Microsoft Revenue Drops but Positive Perception Rises

NEW YORK (AdAge.com) — For the first time in its history, Microsoft saw a year-over-year quarterly revenue drop — and it predicts a "long and gradual" recovery. While business PC and server businesses were hit particularly hard as companies pulled back on their IT investments, the consumer PC story wasn't all bad, thanks in part to the rise of netbooks and a major Windows ad campaign it has been running.

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