Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod
(TrendHunter.com) I’m not much of an automobile enthusiast, but I love this 2009 Fornasari Buggy. It kind of looks like something fashion designer Gareth Pugh would come up with.
Under the geometrically edgy surface, this…
(TrendHunter.com) Life can be tough sometimes, and we need to let our selves go and scream it out at certain situations. Otherwise we’d explode!
Photographer Christoph Martin Schmid shows some of these nerve-wrecking scenarios…
Em decorrência da crise que afeta os veículos de comunicação impressa do mundo todo (vide a descontinuação da Gazeta Mercantil anunciada dias atrás), empresas do setor precisam buscar formas bem menos comuns para chamar a atenção dos anunciantes, estes que estão pensando duas ou mais vezes antes de gastar rios de dinheiro com publicidade em mídia jornal. E pra encorajar novamente estes anunciantes, o maior periódico argentino, o Clarín, veicula uma série de anúncios que trazem consigo um tom mais cômico em torno deste desafio, numa simples mensagem voltada ao target:”This is year to sell or sel. Think carefully where you will advertise” (Este é o ano para vender ou vender. Pense com cuidado onde você vai anunciar). Em seguida você confere os anúncios, e sem jump:
:: A agência responsável pela criação da campanha é a Antheim, Argentina.
(TrendHunter.com) Spider Webb has just released another book to the delight of tattoo fanatics. “The Big Book of Tattoos” contains an ton of vintage tattoos dating all the way back to when cameras where first invented through…
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| THE ORIGINAL? Scottex Gigante “more paper, more absorption” – 2008 Source : Cannes Archive Online, Agency : JWT Milan (Italy) |
LESS ORIGINAL : Handex “New zealand’s most absorbent paper towel” – 2009 Source : Bestadsontv “best outdoor of the week” Agency : Colenso BBDO (New Zealand) |
| Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant. |
A l’occasion de dernières mises en ligne et de l’anniversaire du studio Fcinq, l’agence vient de réaliser un court showreel dynamique présentant les différents travaux online.
Advertising Agency: Z México
Executive Creative Directors: Álvaro Zunini, Santiago Chaumont
Creative Directors / Copywriters: Marcelo Manfredi, Walter Malo
Art Directors: Walter Malo, Ricardo Carrera
Illustrator: www.estilo3d.com
“Curitiba with a dash of Spain.”
Advertising Agency: Exclam, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
Illustrator: Ponto de Fuga Illustration Studio
“Self-defence courses for kids.”
Advertising Agency: DCC marketing, Maribor, Slovenia
Creative Director: Tine Lugaric
Art Director: Matija Kocbek
Copywriter: Tine Lugaric
Illustrator: Matija Kocbek
Published: March 2009
(TrendHunter.com) Famed photographer Tony Duran transforms Jennifer Lopez from a celebrity into a sex goddess through his photography.
Mr. Duran is known to gravitate towards strong females and divas. In fact, he has…
(TrendHunter.com) Litter is a super-hot new jewelry label from San Francisco that is run by sisters Rachel and Mackenzie. The duo deconstructs vintage pieces and re-envisions the parts into fabulous new accessories.
The…
(TrendHunter.com) Photographer Atton Conrad has captured these stunning images of dresses composed of light graffiti. The white swooshes of light have a feathery, dreamy effect that creates a dramatic impression of movement.…
Nice guerilla campaign for the car free day in Hong Kong. Some huge car keys are used as saw in the trees. Advertiser: Car Free Day Agency: Grey Hong Kong
Boost Mobile , the prepaid division of Sprint Nextel, is unleashing a series of spots that play off of the the “Unwronged” spots featuring Danica Patrick. I am so glad that some advertisers still have a sense of humor because I am about tired of hearing how all of these companies that were started during the Great Depression want to comfort us. Not that we don’t need a pick-me-up every once in a while, but enough is enough.
The creative is aimed at supporting a new $50 a month, “Monthly” Unlimited’ offering from Boost. The commercial features the Motorola Clutch i465, Boost Mobile’s first phone with a computer keypad. The creative was developed by Boost’s advertising agency of record, 180LA.
When I first saw the spot, I thought that it would run a couple of time and then get pulled due to some sort of perceived offense. I am happy that I was wrong.
Although a bit far-fetched (Danica Patrick using prepaid cellular service), the overall creativity is refreshing. We are all aware of studies conducted during economic crises, and how the companies that spend through the storm emerge stronger on the other end.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
(TrendHunter.com) Marie Claire Italia showcases the different styles of female swimwear you can rock this summer in their June 2009 issue.
The editorial ‘101 Idee’ features every imaginable swimsuit style, from rock, tropicana,…
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| THE ORIGINAL? Center Parcs “Now you can go skiing at center parcs” – 2006 Source : Cannes Archive Online, Agency : Ogilvy & Mather Amsterdam (Netherlands) |
LESS ORIGINAL : Totally Snow – 2009 Source : Lijn Com Awards Winner Agency : MortierBrigade Brussels (Belgium) |
| Parfois l’originalité ne tient qu’à un fil… quoiqu’il en soit les belges ont un tram de retard sur ce coup! |
(TrendHunter.com) ‘Sex, Guys, Videotape’ is the name of this photo shoot by Pieter Henket in a recent issue of BlackBook Magazine.
The shoot took place at Hollywood’s iconic Sunset Marquis Hotel and Villas. Actress Sasha…
(TrendHunter.com) ‘Psychedelic erotic fantasy’ is about the closest description you can get for this stunning Bruno Dayan fashion shoot. These images combine elements of eroticism combined with mystical elements aided by…
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