Hasta La Creative!

LONDON – Esquire, the men’s upmarket magazine, has launched its first website.

LONDON – Peter McHugh, director of programmes at GMTV, is to retire from the breakfast TV station at the end of the year after nearly 17 years in charge.

LONDON – Nokia’s answer to Apple’s App Store, its very own mobile application marketplace dubbed Ovi, launched around the globe today, before a surge in web traffic caused the site to crash intermittently.

LONDON – London-based independent research company HPI has appointed Michael Cuell as partner in its quantitative division and manager of its customer satisfaction division.

LONDON – Owners of Apple’s iPhone are more likely to recall mobile ads than users of other handsets, research has revealed.

Um dos reports do Trendwatching que eu mais gostei até agora é aquele que fala sobre “Generation G” (Geração Generosa). O termo também foi instituído para ressaltar o posicionamento e o espírito mais generoso e bondoso de algumas marcas, como por exemplo: Ikea, Diesel e Kraft Foods. Agora, navegando pela internet, descobri um novo case que se encaixaria perfeitamente nessa tendência.

A marca de detergentes e derivados de limpeza, Tide, colocou um caminhão itinerante, lotado de máquinas de lavar, circulando por algumas regiões, dos Estados Unidos, afetadas por catástrofes naturais: furações, enchentes e etc. As pessoas que sofreram com estas catástrofes e que, provavelmente, podem ter perdido alguns de seus eletrodomésticos, contam com a chance de lavar suas roupas gratuitamente. A campanha “Loads of Hope” ainda tem o apoio da mídia online para disseminar as ações sociais realizadas pela Tide. Veja algumas fotos da ação que eu retirei do Flickr:

:: Tide | Loads of Hope (Website):

www.tide.com/en-US/loads-of-hope/index.jspx

:: Tide | Loads of Hope (Twitter):

http://twitter.com/tideloadsofhope

:: Tide | Loads of Hope (Flickr)

www.flickr.com/photos/37945503@N05/

During the renaissance period works of art were commissioned to convey a social or religious message. One of the famous artists from this period was Peter Paul Rubens whose famous piece “Adam & Eve” was the inspiration behind this poster. True to the philosophy of the renaissance period this poster too is conveying a social message. That of saving trees. Only this time we hope that the piece not only leaves people in awe but are also moved by it to contribute towards the cause. This piece of communication was used as a poster in art galleries, park’s and pubic places.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey, Sumanto Chattopadhyay
Art Director: Zahid Shaikh
Copywriter: Zahid Shaikh
Illustrator: S.M. Rafique

LONDON – Microsoft is planning a large-scale advertising push for its new search engine, formerly known as Kumo, now rumoured to be called Bing, in an attempt to draw web users’ adoring gaze away from Google.

Mabu est le portfolio de Mads Burcharth, un jeune étudiant danois de 22 ans, fraichement diplômé. Encore peu de références, mais déjà de belles illustrations et un beau travail sur la matière. Une sélection à découvrir dans l’article.

LONDON – Design agency Wren & Rowe has redesigned the branding of Spanish wine label Berberana.