Hasta La Creative!

LONDON – CBS Outdoor has retained the £140m contract to sell ads across the buses of FirstGroup for another five years.

LONDON – Titan Outdoor is to make up to 20 of its 200-strong workforce redundant.

LONDON – Alex White, launch director of BBC Worldwide, is to become the corporation’s new UK digital publisher following a restructure of its operations.

Un très élégant design pour ce nouveau téléphone T707 de la marque Sony Ericsson. Il est équipé de la plate-forme A2, d’un capteur 3.2 mégapixels enregistreur de vidéos. Un écran TFT 2.2? décliné en 3 coloris (Black, Rose et Blue).

Pas de prix, ni de date de sortie.

Effective April 1, don’t be surprised if you don’t see much of Associated Press on Metro USA Newspapers. Metro USA, which publishes daily titles in New York, Boston and Philadelphia, has terminated its contract with the Associated Press.

“We believe that the future of our titles lies in producing as much of our own material as possible. Encouraging existing staff to write more and employing new writers gives us a higher degree of flexibility and results in a product which is more relevant to the young, professional audience we, and our advertisers, seek,” says Tony Metcalf, Editor in Chief of Metro USA. “Another factor in our decision was cost, something that cannot be ignored in these difficult economic times. By relying more on our own reporting staff, we make a substantial saving while protecting the newspapers’ quality and improving relevance to our local markets.”

The newspapers will be using other sources of content for its local and national news. As an international newspaper and one of the world’s largest news organizations with more than 600 journalists on staff, Metro benefits from use of its 84 daily editions worldwide to provide up-to-minute global news coverage.

(Source) Press

FeliCa-Based Digital Signage Applications can jack up their deployment channel partner to three with news that Mars Snackfood U.S. has joined the two companies (Sony and Thinker Inc.) in the development and implementation of a FeliCa-based digital signage and delivery portal solution for trade shows.

“Thinker’s iACCESS(R) interactive touchscreen digital media portals with intelligent navigation technology combined with Sony FeliCa’s contactless transactional capabilities can encapsulate disperse technologies and offer an integral real time user experience, while seamlessly delivering a record of that experience to the relevant distributor,” said Tim Lindner, director of strategic business development for Sony FeliCa America.

“By leveraging FeliCa technology in a trade show digital signage application, we are able to enrich the user experience with client centric multiple migration paths to data of interest presented in a visually dynamic way,” said Denise Mraz, president of Thinker Inc. “Our EventACCESS connects any registration and lead retrieval to FeliCa-enabled digital signage, messaging and reporting, and phase II will extend to the complete product offering and in several languages.”

“A typical trade show scenario included us explaining, showing, making a lot of notes, taking surveys, sorting leads and mailing tons of literature with follow up sales calls,” explained Vinnie Rinaldo, customer events director for Mars Snackfood U.S. “The MarsAllACCESS digital application will provide a comfortable level of immersion for trade show attendees to shop and consider information in a non-intrusive manner, and our personnel can now focus on relationship building.”

(Source) Press

NEW YORK (AdAge.com) — AKQA has hired Digitas Chief Operating Officer Jim Rossman to assume the same role at the San Francisco-based digital shop.

The Walt Disney Co. signed a deal with Google's YouTube to put short clips from ESPN, ABC and several Disney cable TV networks on the world's largest video-sharing service.

If you haven’t been sleeping the past month or so you know we (I, Steve Hall) have been involved with a project called Killed Ideas.

MINNEAPOLIS (AdAge.com) — College basketball players and a high-schooler-turned-pro advanced CBS in Sunday's broadcast brackets, as an overrun of the NCAA basketball tournament and a "60 Minutes" profile of LeBron James helped the network net a 3.1/8 rating and share in the ad-centric 18-to-49 demographic, ahead of ABC (2.8/7), Fox (2.6/7), NBC (2.5/7) and the CW (.4/1).