“Be the second one to know.”
Advertising Agency: DDB, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tortima
Copywriters: Adriano Matos, Marcelo Reis
Photographer: Image Banks
Account Managers: Eduardo Megale, Suzana Poli, Camila Gertner
Client Services: Rodrigo Terra, Alexandre Cardoso
LONDON – OMD has won the £67m media account for Sony Computer Entertainment Europe across Europe and other selected countries worldwide, including the retention of its £8.5m UK media brief.
LONDON – OMD has retained the media account for Sony Computer Entertainment Europe across Europe and other selected countries worldwide, including its £8.5m UK media brief.
– Finish the sentence: “Without advertising…” (LOL at “I’d have a savings account.”)
“Buy some food that’s prepared near the street!”
Une gamme complète de meuble imaginée par le designer Alexander Lotersztain et son studio Derlot en provenance d’Australie. Spécialisé dans les formes organiques et la décoration d’intérieur. De très belles mise en scènes et photographies à découvrir dans la suite.
NEW YORK (AdAge.com) — What do Wimbledon, the Kentucky Derby and the Stanley Cup Final have in common? Except for the fact that they are sports properties long broadcast by NBC, not too much. Now the Peacock network wants to make it easy to buy ads in all of them.
OK, Carlton Draught, maker of The Big Ad, we do love your quirky approach to selling beer.
Sure, maybe you're totally over the ShamWow guy and his infamous scuffle with a painted lady. But truly superb funny video remixes take time and patience, people. Case in point: Steve Porter's epic remix of Vince Shlomi's Slap Chop infomercial, which will live among the apex of its genre for a long time.
Consumer Reports is having a lot of fun these days with its online video product reviews.
“Anything you can do, I can do better.” That is the competitive nature that lives in us all. That attitude surfaces on the playground, in the classroom, at home and on TV. The prevalence of one-upmanship is unavoidable, and, damn it, I love it! The only place I enjoy a high level of competitiveness more than sports is the world of advertising. The creativity required to best your competition in this world has to be quick and uncanny, so please check mediocrity at the door. The most recent demonstration of witty one-upmanship I have witnessed were these two billboards below from Audi and BMW:
A few weeks ago Audi put up a billboard on Santa Monica Blvd. in Southern California showcasing their new A4 vehicle challenging BMW with the copy that reads “Your Move, BMW.” You have to appreciate the confidence Audi is demonstrating. No one expected BMW to take this slight with a smile, but how was BMW going to respond? The answer: by strategically putting up a bigger billboard on the other side of the road featuring the M3 with the copy that wittily reads “Checkmate.” Simple, clever, and absolute “ownage!” I was so taken by the sheer genius of the response I might have gotten a little giddy…On that note, know of any other great advertising disputes or challenges? Drop me a Tomment and let me know.
P.S. Remember when I said in the world of competitive advertising mediocrity should be checked at the door? Audi managed to sneak it pass; Audi responded shortly by replacing their billboard with another one, but the attempt is disappointing and makes little sense. BMW then responded by removing their billboard all together rendering the copy of the current Audi billboard confusing. I’d show you, but I don’t want to highlight mediocrity.
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Tommy Liu is a Creative at Supercool Creative where he also manages the blog (click here for more of his writing as well as his contact info).
If you replace the words “laundry detergent,” “washing machine,” and “dryer,” this video for Purex would take you in an entirely different direction.
Who needs the stimulation of nicotine when you have ads like these for Sao Paulo hospital A.C. Camargo?
NEW YORK (AdAge.com) — After months of talks, Walt Disney Co. has taken a stake in Hulu, and made ABC the third of four major broadcast networks to distribute content through the web TV service.
Thousands of fans of the NBC series "Chuck" are rallying for the show's renewal — with campaigns that urge fans buy foot-long sandwiches at Subway, a featured advertiser in the show. When a similar thing happened with CBS's "Jericho," the network learned that thousands of visible and loyal viewers does not equal millions of actual viewers. So what should NBC (and Subway, which is getting pulled into the campaign) do?
LONDON – Primesight has failed in its bid to buy beleaguered outdoor outfit Streetbroadcast after a late move by investment vehicle Redbus Group.
Soaps are alive and sorta well, with eight of them on the network schedule every day. I know this because, owing to my curiosity over the demise of a 72-year-old pop-culture institution like "Guiding Light," I watched three days' worth of "All My Children". No, really, I did.
A Flygbussarna (não tente repetir) é uma empresa sueca de transporte de passageiros para aeroportos, assim como aquela Airport Bus Service aqui em São Paulo. Para chamar atenção para o seu serviço, criaram uma campanha anti-carro inusitada.
Com 50 carros saídos do ferro-velho, construíram uma escultura na forma de um ônibus, mostrando que o transporte coletivo é mais confortável e ambientalmente responsável.
O site da ação ainda mostra, através de uma camera ao vivo, a quantidade de carros que passam na estrada em direção ao aeroporto, convertendo automaticamente para o número de ônibus que seriam necessários para levar aquelas pessoas e a redução de CO2 emitido.
O vídeo abaixo mostra o case completo, feito na medida para Cannes Lions 2009.
| Via Paula Rizzo
Post originalmente publicado no Brainstorm #9
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LONDON – EMI Music has followed up its appointment last week of Andria Vidler as UK president with several senior marketing appointments.
LONDON – Greg Coleman, global head of AOL’s advertising unit Platform-A, is to be replaced by Jeff Levick, Google’s vice-president of industry development and marketing for the Americas, after just three months in the job.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
