Woodlands
Posted in: UncategorizedAnyone know the creative that worked on this one?
LONDON – Using a mobile phone to place an order with a coffee shop via Twitter, get a free coke by texting a giant vending machine or follow it as a compass to find an ATM machine are among the digital innovations in this monthly roundup.
LONDON – The story of reality TV star Jade Goody’s life is to be made into a musical and the person to play the lead role may be selected via a TV talent show.
LONDON – Furious parents called up radio phone-in shows in their hundreds to complain about the first television ad for the morning-after pill, which broke last night.
LONDON – Microsoft’s internet and software divisions have struggled amid the recession as the company posted its first ever fall in revenue.
NEW YORK – General Motors is cutting 20% of its marketing and communications staff, according to a report.
LONDON – Suffolk brewer Adnams is facing a revolt by some shareholders who are unimpressed by the way the company is run.
LONDON – WH Smith is allowing so-called ‘chuggers’ – charity collectors who accost shoppers on high streets – into its stores.
“Exploring the pleasure of oral sex.”
Advertising Agency: Lowe, New York, USA
Creative Directors: Mark Wnek, Steve Lundberg
Art Director / Copywriter: Raj Kamble
Illustrator: Lokesh Karekar
Released: August 2008
Advertising Agency: JWT, Paris, France
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds
Une superbe campagne avec un jeu de typographie ainsi qu’un double sens, afin de vanter les mérites d’un caméscope numérique de la marque Sanyo permettant de filmer sous l’eau. Une idée de l’agence Saatchi & Saatchi New Zealand. D’autres visuels dans la suite.
In this guerrilla-style campaign Ken Starck Painting Company offered their professional services.
200 notes were put up at well-chosen locations in Stockholm, encouraging people to consider repainting this spring.
Credits:
Advertised brand:
Ken Starck Painting Company
Advertising Agency:
ESTER
Work Group:
Creative Director, Lotta Mellgren
Art Director, Emil Jonsson
Copywriter, Daniel Vaccino
Graphic Designer, Dennis Hankvist
Some ad pros consider slogans and taglines to be the equivalent of remedial coursework in the ad trade. I disagree. A good slogan or tagline can communicate a client’s value proposition in a pithy, memorable fashion. And isn’t that the point of what we do?
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
NEW YORK (AdAge.com) — For the first time in its history, Microsoft saw a year-over-year quarterly revenue drop — and it predicts a "long and gradual" recovery. While business PC and server businesses were hit particularly hard as companies pulled back on their IT investments, the consumer PC story wasn't all bad, thanks in part to the rise of netbooks and a major Windows ad campaign it has been running.