Hasta La Creative!

Did Eric Schmidt, chairman and chief executive of Google, feel nervous addressing the Newspaper Association of America’s Annual Convention in San Diego earlier this month?

LONDON – Innocent has called a pitch for its advertising account for the fourth time in almost two years.

LONDON – Marks & Spencer will focus on its penny bazaar roots in a new campaign to celebrate its 125th anniversary.

Grazia magazine, one of the most well-known Italian women’s magazines, has challenged some of the largest Italian advertising agencies to create an advertisement dedicated to its own readers. McCann Erickson Milan created this advertisement to encourage men to look after their appearance a bit more, especially in the little details.

“Remember, women notice the details first.
Grazia Magazine. Fashion is in the little things”

Advertising Agency: Mccann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erick Loi
Copywriter: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13

Advertising Agency: Ars DDB, Venezuela
Creative Director: Daniel Oliveira
Photographer: Claudio Napolitano
Published: December 2008

LONDON – WPP Group has reported a 5.8% year-on-year decline in like-for-like revenues in the first three months of 2009.

LONDON – Oakley UK has promoted Tom Cartmale to UK director of marketing.

LONDON – Campaign visited London’s Olympia Exhibition Centre to talk to top adland figures involved in judging this year’s D&AD Awards.

LONDON – The Institute of Sales Promotion (ISP) is launching an accreditation scheme intended to protect consumers from dishonest promotional activity.

(TrendHunter.com) Karl Lagerfeld has made the black glove fashionably functional as a mobile phone holder. Shown in his collection for Fall 2009, this ultra-supple leather fingerless wonder has an integrated strap to hold…