LONDON – Digital radio station Jazz FM has signed a year-long deal with cruise operator Fred Olsen Cruise Lines to sponsor the Jazz FM weekend programme, Leo Green & Friends.
(TrendHunter.com) Have you ever drooled at the sight of a yacht? Well, you definitely will after looking at The Ocean Emerald.
Designed by YachtPlus, this 41 meter yacht gives ‘luxury’ a whole new meaning. It has five…
LONDON – Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.
Too often, the creative brief is joylessly "filled out" as if it were the worksheet to an IRS 1040 Schedule C. Values are plugged into fields. Facts substituted for insights. Data dumped in a hierarchical, unfiltered lump. Believe it or not, your creatives want the freedom of a tightly written brief. They're looking to you for inspiration. Man up. Make them care.
This ad will make you laugh. If it doesn’t, you are way too uptight and your standards for advertising excellence are too high.
LONDON – The Financial Times is aping a recent move by News International, by making a significant investment in multimedia studios, as it looks to refresh FT.com and incorporate more video on its homepage.
LONDON – A trailer inspired by the Chinese folktale Monkey KIng, produced by Rainey Kelly Campbell Roalfe/Y&R, last night picked up a Bafta award.
Se tratando de branding, a Innocent Drinks é sinonimo de inovação. A marca sempre está alinhada com todas as tendências. E não sendo diferente, a marca investe agora em uma nova proposta que busca aproximar ainda mais os consumidores.
Eles estão convocando em seu site todas as pessoas que estejam a fim de escrever mensagens personalizadas nos rótulos das pequenas garrafinhas dos smoothies. As melhores mensagens vão ser escolhidas pela equipe deles e, estas, serão impressas nos rótulos que irão, em breve, circular no mercado britânico.
A idéia não é nada nova, mas vindo deles eu faço questão de mostrar 
:: A dica é do André Lucas. Tks, André!
:: www.innocentdrinks.typepad.com/innocent_drinks/2009/05/your-words-our-bottles.html
LONDON – Investment service provider Smith & Williamson Investment Management (SWIM) has appointed The Gate to handle its creative and media buying account.
We’re diggin’ Apple’s new(ish) banner ad on The New York Times.
LONDON – Ford and Honda have delayed their participation in the UK car scrappage scheme until the funding of the programme becomes clearer.
LONDON – Britvic has unveiled its new ‘fun’ packaging design for the Tango range.
Nishant Choksi : I’m a 33 year old illustrator working from Brighton, England. I’m married and have a daughter with a second one coming in July. I like comic books, UPA animation, Gram Parsons and coffee.
Why are you an Illustrator?
I wanted to be a comic book artist but could never get beyond the first panel. Illustration seemed like the best alternative. My work is one panel from a longer narrative.
Did you attend school for fine art or design?
I studied fine art at Central St. Martins. I didn’t like the look of illustration and design courses as they were too structured. The fine art course was more about working things out on your own and self initiated.
You have a distinct style of illustration. How long did it take you to develop your style?
I’ve been working for about 9 years and my style has developed a lot in this time. It was much more angular and cartoony in the earlier days. I still feel like I’m finding my voice. I have a way to go before I feel I’ve nailed what’s in my head.
Dans la continuité du projet N-1 Experimental Research de Nadine Grenier, voici cette superbe création et installation d’une grande horloge numérique basé sur 24 horloges analogiques, précisant alors l’heure grâce aux aiguilles. Vidéo et explications dans la suite.
Une idée du studio suédois Humans Since 1982.
Tactic 375 from the book, “How to Guarantee Your Ad Will Get Banned…And Get Seen by Millions” – make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it’s some kind of hair pulling bitch fight.
For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.
Agency: Wirz/BBDO, Switzerland.
PARIS – Market research firm Ipsos saw revenues fall 4.6% to €207.3m (£183.1) in the first quarter of 2009, with Europe and North America registering respective declines of 8% and 6%.
DETROIT (AdAge.com) — Brenda Saget Darling isn't an auto executive, a dealer or a supplier. But the collapse of U.S. car and truck sales is afflicting her business all the same. Ms. Darling is publisher of More, a glossy monthly magazine aimed at women over 40. In the past year, she said, many of her automotive advertisers have gone from buying expensive inserts and gatefold covers to single-page ads to no ads at all. She has plenty of company. Last year automakers spent $1.35 billion to advertise in U.S. consumer magazines — a 23% decline from the $1.75 billion spent in 2007. Here's what publishers are doing to hold on to automakers' business.
LONDON – Basmati rice brand Tilda is planning to give away cinema tickets as part of its latest on-pack promotion.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
