Using Twitter to Improve Brand Perception

Can Social Media Disassociate Mardi Gras and 'Boobs'

Local News Needs to Be Better Than Prepackaged Fluff


There's no greater source of inadvertent humor in the media than self-serious local news broadcasts, especially when chimps attack. So you can imagine my glee when I heard that the New York-area NBC affiliate was planning to launch New York Nonstop, a bantamweight alternative to the 'round-the-clock local-news channels that have popped up in major metropolitan areas.

Unilever launches luxury Magnum

LONDON – Unilever is launching a premium Magnum which comes in an individual box in a bid to establish a luxury sector within the handheld ice-cream market.

Kutiman-Thru-you – Mother of All Funk Chords

Fan-fricking-tastic.

More info  http://thru-you.com

Puma | Lift

Interessante forma nesse comercial da Puma para a sua linha underwear. Criado pela Droga5, todo o filme foi feito através de projeções de luz, com cenário todo branco e personagens vestidos de branco.

A produção é da MJZ, e a trilha é “Underwear” da banda americana The Magnetic Fields.

Zombie game marketing stunt goes awry after body parts disappear

LONDON – A marketing stunt involving a “treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing.

Avanti launches international festival of short films

LONDON – AvantiScreenmedia has launched a short film festival, “Art by Chance”, which will be shown across its digital-out-of-home network between 22 May and 3 June.

Max Out Your Internship


A word often accompanied by a shiver of fear and a tingle of anticipation, internships are often necessary in finding your dream job.

Free media just as valuable as paid-for

LONDON – Free media is as valuable as its paid-for equivalent, according to speakers at today’s Generation Free event.

ITV and BBC to share resources to cut cost of regional news

LONDON – ITV expects to save up to £7m a year through plans to co-locate many of its regional news services with those of the BBC.

Agency IT man turns creative with Samsung viral

LONDON – The Viral Factory’s creatives have been shown a thing or two by their IT manager after his short film about Samsung’s new hard drive racked up 1m views and nearly 1,000 largely positive comments on YouTube.

The Wire to air on BBC Two

LONDON – BBC Two is to screen the entire five seasons of acclaimed US drama ‘The Wire’, which has often been called the most talked about and least watched drama on television.

The Media Week podcast – ITV, product placement, radio ad spend, local media – 12 March 2009

ITV’s plans for the future, the decision to block product placement, the fall in radio ad spend and proposals to reinvigorate local media are up for discussion with Media Week editor Steve Barrett, news editor Tristan O’Carroll and broadcast reporter Emma Barnett, in the Media Week podcast.

Publishing trio choose not to provide monthly circulation figures

LONDON – Future, Dennis and Northern & Shell all opted not to provide the ABCs with a monthly circulation breakdown for their consumer magazines, as part of a new report released today.

Ladies, Join Wilkinson Sword’s Garden Party

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Looks like Philips Shave Everywhere, pretty cool at the time, has been upstaged by Wilkinson Sword’s Ma Garden Party.

Periodic Tables

Des déclinaisons très originales du tableau périodique des éléments de Mendeleev selon 3 thématiques : le tableau de la Typographie, celui des principaux personnages de jeux-vidéos et enfin la liste des raccourcis d’Adobe Photoshop CS. A découvrir en taille réelle dans la suite.



periodic1

periodic2

Pour rappel le tableau original de Mendeleev.

The Atlantic to Launch Food Channel

Corby Kummer will be wrangling a host of big-name chefs, nutritionists, winemakers and foodies on The Atlantic's latest web vertical.

Quase um Sonho | 1º Sonho Realizado

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Venho divulgar em primeira mão a nova fase da campanha “Quase um Sonho” da Oi.

Quem não se lembrar da campanha, eu postei (aqui) o lançamento dela.

A nova fase trata-se do 1º sonho, na qual o apresentador Ralf Medini havia prometido realizar.

É uma história de “quase superação” de Jader Costa, um baiano guerreiro, com sede de desafio. Ele sonhou em conhecer o acampamento base do Everest. E é claro que o “Quase um Sonho” realizou, ou melhor, quase: Ralf Medini deu a oportunidade de Jader alcançar o topo – a operadora Vivian, por sinal, deu todo o apoio necessário ao baiano. Abaixo vocês podem conferir o vídeo que revela melhor:

Confira também o sonho do Jader lá no hotsite www.quaseumsonho.com.br. Lembrando que no YouTube tem um canal exclusivo com todos os vídeos.

Agora é hora de analisar: percebam que a operadora Vivian (o que provavelmente se remete à operadora de telefonia Vivo) não consegue realizar o verdadeiro sonho de Jader. O chamado “quase” sonho realizado já nos faz pensar que daqui pra frente, as demais operadoras de palco de Ralf não conseguirão realizar os verdadeiros sonhos solicitados pelas pessoas. Pelo menos é o que eu imagino que seja (por enquanto).

O que nos resta é acompanhar o andamento da campanha, que promete surpreender a todos, principalmente os demais concorrentes. Fica a dica de hoje ;)

Digital Marketing: The Golden Rules of the Web


Aphorisms, or proverbs, are the oldest class of successful ideas in the world. Here are nine aphorisms for digital communication this year.

Kindle 2: Gateway Drug to the Middle Web


The Kindle exists in a space between mobile phones and netbooks/laptops. The Kindle plays in the Middle Web.