Já vimos centenas de tipos de intervenções criativas em mídia exterior, e nesse caso é provavelmente uma peça fantasma para festivais de propaganda. Mas não importa, gostamos mesmo assim.
Criação da Colenso BBDO, da Nova Zelândia, para divulgar a série “Law & Order” exibida no canal TV3.
Post originalmente publicado no Brainstorm #9
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LONDON – Ofcom chief executive Ed Richards has warned that current local commercial TV news is “unsustainable”, calling on the industry to form a new system to provide local news beyond the BBC in the future.
LONDON – Interpublic Group, parent company of media agency Initiative and ad shop Lowe, suffered a 23.9% slump in UK revenue in Q1 2009, as worldwide revenue fell by 10.8%.
Não perca a estréia do Smelly Cast: “Animação é coisa de criança?”
LONDON – Guardian Media Group-owned MEN Media is to cut the broadcasting hours of its regional TV station Channel M and make 41 staff redundant.
LONDON – Interpublic today revealed the effects of global recession on client spending when it reported a 5.6 per cent organic revenue decrease for the first quarter of the year.
LONDON – JCDecaux Airport has developed a new ad package around the Heathrow Express to give a single advertiser broad exposure to the rail link’s passengers.
LONDON – Timberland has launched a humorous outdoor campaign themed around the credit crunch.
LONDON – Social networking sites such as Twitter and Facebook will look at identifying their most influential members, and what they are saying, in a bid to become more useful to brands doing marketing, a new report claims.
LONDON – Kerrygold, the Irish butter brand, will be communicating for the first time that it is owned by Irish dairy farmers through a £2.75m unscripted and undirected TV ad campaign.
The video surveillance is the new (bad) trend to break privacy in the company.
Apparently you can find out some unexpected fact about your colleagues.
Advertiser: Video Security Telmex
Agency: EuroRSCG, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo […]
LONDON – T-Mobile is one of the first advertisers to join forces with Sky as part of a new Green Button service.
LONDON – Virgin Media has appointed Spike as its retained digital creative agency, working alongside Saint, the digital arm of retained creative agency Rainey Kelly Campbell Roalfe/Y&R.
Because it’s minus 18 next to the Jagermeister’s billboard campaign!
Great idea, I wonder if Triumph really took part in this creative idea…
Here is another creative idea that is involving the billboards around.
"Keep on ice, serve cold"
Advertiser: […]
Après le titre de Sna Fu par Laurent Gillot, voici ce superbe clip vidéo pour le groupe français originaire du Mali, Amadou & Mariam. Un mélange d’animation 3D et de séquences réels par Aurélia Vernhes, Clement Bolla et Laurent Gillot. A découvrir en HD dans la suite.
LONDON – Grant Thornton, the financial adviser, is launching two new customer magazines to help develop relationships with high-net worth and entrepreneurial clients.
LONDON – BBC One’s ‘Ashes to Ashes’ dropped 1.1m viewers from its series debut last week, but still beat the final of ITV1’s ‘Hell’s Kitchen’, according to unofficial overnight figures.
LONDON – A book of photographs has been published in honour of The Fireflies, a team of cyclists who annually cycle 1,000 kilometres from Geneva to Cannes in a bid to raise money for the leukaemia charity Leuka.
LONDON – Innocent Drinks is looking for a retained advertising agency to handle its £3 million creative account.
Q: I’m on a committee at work that has been asked to come up with new initiatives to reduce our costs.
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