Un spot réalisé par l?agence anglaise BBH avec 1st Ave Machine et Passion Pictures pour la dernière campagne de la marque Audi. Un très beau travail de pliage ainsi qu’un mélange de stop-motion et d?animation.
I saw this photo of Women with Fire Masks a few days ago at the Jeu de Paume in Paris. It was part of a retrospective dedicated to the American photographer, reporter and model Lee Miller . The show closed last week but that doesn’t mean i cannot share this image with you.
Lee Miller, Women with Fire Masks, Downshire Hill, London, 1941 © Lee Miller Archives, England 2008
Credits:
Client: NINTENDO FRANCE
Product: NDS LITE COLOR
Title: COLOR YOUR LIFE
Advertising Agency: ALERTE ORANGE / PARIS / FRANCE
Executive Creative Director: OLIVIER BODEUR
Creative Directors: PHILIPPE VALLET
Art Director: Christopher Hittinger
Digital Retouch: DAVID BONENFANT
advertiser: Zurich Chamber Orchestra
agency: Euro RSCG, Zürich, Switzerland
creative Director: Axel Eckstein
art Director: Rob Hartmann
graphic: Isabelle Bühler
illustrators: Nadja Stadelmann, Andrea Ulrich
Tesco Supermarket is in hot water for reportedly advertising bargain drink offers which it did not have. According to the reports, Tesco had announced a “cut-price” alcohol offering only to be found that the promotional gimmick was no more than a hoax to lure in customers to its fold.
And the Advertising Standards Authority (ASA) is understood to be pursuing a separate probe into reports Britain’s largest supermarket chain broke advertising by refusing to remove promotional banners in shop windows as supplies of the drinks ran dry.
The supermarket wars are reaching a boiling point and from the looks of it, Tesco may have gone in a wrong approach to up their standing.
(Source) Mail Online
If you’ll be in Las Vegas for Affiliate Summit which begins Sunday and runs through Tuesday, here’s a list of known events occurring prior to and during the conference.
People magazine's two-page spread features Alex Bogusky's "9-Inch Diet" but fails to mention his agency represents fast-feeders including Burger King and Domino's.
One thing that is holding back most people from getting a new car is their financial capacity to maintain monthly amortization for the vehicle that they may purchase. One reason why most car companies are falling due to debt is the fact that they have to deal with bad loans and people apprehensive of buying a car via financial services.
Thanks to Hyundai’s new car loan scheme all that is about to change. To entice car buying, they have come up with a program that will allow buyers to return their vehicles if they get fired or laid off. The promo only covers car purchases made within a year.
This move is bound to entice car buying. With no strings attached, people can look forward to better car buying options, something that has been keeping buyers hesitant these days.
According to the Hyundai Assurance Program, the South Korean automaker said people who finance or lease a new Hyundai during the next 12 months could return the car if they “experience an involuntary loss of income” within one year of the purchase date.
(Source) Fresh News
Michael Phelps continues to be the apple of the eye of advertisers these days. The latest company to enlist him as their endorser is DMG Entertainment, choosing the Olympic gold winner to be the new face of Mazda in China.
It looks like things can get only sweeter for Michael Phelps after his historic triumph at the last Beijing games. Add another company to his endorsement profile.
Phelps, the world’s greatest Olympian and 14-times Gold Medal winner, will exclusively endorse the new Mazda 6 model in a series of advertising campaigns that include TV commercials, newspaper and magazine adverts, as well as outdoor poster advertising and personal appearances.
(Source) MSNBC
Hot damn. Domenico Vitale, Chief Strategy Officer of Lowe Worldwide, has left the battered shop to form his own agency, People Ideas & Culture. Free at last! Vitale is free at last! So what’s the deal:
“People Ideas & Culture (PI&C): A global collective of diverse talent creating, sharing and delivering unbiased solutions as diverse as its members, designed to change with PI&C.”
How it works: “The current model in the industry is based on high overhead with a limited, therefore biased, breadth of resources. People Ideas & Culture inverts the model with an expanded breadth of resources and low overhead. Every project is the perfect joint venture to solve a business problem. Not the obsolete AOR model. This new model is about creating true value for both the clients and the agency. The idea is to create the dream team every time, by utilizing the vast array of talent typically not attracted to the big agency model, entrepreneurs and perfectionists in their trade.”
What the hell? Wasn’t I just bitching about this? Anyway, Vitale is a planner’s planner. He’s a mentor even. Vitale is kinda of the Gandalf the Grey of strategy. No, not white. He’s gotta battle his own Balrog (the ad industry) before that happens. Pretty sure he’s going to pull it off, too.
Congrats to Vitale.
P.S. Somewhere in New York, Mark Wnek is probably freaking the hell out. With Vitale gone, what will happen to Lowe?
More: And The Winner Of Our Honeyshed/Bob Garfield Contest Is….
New Career Opportunities Daily: The best jobs in media
NEW YORK (AdAge.com) — Univision Communications and Grupo Televisa, the Mexican media giant that supplies most of the U.S. Spanish-language TV network's highest-rated programming, went to trial today in U.S. District Court in Los Angeles after years of feuds and legal skirmishes.
BATAVIA, Ohio (AdAge.com) — Johnson & Johnson's BabyCenter.com is closing its online store today in an effort, the company says, to concentrate solely on digital media, including by going after more retail marketers as clients.
Sir Martin Sorrell is in Greece, or so says Business Week, hanging out with his top people to talk about how to use those fancy MySpaces and Nintendos. Don’t you love how making words plural makes people sound stodgy and out of touch?
