Hasta La Creative!

Para promover a estabilidade e silêncio do motor de seu modelo ES, a Lexus convidou Bryan Berg, recordista mundial em empilhamento de cartas para protagonizar o comercial abaixo.

Berg levou 18 dias e 108.864 cartas de baralho para construir uma cidade ao redor do carro. No final, o motor do Lexus é ligado, e adivinha o que acontece?

A criação é da Team One, com produção da MJZ. O site lexus.com/cards traz um making of do filme.

| Via Inspiration Room

LONDON – Barclaycard is inviting customers to create spoof versions of its ‘Waterslide’ TV ad campaign for the chance to win a trip to ride some of the world’s largest waterslides in Dubai, China, Brazil, Germany and the US.

NEW YORK – The New York Times Company has reported a 12.7% fall in online advertising revenues in December and 3.5% for the fourth quarter.

LONDON – Digital agency Maynard Malone has appointed Maggie Lonergan, formerly the client development director at Sapient Interactive, as managing director.

NEW YORK (AdAge.com) — Has Pepsi aligned its marketing graphics and rhetoric too closely with that of President Obama's election campaign? That issue has been ricocheting around the blogosphere of late and Pepsi brands chief Frank Cooper officially addressed it as part of the company's pre-Super Bowl press conference this week. At one point, Mr. Cooper almost seemed to suggest that the Obama campaign may have found the inspiration for its own logo in Pepsi's marketing images — rather than visa-versa.

LONDON – A new series of Channel 4’s ‘Grand Designs’ tied with BBC One’s ‘The Secret Life of Elephants’ in the prime time slot last night, pulling in 4.1m viewers each, according to unofficial overnight figures.

 more  neverhide videos below

Disco Ballers

Green Screen Guy

Cow gives birth to a dude

for  even more Ray Ban neverhide videos check  here

LONDON – Lord Carter’s Digital Britain report is expected to call on the BBC to boost investment in promoting digital radio, using the millions of pounds to be freed-up from digital switchover help schemes once switchover is completed.

Cutwater continues the more-or-less successful “Never Hide” effort for client Ray Ban. Here’s four new online vids to kick off 2009.

LONDON – Britvic has appointed Mirada to drive its marketing and promotional activity through mobile campaigns.