‘The Simpsons’ Get in on the House Party Parody; Samsung, Honda Have Fun With Lights; and Other Top Work


This week's episode of Creativity's Top 5 features Fallon's new home page, now made with Skimmer. Also, Sky One parodies the Adidas Originals house party with the help of the hard-partying denizens of Springfield; Samsung and the Viral Factory let sheep do the lighting with some extreme shepherding; Honda and Wieden, Amsterdam, get in on the fun-with-lights action for the carmaker's new hybrid model; and Mother, London, creates a series of web films that translate some well-known TV and movie hits into French New Wave for Stella Artois.

Euro RSCG Expands Relationship With Sprint


CHICAGO (AdAge.com) — Euro RSCG, Chicago, has expanded its relationship with Sprint to include digital duties. Euro's Chicago office already handled the telco giant's direct-marketing efforts, but the expanding relationship is the latest bit of good news for an office that, barely three years ago, was widely perceived to be on the verge of closing.

Five Job-Hunt Missteps to Avoid


Looking for a job? So are a lot of people. That's why you can't afford to make a single misstep. Here are five to avoid at all costs.

Esquire’s Latest Cover Stunt: A Mix-and-Match Flip Book


NEW YORK (AdAge.com) — First Esquire's October issue came with a battery-powered cover that blinked and flashed. Then the February issue had a flap on the cover with an ad inside. Now the May issue of Esquire, on sale April 10, is coming perforated to split into a flip book that will let readers play mix and match with the facial features of President Barack Obama, George Clooney and Justin Timberlake.

Local TV, Radio Face Even Tougher 2009

NEW YORK (AdAge.com) — Local media continue to absorb a good part of the brunt of this recession. A new study from financial-analysis firm SNL Kagan forecasts that local TV stations and radio broadcasters will suffer through two years of ad-revenue downturns, with 2009 declines widening from those in 2008.

Gatorade lança ação viral no Brasil

wolfgang.jpg

Depois tormento com as indagações sobre o vídeo da cantora Stefhany, se ele era ou não um viral da Volkswagen, a Almap BBDO está aprontando uma ação viral, de verdade, para o Gatorade.

Faz alguns dias que o polêmico vídeo de um tal de Wolfgang Meureer está gerando bastante tráfego na página do Metacafe, portal de vídeos onde foi, oficialmente, inserido o vídeo do manivelofilista.

Wolfgang é um manivelofilista gringo que consegue vencer provas de maneira inconvencional. O 1º vídeo, já com 40 mil acesso em 4 dias, cria uma grande polêmica ao mostrar que há algo de estranho no recorde mundial batido por um nadador.

O segundo vídeo vai mais longe e revela o segredo por trás do recorde do “manivelofilista” Wolfgang Meureer. Assista abaixo, a seqüência do 1º e 2º vídeo, postados na internet:

1º vídeo:


World Record Secret – Part 1Free videos are just a click away

2º vídeo:


World Record Secret – Part 2These bloopers are hilarious

Os dois vídeos levam os internautas para o site pessoal de Wolfgang (www.WorldRecordSecret.com), onde ele explica seu histórico com o manivelofilismo, uma obscura e polêmica modalidade esportiva para auxiliar atletas a vencerem provas e quebrarem recordes.

O site ainda revela o porquê das redes de televisão manterem o segredo por tanto tempo. Você também pode conferir depoimentos de amigos e personalidades, como o medalhista olímpico Gustavo Borges (aqui).

:: UPDATE 1 ::

Diferente do que eu havia dito antes, Wolfgang não é um nadador, ele é um manivelofilista que dá suporte ao nadador.
E Repare no final do 2º vídeo, quando Wolfgang toma um gole de sua Gatorade. No entanto, ainda faltam outras informações pra acrescentar. Novamente, trarei elas assim que eu descolar as novidades.

Mobile Marketing Group Works With Carriers to Craft Guidelines


SAN FRANCISCO (AdAge.com) — What's the difference between "standard rates may apply" and "standard message rates may apply"? Not a whole lot to a person on the receiving end of the short-message service (SMS), or text, message.

Yawn…Tom Cruise…Risky Business…Guitar Hero…Yawn

guitar_hero_coaches.jpg

Oh please. Can we finally put that Tom Cruise Risky Business scene out of its misery?

