For “Black,” a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.
To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam.
NEW YORK (AdAge.com) — The American Society of Magazine Editors has criticized ESPN the Magazine and Entertainment Weekly for recent ads involving the magazines' covers, which are traditionally considered sacred editorial space. But some advertisers, publishers and even editors are arguing that readers are savvier than they used to be — and that print shouldn't compete at a disadvantage to every other medium.
– Amsterdam’s Pink & Poodle takes women on for Heineken cider brand Jillz.
ad:tech Paris wrapped up with a keynote called Facebook Today and Tomorrow, conducted by Commercial Director Blake Chandlee of Facebook’s EMEA segment (Europe, the Middle East and Asia).
Urban anthropologists Andy & Carolyn London interview some of New York City’s more overlooked citizens.
Une animation interactive en temps réel permettant aux gens d’envoyer des messages SMS pendant l’évenement. Les mots sont ensuite incorporés dans des formes géométriques, tombant en haut de la projection. Conçu par 2roqs dans le cadre du festival E.motion à Bordeaux.
1017 messages SMS ont été envoyés sur le mur par le public.
Have you ever had one of those days where everything seemed out of control, and you weren’t getting anything completed? Then, when you finally realized that you made some progress, an itch in your brain was nagging you, saying that you missed something important. You think, “If I could only remember…I just wish I knew wha…It hits you.
Mine was that I had forgotten my “blogging time.” Maybe that’s why I’m in such a crappy mood. I dig writing…it’s my down time. However, just like of you, ideas are constantly spinning in my head, and when I see something that grabs me, I write it down, email it to myself, put it in my Blackberry, or write a note on my hand. It’s quite a remarkable system. (I wonder if I can direct-tweet myself?)
Twitter was everywhere today! Releasing new apps, getting press, products launches were being announced on Twitter…there were so many things happening, it was hard to keep up.
Is your company embracing Social Media? Are you an early-adopter? You had better be. Where do you stand?:
We have it and use it daily We have an account set up, but no idea what to do with it We just don’t get it (it’s all these damn kids today)
To determine the who’s who, I follow businesses on Twitter to see how they engage consumers. And, if you’ve read anything regarding Social Media,this is considered a “good idea”…some do a fantastic job and have real conversations. Engagement.Shhh! Dunkin’ Donuts would be one, with “Dunkin’ Dave Tweetin for the mother ship.” DraftFcb is another, offering insights on their blog, the latest podcast, newest campaign, and HR news. Although not implemented yet, DiGiorno Pizza is planning to use influential tweeters to host tweetups (gatherings) and Kraft will deliver DiGiorno Pizza…but wait, it’s NOT delivery, it’s DiGiorno delivered? Either way, good idea. Unfortunately, Kraft is nowhere to be found. Allstate has a fantastic page and great rapport. Companies that have accounts with nothing going on? Sear has two accounts, no followers. Krogers, Dominicks, Safeway, Publix–all grocery stores, not a single one on Twitter. Whole Foods? You betcha, with over 400,000 followers. Cleverly, I decided to check ad agencys, but received a measely 155 members using “advertising” as my search term. Then, I decided to enter agency names to see if they had accounts, and for the sake of future employment, I am not going to list them. However, names that I thought would be there, weren’t.
Some Twitter Nuggets
Over the last two months, according to Socialmediaatwork.com, Twitter has exploded. Twitter’s demographic skews female (53%) and is mainly made up of 18-34 year olds. However, Worldwide, the highest indexing group for users is A45-54. Twitter surpassed the NY Times in unique visitors in April, became the top social network used by hospitals in March, and also recorded that 17% of UK businesses are on Twitter. It seems that Twitter is not only growing up, but expanding it’s reach into business.
Don’t Use Twitter if
As a business, there are certain things that will keep you from using Twitter effectively. The entire list is is on AdAge, but a couple of the funnier entries were, “You have to run your tweets by legal” and, “You think a ghost-tweeter for the president of your company is OK.” For more reasons your company should not use Twitter, check out AdAge.
