Feb
02
Worldwide bloggers tour / blogger from Netherlands
Posted in: Uncategorized
click here to learn what is the worldwide bloggers tour
Week 6
Country, City:
Netherland, Rossum
[…]
Feb
02
XLIII Super Bowl: Audi | Chase
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Mais um para o seleto grupo dos melhores do Super Bowl 2009. Jason Statham, protagonista da trilogia “Transporter”, “Adrenalina”, “Celular” e outras bobagens to tipo, estrela o filme de Audi no intervalo comercial mais caro do planeta.
Statham promove uma perseguição em épocas diferentes e mostra como o progresso é valioso, ou seja, um A6. A criação é da Venables Bell & Partners, com produção da Smuggler.
No ano passado, a Audi também veiculou um comercial com referências cinematográficas, brincando com uma das cenas mais clássicas da sétima arte: “Godfather”. Na época, a montadora alemã reportou um aumento de audiência de quase 200% no site audi.com, e o termo “Audi R8″ pulou imediatamente para um dos mais procurados no Google.
Claro que agência e cliente esperam repetir o sucesso, mas podiam dar uma forcinha para os público com algum tipo de conteúdo exclusivo online, promoção, etc, assim como fizeram Carrerbuilder, Pedigree, entre outros. Assista todos do Super Bowl na Adweek.
Feb
02
Technology No Longer Just Kid Stuff
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YORK, Pa. (AdAge.com) — Parents aren't online just for the kids. Today's digital moms and dads are more likely to be texting each other and hooking up with their own friends on social networks, according to Razorfish and CafeMom.
Feb
02
This Is the Kind of Creativity We Should See More of in the Bowl
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Here's a handful of things you'd be better off evaluating than the commercials that happened to run Feb. 1 between 6 p.m. and 10 p.m. but that were not Super Bowl-worthy.
Feb
02
Media Guy’s Pop Pick: ‘Fakers’
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Paul Maliszewski's new book, "Fakers: Hoaxers, Con Artists, Counterfeiters, and Other Great Pretenders," is a well-timed meditation on the nature of media-fueled deception, literary and otherwise.
Feb
02
Report: Disney Mulls Layoff of ‘Least Cute’ of Jonas Brothers
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According to a tabloid source, Disney has been "taking a hard look at 'right-sizing' the Jonas Brothers" — three real-life brothers from New Jersey whose Disney Channel appearances and "Camp Rock" movie helped propel their albums and singles up the Billboard charts.
Feb
02
Super Bowl Ad Winner: Hyundai’s Big Marketing Idea
Posted in: Uncategorized
It won't top any of the many meaningless Super Bowl ad charts, but the best advertising in the big game was Hyundai's "Contract." With the Assurance program promoted in the spot, the automaker confronts the recession head-on and does something tangible to tackle its effects.
Feb
02
Why Marketing Clashes With Management
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What's the biggest problem in business today? Left-brain management and right-brain marketing don't see eye to eye. Management is verbal, logical and analytical. Marketing is visual, intuitive and holistic.
Feb
02
Alberto-Culver Grows Its Hair-Care Arsenal
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BATAVIA, Ohio (AdAge.com) — In an interview with Ad Age, Alberto-Culver U.S. President Casey Keller explains how he plans to further take on the company's bigger rivals; why the old Jack Welch imperative of being No. 1 or 2 doesn't apply in hair care; and how the recession could actually help his company.
Feb
02
Keeping the Ball Rolling After the Game
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NEW YORK (AdAge.com) — Spanish-language network Telemundo and internet portal Terra are teaming up to take the soccer games Telemundo will broadcast starting this week and continue the action online.
Feb
02
How Food Giant Goya Plans to Bring Latin Cuisine to the Masses
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NEW YORK (AdAge.com) — As more companies target the growing U.S. Hispanic population, Hispanic marketers such as Goya are trying to extend their sales to the rest of America.
Feb
02
Making Direct Marketing Work to Reach Hispanics
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Feb
02
Can Buying Blind Save Web Ads?
Posted in: UncategorizedNEW YORK (AdAge.com) — Blind faith. It's not the way many do business, particularly in an age of return on investment and a stinging recession. But for one online-advertising start-up, that kind of faith — among buyers, sellers and publishers — is what's needed to help prop up declining costs per thousand and dwindling sell-through rates.
Feb
02
Facebook’s Plan to Amp Up Ad Revenue
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Feb
02
Google Closes in on Yahoo’s Leadership in Display Advertising
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NEW YORK (AdAge.com) — Yahoo's business didn't crater in the fourth quarter — good news for new CEO Carol Bartz. But the bad news: The No. 2 online player predicts first-quarter revenue will be down 10% as the recession starts to hit online-display-ad budgets in a bigger way. What's more, the display-ad advantage it commanded over its closest competitor, Google, is less formidable than it used to be.
Feb
02
How to Get a Brand on NBC’s ‘Today’ for Nothing
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NEW YORK (AdAge.com) — Most marketers looking to get their messages out by using NBC's popular morning-news program, "Today," figure they'll need to spend tens of thousands of dollars for a 30-second spot. But standing outside with a sign or costume works too.
Feb
02
Our Super Bowl Faves: Doritos, Cash4Gold, Pedigree, CareerBuilder
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Our favorites, in no particular order were CareeBuilder, Doritos Power of the Crunch, Cash4Gold, Hulu, Doritos Snow Globe, Pepsi’s Pepsuber, Pedigree, Pepsi Max I’m Good, Coke Heist and, yes, we admit it, the SoBe commercial.
Feb
02
Callegari Berville Grey: Couper ou pas couper?
Posted in: UncategorizedCheckout Couper ou pas couper?
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Andrea Stillacci
Tv Producer: Agathe Michaux
Production company: Blue Film Production
Director: Eric Guirado
Feb
02
Madonna Wins Custody Battle
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Madonna won a court order that allowed her to relocate her two sons, Rocco and David Banda to New York. Though it was deemed by many as temporary, it is likely that the setup will become permanent later on. Estranged husband Guy Ritchie was shocked on the ruling and merely resigned from the announcement.
The former couple divorced in November after a summer of rumors. Guy is currently filming “Sherlock Holmes” with Robert Downey Jr., while Madonna recently announced an extension of her top-grossing “Sticky & Sweet” tour to begin, coincidentally, in London on July 4.
(Source) OMG
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