Univision’s Fourth-Quarter, Full-Year Losses Expand in 2008

NEW YORK (AdAge.com) — Mired in debt and falling ad sales, Univision Communications posted a 7.8% drop in net revenue, to $502.1 million, for the fourth quarter of 2008 and a net loss of $1.99 billion, compared with a net loss of $201.5 million for the same period in 2007. For the full year, the Spanish-language media company reported a 2.5% decline in 2008 net revenue to $2 million. Univision's full-year net loss for 2008 was $5.1 billion, compared with $314.9 million in 2007.

Koba long lasting batteries

Click Images To Enlarge

Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Copywriter: Arun, Noufal Ali
Illustrator: Sannop, Renjith Pillai
Photographer: Jacob.k, Sandra M. Matheson
Client Servicing: Ajay Menon, Manish Rodrigues

Via [Ads of the World]

Tags: ,

That’s One Mess the ShamWow Can’t Clean Up

Vince Shlomi, the energetic spokesman for ShamWow, will now be famous for something else.

Microsoft Bites Apple

Are you a PC?
Not are you PC, but are you a PC? IE, do you use a PC rather than an Apple? We’ve all been witness to the battle played out over TV, online, and in print…Microsoft vs. Apple, Apple vs. Microsoft. This is no David and Goliath altercation, but the two biggest bullies meeting on the corner to pound the crap out of one another. Yet, deep inside, they realize that they need one another…with most of Apple’s apps available on a PC, and Microsofts’ apps available on Apple, it’s a struggle for dominance where each concedes that the other has some really good qualities.

It’s a wonder they haven’t come together to capitalize on the other’s strengths rather than working to pulverize one another. Some of the strongest unions have been birthed by radically opposing forces: The US and Japan, Tom and Jerry, India and Pakistan, etc.

Microsoft’s newest entry into the foray is comprised of numerous spots, varying in length, of people that are claiming to be “a PC.” Some are cute, some informational, and the others are a bit boring. One of the better ones is Laptop Hunters (seen below).

<a href="http://video.msn.com/?mkt=en-US&#038;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&#038;showPlaylist=true&#038;from=msnvideo" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

Whether you are Mac or PC doesn’t matter to anyone but you, and the company from which you purchased your computer. So be it. But, why can’t we all just get along?

Rodale’s Prevention Cuts Rate Base 15%


NEW YORK (AdAge.com) — There's not much shock value anymore when big magazines cut their paid circulations, so Prevention's decision to shrink by 500,000 copies isn't making much of a stir. The 15% cut, which reduces the circulation guarantee to 2.8 million, is substantial, to be sure. It also returns Prevention to a rate base it hasn't seen since 1986.

Worthless Zimbabwean Currency Used in Outdoor Campaign

the_zimbabwean_newspaper.jpg

To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper.

Ultra Luxury Apartments – W Residences Hotel Spreads Opulence in Manhattan Skies (GALLERY)

(TrendHunter.com) Ready to flash some W Hotels luxury attitude, New York will soon be welcoming on its grounds and through its skies a magnificent tower, the W Residences Hotel, encompassing several stories of lavish…

Paul Ripke

Le photographe Paul Ripke a produit une série intitulée Zauberwald en collaboration avec le graphiste Florian Schmucker et la styliste/visagiste Ina Cierniak. Signé en agence et basé à Düsseldorf. Un exemple de son travail avec une galerie dans la suite.



12_03_2009_0292569001236851920_paul_ripke

12_03_2009_0301012001236851920_paul_ripke

12_03_2009_0330652001236851920_paul_ripke

12_03_2009_0356316001236851920_paul_ripke

12_03_2009_0375278001236851920_paul_ripke




















Giant Orange Balls Are Coming

giant_orange_balls_cheetos.jpg

Hey, that’s all the information we have for you.

Carphone Warehouse’s UK Geek Squad marketer departs

Will Lever, UK marketing director of technology troubleshooting service Geek Squad, has left the company after 18 months.

Human Trafficking Gets Shrink Wrapped

humtraf_sex1.jpg

Well here’s a happy one. OK, not really but it’s an issue, like many cause-related issues, that needs to be addressed

eBay research finds video ads fail to drive sales

LONDON – Video ads are ineffective at driving online purchases, according to new research from eBay Advertising.