Well, when it comes to the day’s trends, Sir Martin is right there with the rest of the ad world. By this we mean he’s laying off a butt load of people inside Ogilvy. We don’t have all the numbers yet, but we’ve heard hundreds in New York are going home early today, not to mention the unofficial numbers from across the country. Stay tuned.
Werd to my Derty Cow!
New Career Opportunities Daily: The best jobs in media
As you know, today Ogilvy eliminated 10% of its is staff across the U.S. We’ve gotten reports that:
“Ogilvy Chicago let 20 people go today. That place is in absolute shambles.”
“Ogilvy L.A. was 10% which is 13 people.”
And then, there’s the reports that staffers in New York were not allowed to pack up their desks. Instead, some anonymous hands will be packing up their personal belonging for them. Fired staffers will receive these items through the mail. Come on. Really? We contacted Ogilvy representatives, but received no response to our queries.
Layoffs happen. Since the bottom fell out on the economy, it seems like an almost weekly occurrence. As the sweep of Ogilvy took place today, Sir Martin Sorrell, CEO of mother ship WPP, was in Athens with a select group of 250 staffers and other “smart people” to brainstorm about the future of the business.
Well, what are these high level thinkers doing? According to Business Week, there are jugglers to get people’s creative juices flowing. There games of Nintendo Wii manned by ad execs and others are listening to an executive from Britain’s Guardian newspaper give a presentation entitled “Oh My God, the Internet Ate My Business!”
Your mouth went try at the mention of jugglers and by now, you are probably gagging a little bit. Anyone in the trenches of the ad industry should be appalled and dismayed right now. Can you believe that the guys in charge are just now getting a lesson about the internet? CEOs of digital agencies? Don’t feel bad about that shit eating grin you’re sporting. That’s right. You’re going to be golden for a very long time. Clearly, the death star agencies are farther behind the curve then we all thought.
What’s Sorrell’s plan? ” Sorrell is now pushing for every one of his 133,000 employees—along with the 15 heavyweight members of his board—to embrace digital technology like there’s no tomorrow.”
Fucking christ. You fucking joker. As you spend, what a hundred thousand dollars taking some crap thinkers to Greece and god knows how much encouraging your staffers to embrace digital, the laid of employees of today are getting drunk at the local pub, cursing your name. Embrace digital! You should be ashamed! Come on. For how long has there been internal pressure at WPP do just that? How many staffers have left to join digital shops or head into the tech sector because you guys have been asleep at the wheel? Buying up digital agencies isn’t going to save you.
“WPP has set up digital training courses for 3,000 managers to find ways to engage customers with tools like Twitter and Facebook, among other new channels.”
You’re already too late on this on, papi. If you get myopic and just focus on digital, mobile and gaming are going to leave your ass in the lurch in just a few short years. Lets not even talk about real world issues like identity, expression, feminism and race in the US that are going to catch you out in the cold in the same amount of time. Lets not talk about the ever present need to do good that continues to face down your clients. Are you ready to confront all these issues as well?
In the article, the writer goes on to discuss how Marty wants more cooperation between his firms. Blah, blah, blah. Sorrell is basically admitting that WPP has become irrelevant. That they’ve done it to themselves and the solution? From what this article says, it’s no so solution at all.
“We don’t take anything for granted,” he says. “Fear of failure drives us quite heavily.”
Yeah, but not in the right direction, apparently. Instead of asking your staffers, who know the day to day problems, you get a juggler. Instead of looking forward, you’re playing serious catch up. Goddamn. This is so sad. So very sad.
New Career Opportunities Daily: The best jobs in media
NEW YORK (AdAge.com) — Domenico Vitale, who last month left his post as chief strategy officer at Lowe, New York, has launched a start-up agency called People Ideas & Culture.
NEW YORK (AdAge.com) — Forbes laid off 19 employees from its editorial operations today. The company cited the poor economic conditions for media in general as the cause of the layoffs, and just two months ago laid off 43 sales, marketing and administrative employees for the same reasons. The job eliminations in each case coincided with the integration, at long last, of print and digital operations.
NEW YORK (AdAge.com) — In a huge win for the major record labels, Apple said iTunes would offer songs for as little as 69 cents. Under a new three-tiered pricing structure, iTunes songs will cost 69 cents, 99 cents or $1.69. How much a song costs will be determined by its popularity, allowing labels to charge more for songs that are most sought-after at the time of purchase.
Cramer-Krasselt in Chicago has been selected as lead agency by financial services firm Edward Jones according to Adweek. The shop beat out incumbent Kirshenbaum Bond + Partners in New York and TM Advertising in Dallas in the final round. Greed, Sex, Drugs & Money were also up for the spot, but resigned from the competition in order to secure Compass Bank.
This is the latest in a string of wins for C-K’s that include the Kentucky Derby, Mohawk Flooring, Johnsonville Sausage and Rayovac. Congrats to them. Peter Krivkovich, president and CEO of Cramer-Krasselt/Chicago, told ad journalist Lewis Lazare that the agency “is well-positioned for 2009 because it has maintained tighter margin controls than other agencies.”
Interestingly, the agency has been charged with creative, media, online, search, social media and direct chores. This is one of the first times that I can recall seeing “social media” as a very distinct duty listed in a press release.
More: The Rise Of The Chicago Creative Club
New Career Opportunities Daily: The best jobs in media
Ad Agency: Strategies, Cairo, Egypt
Creative Director: Tamer Mahdy
Director: Eric Barbier
Art Director: Mohamed Attia
Sporting site Versus has launched a recent promotion entitled Show Me Your V. Yes, this is where that is going.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
