Apr
21
Ryvita to shift ad business out of MWO
Posted in: UncategorizedLONDON – Ryvita has ditched Mortimer Whittaker O’Sullivan (MWO), the agency that created its long-running ad campaign featuring TV presenter Fern Britton.
Apr
21
Government urged to fund campaign to promote benefits of electric cars
Posted in: UncategorizedLONDON – The Society of Motor Manufacturers and Traders (SMMT) is leading calls for the government to fund and oversee a campaign to educate consumers on the benefits of electric and hybrid vehicles.
Apr
21
Tesco annual profits top £3bn
Posted in: UncategorizedLONDON – Tesco has reported pre-tax profits of £3.13bn, a record for any UK retailer.
Apr
21
Philips Carousel Commercial – Adam Berg
Posted in: Uncategorized
Philips announces the launch of the exclusive ‘Carousel’ movie to promote the eagerly anticipated Cinema 21:9 LCD TV.
Apr
21
Save the orchestra of pain
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: JWT Casablanca, Morocco
Creative Director: Nicolas Geahchan
Art Director / Illustrator: Sirine Sabbah
Copywriters: Sirine Sabbah, Elias Yata
Other additional credits: Ghizlane Amouzai
Apr
21
Gary Knight takes charge of ITV online advertising
Posted in: UncategorizedLONDON – ITV brand partnership director Gary Knight is to take charge of the broadcaster’s online advertising after the broadcaster confirmed it will not replace Gary Cole, its former head of online revenue.
Apr
21
Graham Ellis widens job at Newsquest Sales
Posted in: UncategorizedLONDON – Newsquest’s national sales house, Newsquest Media Sales, has promoted Graham Ellis, head of digital, audience solutions and business development, to the new role of head of display sales.
Apr
21
BBC unveils Top Gear title extensions
Posted in: UncategorizedLONDON – BBC Magazines is gearing up for a major extension of its Top Gear magazine brand, including the launch of a travel-sized edition, as well as a children’s-oriented offshoot.
Apr
21
Emap B2B setup posts £2m loss
Posted in: UncategorizedLONDON – Emap, the business-to-business publisher behind titles such as Nursing Times, slid to a pre-tax loss of £2m in the year ending 31 March 2008, down from a pre-tax profit of £13m a year earlier, according to accounts filed at Companies House.
Apr
21
Stuart Flint appointed director of digital at Virgin’s IDS
Posted in: UncategorizedLONDON – Stuart Flint, the former Hearst Digital UK sales director, is to join Virgin Media-owned sales house IDS in the newly created role of director of digital.
Apr
21
Titan renegotiates its £80m Network Rail ad contracts
Posted in: UncategorizedLONDON – Titan Outdoor has renegotiated the two ad contracts for Network Rail’s railside and roadside portfolio, previously worth up to £80m a year, following a period in which Network Rail sought proposals from rival outdoor players.
Apr
21
Global Radio nears £30m stations deal with Bauer Media
Posted in: UncategorizedLONDON – Global Radio is expected to imminently confirm the sale of eight stations in the Midlands to Bauer Media in a deal thought to be worth about £30m.
Apr
21
Mediaedge:cia retains £12m media business for Lions Gate
Posted in: UncategorizedLONDON – Mediaedge:cia has retained the £12m media planning and buying business for film distributor Lions Gate after winning a final two-way pitch against Initiative.
Apr
21
No kissing in KSA, courtesy of MTV Arabia
Posted in: Uncategorized
Agency: TBWA\RAAD Middle East, Dubai
Executive Creative Director: Nirmal Diwadkar, Milos Ilic
Creative Director: Malek Atassi, Sakib Afridi
Copywriter: Malek Atassi, Sakib Afridi, Bassam Doss
Art Director: Malek Atassi, Sakib Afridi
Via [Dubai Lynx]
Apr
21
Comedic Cake Toppers – The Sugar Coated Truth about Modern Wedding Cakes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) We covered arguing couple “toppings”, but these modern and life-imitating wedding cake toppers really made me smile. They are defiantly the imitation of new millennium couples. They feature examples like…
Apr
21
Leo Lisbon removes the word crisis
Posted in: Uncategorized
Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word “crisis” from every webpage and replaces it by the word “opportunity”. This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word “opportunity”.
“We want to stop seeing the problem and start seeing the solution.” These words were the foundation of this original idea, available at www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages: Portuguese, English and Spanish.
Apr
21
Case Study: L’Oreal Paris Beauty Club
Posted in: UncategorizedThe Challenge
L’Oréal Paris operate in a highly competitive category, with a plethora of similar products all communicating their promises via the same media channels. They needed a communication program that enabled them to stand out from the competition.
The Discovery
Research with women revealed several home truths that informed our strategy:
-women crave fashion & beauty advice
-they are […]
Apr
21
Justin Thomas Kay
Posted in: Uncategorized
2008 ADC Young Guns winner Justin Thomas Kay just dropped a fresh revamp of his website.
Go get some major inspiration.
Apr
21
Rich Grunge – Controversial Viral Video of Super Celebs Like Madonna, Kanye and Karl (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A controversial photo compilation is raising some eyebrows among the luxury and celebrity bloggers because of the provocative poses and faces. Arno De France created this compilation of photos including…
Apr
20
Greasy Reality Graphics – Fast Food Poster Vs What’s Really On Your Plate (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The greasy burger images in the gallery above will either make you hungry, or than likely, kill your appetite. I do think it’s important to study the differences of what is on the poster and what is actually…
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