Hasta La Creative!

Parts of this look fake. Parts look real. You decide.

We found other things to be offended by in Diet Coke's ad featuring Duffy — okay, just one big thing — but safety concerns had never crossed our minds. Now the Royal Society for the Prevention of Accidents has reportedly taken issue with the depiction of the blond starlet riding her bike around with a helmet or reflectors. Seriously.

LONDON – A healthcare specialist and a diversity and equality expert were today named as members of the Advertising Standards Authority council.

LONDON – Former GCap Media chief executive and current Classic FM chairman Ralph Bernard is to become the chief executive of the Royal Albert Hall. Bernard succeeds incumbent David Elliott who retires at the end of May.

LONDON – Spotify, the music streaming service, has joined forces with Wired to promote the UK launch of the monthly technology magazine to Spotify’s audience.

Utilizar as redes sociais para atrair os jovens é cada vez mais comum.

Na Holanda, por exemplo, a Lay’s fez uma parceria com a Hyves, uma das principais redes sociais do país, e lançou agora uma campanha interativa que visa aproximar a marca do público e, ao mesmo tempo, promover o evento “Picnic in the Park 2009“, uma grande festa ao ar livre que tem o patrocínio master da marca de snacks.

A ação, totalmente ambientada na web, convoca os jovens a submeterem seus perfis do Hyves no site (www.lays.nl). Assim, terão a difícil tarefa de encontrar os perfis de seus amigos no site, todo ambientado em um “parque virtual”: réplica do famoso Zuiderpark (uma espécie de Parque do Ibirapuera). Aqueles que encontrarem 10 amigos (em até 1 minuto) ganharam, automaticamente, ingressos para o “Picnic in the Park 2009“.

Existe também um gadget à disposição dos participantes, que pode ser instalado na própria página do perfil de cada um, no Hyves.nl. Após a instalação do gadget, as pessoas poderão interagir com a estrela Gabriellla Cilmi, uma das celebridades que estarão realizando shows no evento.

Here, via Boing Boing, is a testament to the grit of the jingle singers of yesteryear.

LONDON – Barclaycard has signed a four-year sponsorship deal with the Mercury Prize, taking over from the Nationwide Building Society.

LONDON – Sainsbury’s’ tie-up with Comic Relief has helped increase the supermarket’s turnover in the first quarter of 2009.

LONDON – The Sun has launched an ad campaign highlighting the newspaper’s support for Help for Heroes, the charity dedicated to supporting wounded military personnel.