Hasta La Creative!

LONDON – Salisbury Cathedral has appointed digital agency Last Exit to its digital business to rebrand the national landmark.

LONDON – Christopher Graham, the director general of the Advertising Standards Authority, has been selected as the preferred candidate to take over as information commissioner when Richard Thomas retires from the post in June.

Barack Obama é uma sensação para as agências e anunciantes, principalmente dos EUA, claro.

A vez agora é da Pepsi dedicar um pouco do seu orçamento publicitário para efetivar uma campanha dedicada ao futuro presidente norte-americano.

Não perdendo a assinatura “Refresh Everything“, a TBWA e a Pepsi acabaram de lançar o “Dear Mr. President“. No hotsite, agora, é possível que as pessoas submetam vídeos com mensagens de otimismo, esperança e, até mesmo, sugestões para o novo presidente.

Um canal no Youtube está no ar para que facilite as pessoas na hora de fazer os uploads de seus vídeos, que após uma análise, podem parar no hotsite oficial da campanha.

Assista abaixo o vídeo institucional “Refresh The Nation” que sustenta a nova campanha da Pepsi:

::Dica do B. Simon

LONDON – Aer Lingus has briefed VCCP, which has already created work for the airline’s UK to Ireland route, to create a campaign promoting its new low-cost flights from London Gatwick to Europe.

LONDON – BTCV, a conservation charity, has appointed DMS to create an integrated fundraising and volunteer recruitment push around its 50th anniversary year.

LONDON – Schawk, the global provider of brand management services, has acquired design agency DJPA Partnership for an undisclosed sum.

LONDON – Christopher Graham is poised to step down as the director-general of the Advertising Standards Authority to take up a government job.

Here is a really nice viral video showing a fight between real Street Fighter’s toys in stop motion.

advertiser: Lizard Lick Amusement

via

LONDON – Global Radio is to axe just over a third of its online and interactive team as its recently appointed chief executive, Stephen Miron, concludes his first key review.

LONDON – Saatchi & Saatchi has transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.