Pantene makes a promise of strong hair. A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.
Advertising Agency: Grey Worldwide, Mumbai, India
Patrocinada pela Trident, a “cantora” Beyoncé vai fazer um show gratuito em Londres no dia 15 de novembro. Para divulgar o evento, a marca de chicletes realizou um flashmob em meio ao Picadilly Circus com 100 dançarinas fazendo a coreografia de “Single Ladies (Put a Ring On It)”.
Aliás, “Single Ladies” é um fenômeno CGM viral. Experimente procurar no YouTube pela “música”, e parecerá que o mundo inteiro (menos eu, é claro) resolveu repetir a dança.
| Via Tvspot
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O WordCamp Brasil, conferência de usuários e desenvolvedores de WordPress, acontecerá em São Paulo no próximo dia 21 de junho. Inscreva-se.
LONDON – ISBA is backing Project Canvas, the video-on-demand venture proposed by the BBC, ITV and BT, as “an important commercial counterbalance” to the BBC’s iPlayer.
LONDON – Reducing food waste is the focus of the latest campaign by WRAP (Waste & Resources Action Programme), the government-funded programme which encourages consumers to recycle more.
LONDON – The Express by Holiday Inn chain is using a bus to deliver free continental breakfasts to guests of rival chains that don’t include breakfast in the room rate.
Na África, se você tem um corte de cabelo com o seu nome, você é um sucesso. É comum ver nas fachadas das barbearias estilos nomeados como “The Obama”, “The Oprah”, “The Ashton Kutcher vs. CNN” (esse último é mentira), etc.
Inspirada por isso e utilizando o estilo bem característico da arte gráfica desses painéis, a Adidas lançou uma campanha para celebrar a Copa das Confederações 2009, o esquenta-oficial da Copa da Mundo. É a primeira vez que a disputa acontecerá em solo africano, assim como a própria Copa.
Em uma série de impressos e outdoors, Gerrard, Messi, Kaka e Pienaar ganharam cortes de cabelo com os seus nomes, e pinturas baseadas em suas habilidades.
Kopanya é o nome dado a bola oficial da Copa das Confederações pela Adidas. A criação é da TBWA\Hunt\Lascaris, da África do Sul.
Veja todos os anúncios depois do jump.
LONDON – MySpace has teamed up with Warner Brothers Pictures to host a private screening of comedy ‘Observe and Report’, to which MySpace members can win tickets.
LONDON – Scottish ITV franchise STV has revealed its senior executives are to take a voluntary pay cut and waive their 2009 bonuses, after it warned the TV ad market in April and May would be down 20% year on year.
NEW YORK (AdAge.com) — Dave Morgan, who previously launched two companies that became online advertising powerhouses, has launched a third. This new one is called Simulmedia and it differs from his earlier Real Media or Tacoda ventures in that it is focused on traditional cable TV rather than the internet. Similar to an ad-serving network, it is being designed to deliver TV program promotions to targeted audience segments using existing cable TV technology.
LONDON – Press Gazette has been saved from closure after it was acquired by publisher Progressive Media, the group run by New Statesman owner Mike Danson.
LONDON – NME has signed a cross-platform deal with Adidas and JD Sports to promote the 60th anniversary of Adidas Originals sportswear.
LONDON – Pre-tax profits from Yahoo’s international operations continue to increase in importance, rising to nearly $80m in Q1 2009, but, unveiling its first quarter results, Yahoo warned it would cut 5% of its global workforce.
LONDON – BBC One’s small town choir drama ‘All the Small Things’ won the prime time slot with 4.1m viewers, beating ITV1’s ‘Hell’s Kitchen’, according to unofficial overnight figures.
LONDON – Outdoor media owner AdGroup’s regional airport arm Airport Partners has won the ad and promotion contracts for airports at Blackpool, Norwich and Plymouth.
LONDON – Outdoor media owner AdGroup’s regional airport arm Airport Partners has won the ad and promotion contracts for airports at Blackpool, Norwich and Plymouth.
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