectionné par Krazy Baldhead. Durée Totale : 35:00
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.
Pour gagner vos places pour la soirée NME du 15 mai prochain, il suffit d’être membre du site et d’en faire la demande dans les commentaires. Les 10 premiers gagneront leur lot de places pour la soirée à L’Elysée Montmartre.
May
08
Vodafone ditches Yahoo ad agreement
Posted in: UncategorizedLONDON – Vodafone will not renew its exclusive ad sales agreement with Yahoo when the two year deal expires in June, instead opting to seek out a range of mobile advertising partners.
May
08
TOP 100 marcas no Twitter
Posted in: Uncategorized
A Revolution Magazine e a agência Jam revelam as 100 marcas mais mencionadas no Twitter. E o Google não está em primeiro.
Post originalmente publicado no Brainstorm #9
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May
08
Bontrust Finance – Increase In Currency (Money love)
Posted in: UncategorizedAvertiser: Bontrust
Agency: GRABARZ + PARTNER
Country: Germany
Category: Banking
Credits:
Andreas Pohl, Creative Director, Optix
May
08
Eric Schmidt: Google and Apple not competitiors
Posted in: UncategorizedLONDON – Google chief executive Eric Schmidt says he will not step down from the board of Apple despite the role recently attracting the attention of the US Federal Trade Commission.
May
08
Tempest in a D-Cup
Posted in: Uncategorized
May
08
Amnesty International “Frau im Koffer”
Posted in: Uncategorized
Amnesty International in Germany celebrated the 60th anniversary of human rights in 2008 with “Frau im Koffer”, an ambient advertising campaign at German airports. “Woman in Suitcase” stunt involved putting a woman in a transparent suitcase and sending her around the baggage carousel with what appeared to be official airport stickers. Upon closer inspection airline passengers discovered that this was a protest against human trafficking.
Advertising Agency: Serviceplan, Munich, Germany
May
08
Comment on WWF: Save the planet by hb
Posted in: UncategorizedVery smart way to save the planet with some plastic balloons. Phh!
May
08
Comment on WWF: Save the planet by Jack Zufelt
Posted in: UncategorizedGreat campaign. It’s always a win when you can turn your ad into something interactive.
May
08
Who Had the Better Media Plan? 1-800-Flowers vs. Teleflora
Posted in: Uncategorized
On Sunday, May 10, moms all around the U.S. are treated will be treated to thoughtful gifts, a Hallmark card and perhaps a special lunch out … if only every day were Mother's Day! This Sunday represents an important date on the retail calendar that accounts for some $14 billion in sales. Flowers are by far the most popular gift for moms, purchased by two thirds of those that celebrate. Here, a comparison of two florist delivery services — 1-800-Flowers and Teleflora — to better understand their media strategies in marketing's very own War of the Roses.
May
08
Comment on Sundown Solar Protection: Sob o Sol by Stefanie Hartman
Posted in: UncategorizedGreat ad. In this digital age it’s good to see some campaigns are still tactile.
May
08
McDonald’s | No Fry Left Behind
Posted in: UncategorizedO novo comercial do McDonald’s é surreal!
A DDB Chicago, agência encarregada pela criação do novo comercial, foi incumbida de desenvolver algo que mostrasse a importância das batatas do McDonald’s. Uma simples batatinha pode ter mais valor e ser mais respeitada do que muitos de nós, consumidores, imaginamos. Só mesmo vendo pra entender o conceito do filme.
Assista abaixo:
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