A JWT London criou essa ação ambiente para promover o esmalte Rimmel Quick Dry, que como diz o nome, promete secagem rápida. Um efeito bacana para uma idéia simples, já que é nada mais do que uma escultura.
A campanha também se estendeu para os pontos-de-venda, com versão em tamanho real do esmalte. Clique na imagem abaixo para ampliar:
NEW YORK (AdAge.com) — Which print ads performed best during the 2008 holiday season? MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best performing print ads out there. See what marketers such as Kraft, Hershey, Ghirardelli and Campbell did to get people to pay attention to their holiday ads. One common thread: recipes, recipes, recipes.
Michael Thibodeau, a managing partner at Verse Group, imagined what Pepsi's logo would look like if things had turned out differently in the election.
LONDON – The Government has pledged to examine how the marketing activity around the television Digital Switchover could be used to encourage broadband and DAB radio take-up in the future through the BBC.
We’re fond of commercials that involve the display of people’s skills.
Cheetos has decided to join the Super Bowl action this weekend with a :30 featuring oddball, Chester the Cheetah. The commercial, which, again, centers around Chester encouraging a person to defy convention, will air during the first half of the game.
LONDON – The RadioCentre, the industry body for commercial radio, has welcomed Lord Carter’s Digital Britain report, with chief executive Andrew Harrison saying the industry “will rise to the challenge of providing a clear industry plan to drive to digital”.
LONDON – Five chairman and chief executive Dawn Airey has reiterated the broadcaster’s call for the contract rights renewal mechanism to be retained while ITV remains the dominant player in the commercial TV market.
LONDON – Time Warner-owned AOL is to cut 700 jobs, 10% of its global workforce, in an attempt to offset the advertising downturn.
YouTube is close to a deal with the William Morris Agency to develop web productions with the agency's talent roster, which includes Denzel Washington and directors J.J. Abrams and Michael Bay. But the question is: can WMA convince Google's video-sharing service to put any skin in the game?;
LONDON – MEC under threat as film distributor approaches agencies over its £10m account.
LONDON – Kevin Dundas’ arrival leaves managing director Kate Howe’s future in question.
– Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest.
O portal do periódico americano The Wall Street Journal revelou o filme da Coca Cola que será veiculado durante o Superbowl deste domingo. O filme de 1′, criado pela Wieden + Kennedy, de Portland, tem um enredo fantástico: Um grupo de insetos se organizam para roubar a garrafa de Coca Cola de um cara que dorme em um praça. O filme faz parte da nova campanha “Open Happiness” que eu já havia anunciado (aqui).
Só para a inserção de mídia deste filme, a Coca Cola terá que desembolsar US$ 6 milhões. É pra quem pode!
LONDON – Communications Minister Lord Carter has opted not to commit to an analogue radio switchover date, though his Digital Britain report, out today, supports DAB as the main platform for radio in the future.
LONDON – Lord Carter’s interim Digital Britain report favours putting a “re-cast” Channel 4 together with BBC Worldwide, ahead of merging it with Five, but says other options such as licence fee top-slicing must “remain on the table”.
LONDON – Channel 4 will be at the core of an enlarged provider of public service broadcasting beyond the BBC, under proposals outlined in Lord Carter’s Digital Britain report today.
LONDON – Communications Minister Lord Carter plans to open a review into media ownership rules to determine whether regional media can play a role in providing public service content.
LONDON – In its Digital Britain report issued today the Government has set out its aim to develop a universal broadband service by 2012, which it called vital for Britain, one that offers nationwide broadband speeds of up to 2mb per second and includes wireless coverage.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