Jeff Louis is a Strategic Media Planner & Buyer with over seven years of B2B & B2C experience. His interests are emerging media, schweet ideas, and redefining the status quo (not necessarily in that order.) He’s passionate about writing and digs great creative that is on-strategy. Follow him on twitter @jlo0312, or LinkedIn, www.LinkedIn.com/in/jefflouis
(TrendHunter.com) Is this American manga? The influences of the wildly popular Asian art style are clearly visible from Dan Luvisi’s incredible portfolio.
Dan Luvisi is a digital artist who works in film, video game and…
A zero budget project, an old videocamera, a couple of crazy creators from Icehotel and an awesome drummer.
Credits:
Client: Icehotel
Agency: Jung von Matt Stockholm
Art Director/Copywriter: Jacob von Corswant
Account Director: Jan Tallroth
Director: Jacob von Corswant
Due to a potential fall hazard, Wal-Mart has issued a voluntary recall on Women’s Shoes. There were about 2,000 pairs reportedly sold. Heels on the shoes can easily detach, posing a fall hazard to consumers.
This recall involves women’s sling-back, pointed-toe shoes sold under the George brand. The shoes were sold in three colors, black, grey and purple, and in sizes 5 1/2 to 11. These were sold exclusively at Wal-Mart stores nationwide from June 2008 through December 2008 for about $13.
Consumers should immediately stop wearing the shoes and return them to the nearest Wal-Mart for a full refund.
(Source) Press
(TrendHunter.com) Dara Torres’ “Got Milk?” ad showcases the rock-hard abs of the five-time Olympian and mother—and advocates drinking milk to help recover from a workout.
Dara Torres knows all about being in shape; at…
Here is something worth watching from MillerCoors and RecycleBank. Just in time for Earth Day, MillerCoors and RecycleBank have partnered to relaunch “The Cycle,” an animated video that helps answer the important question of what happens to recyclables after they are collected. “The Cycle” won the “Best Educational Resource” award at this year’s South by Southwest Interactive Festival in Austin, Texas.
RecycleBank is a recycling rewards program currently servicing households across 18 states. To date, RecycleBank has helped to divert more than 141,000 tons of recyclables from landfills and households have cumulatively saved more than 1.4 million trees and more than 95 million gallons of oil through their recycling efforts.
The Cycle takes viewers through each step of the recycling cycle, from recycling collection to processing to manufacturing new products from recycled material. With the goal of sharing the knowledge about recycling and helping people understand their eco-footprint, the video can be downloaded in three formats and is meant to be shared.
(Source) Press
(TrendHunter.com) While their recent Cruise ad campaign took place at the swimming pool, the Spring/Summer 2009 Jimmy Choo ads follow model Angela Lindvall all around.
Terry Richardson returns as the photographer and captures…
NEW YORK (AdAge.com) — Joe Rospars, the man behind President Barack Obama's new-media effort during his election, said the campaign didn't win because it used the latest technology. Rather, its secret was a holistic approach — one easily copied by regular marketers — that integrated digital tools into the overall strategy.
(TrendHunter.com) German underwear brand, Blush Lingerie, shows that you don’t have to spend billions and trillions of dollars on a stimulus package. You can stimulate with just $99.90 with a lingerie set from their store.…
As far as T.G.I. Friday’s is concerned, the search is on for the greatest bartender of them all. Nine T.G.I. Friday’s restaurants Larger than Life mixologists (bartenders) from around the globe will compete on Friday, 17 for the title of “Greatest T.G.I. Friday’s Bartender in the World.”
The Friday’s World Bartender Championship features competitors who excel in showmanship while serving up responsible fun, innovative drinks and provide legendary service to their guests in 60 countries.
Nearly 8,000 Friday’s bartenders from 60 countries entered this year’s World Bartender Championship. The championship consists of three segments – compulsory, speed round and freestyle – as well as a comprehensive skill test.
(Source) Press
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