Hasta La Creative!

PepsiCo and the New York Mets signed a multi-year contract today, in which PepsiCo becomes the newest Signature Partner at Citi Field, the Mets’ new world-class home, opening April 13. In addition to designation rights for Pepsi as the Official Soft Drink of the Mets and for Gatorade as the team’s Official Sports Drink, PepsiCo will promote a number of the brands within its broad beverage portfolio, including Aquafina, Mountain Dew and Sierra Mist.

Pepsi gains branding rights to the name-entitled “Pepsi Porch,” the 1,284-seat area in right field that extends over the playing field. This interactive brand showcase at the Pepsi Porch will immerse fans in a Mets and Pepsi experience with special entertainment programming broadcast to those in attendance and watching Mets games on SNY, the television home of the Mets. A 37-foot by 89-foot Pepsi sign, evocative of the iconic Pepsi-Cola sign facing Manhattan from Long Island City, will sit atop the Pepsi Porch. The sign will face into the ballpark and be visible from downtown Flushing and nearby highways and mass transit lines.

(Source) Press