(TrendHunter.com) When Angelina Jolie showed up for the Berlin premier of The Curious Case of Benjamin Button, starring hubs Brad Pitt, the chatter on the red carpet went up a notch. What happened to her hair?
Many critics…
Following a stunt in which the homeless were paid to carry signs which read, “Should panhandling be legal?”, Toronto-based talk radio station CFRB, with help from zig, paid prostitutes to carry signs which read, “Should prostitution be legal?”
(TrendHunter.com) We’ve seen their separate campaigns before, but now we get to see David amp; Victoria Beckham posing together in the Emporio Armani underwear Spring 2009 ad campaign.
The David amp; Victoria joint ad was unveiled…
Usando só uma lâmina, Poster Boy sai pelas ruas de Nova York transformando outdoors no metrô em alguma forma de arte.
Como se vê, cada vez mais a publicidade é “vítima” do próprio sentido de existir: a criatividade. Obviamente, isso acaba gerando idéias mais criativas do que o anúncio original, como vimos recentemente no sensacional Photoshop Adbusting.
Você pode ver mais intervenções do Poster Boy no Flickr.
| Via Invisible Red
Quem comprar o tablóide britânico The Sun, durante essa semana, ganhará (free) um DVD com algum grande filme de Hollywood. E para comemorar essa promo, o The Sun está promovendo uma ação interativa daquelas que a gente demora pra esquecer.
Colocaram, desde sexta feira passada, um movie-addicted (viciado em filmes) em uma sala, sendo filmado 24h por dia, durante uma semana. Só que há um detalhe mais importante: O ator fica assistindo DVD’s incessantemente, e os internautas britânicos podem entrar no hotsite (www.movieboy.co.uk) para acompanhar a saga dele e, ainda por cima, trocar dicas de filmes com outros usuários em um chat no próprio site. Ah, de vez em quando o ator também entra no chat pra debater assuntos relacionados aos filmes com as pessoas que estão online.
Qualquer semelhança com a campanha “The Heides“, da Diesel, é mera coincidência.
Assista o teaser que circulou por todo o Reino Unido:
Note: the third letter (P) is “yes” in Hebrew
Advertising Agency: Grey, Tel-Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Copywriter: Uri Shoham
Art Director: Karin Gross
Account Manager: Dani Brande
Account Supervisor: Noa Heinemann
Account Executive: Mor Gluska
“The new Golf. Sometimes the only one you have to beat is yourself”
Advertising Agency: DDB, London, United Kingdom
Creative Director: Jeremy Craigen
Art Director: Shish Patel
Copywriter: Sam Oliver
Photographer: Vincent Fournier c/o Carole Lambert
Head of Art: Grant Parker
Art Buying: Daniel Moorey
Production: Still Productions
(TrendHunter.com) Want to see pictures of Michelle Obama’s inauguration dress? You’re not alone. The eyes of fashionistas and stylists all over the world are on Michelle Obama and her yellow inauguration dress choice.
In…
“Bring your kids to work day.”
Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.
Advertising Agency: BBDO, New York, USA
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
(TrendHunter.com) OMG I love the giant bow hat Aretha Franklin rocked when she sang the National Anthem at Obama’s inauguration. It would have been fantastic if the hat had been embellished with Obama diamante, but it was…
Kinda silly but there’s one dancing guy that made my day there 
Agency: TBWA\Neboko, Amsteram
Creative Team: Cor Den Boer, Jorn Kruijsen, Jeroen van de Sande
Director: Bart Timmer
Director of Photography: Alex Melman
Agency Producer: Hein Scheffer, Robert Nan
Editor: Annelien van Wijnbergen
Colorist: Olivier Ogneux
Music: Rens Pluym
Sound Designer: Rens Pluym
Sound Design Company: the ambassadors
Interactive Production Company: the ambassadors
Online Editor: Ton Habraken
MINNEAPOLIS (AdAge.com) — Ratings results from strategic counter-programming countered the media malaise network TV has been in lately, as Fox's first night of its new Monday lineup of dramas, "House" and "24," won the night, edging the near equally strong lineup of CBS sitcoms.
SAN FRANCISCO (AdAge.com) — Wireless carriers may be losing out on revenue because consumers are wary of new handsets, fearing the setup will be too confusing and cumbersome. In an online survey conducted among 4,000 U.S. and U.K. consumers by Coleman Parkes for mobile-device-management specialist Mformation, 95% of respondents said they would be more likely to try new mobile-phone services if the setup was easier.
Perhaps the ad industry can learn a thing or two from YouTube, where diversity, advertising and presidential politics meet.
NEW YORK (AdAge.com) — By the time final numbers are crunched Wednesday morning, President Barack Obama's inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history — including the Super Bowl. This year's biggest winner: the web, with cable news, social networks and even sports leagues capturing a record share of viewers tuning in and live-blogging online throughout the afternoon.
Blogger Roger Pe makes the case for the ad business to focus on its own brand: by advertising.
This week's episode of Creativity's Top 5, courtesy Creativity-Online.com, Grey gives us a unique camera angle to view the world from a female perspective for Lactacyd; the U.K.'s Channel 4 offers up a frenetic look at the teen drama "Skins"; Fallon gathers together fans of the once-defunct candy bar Wispa; Burger King and Crispin Porter ask Facebook users if they would drop friends for a free Whopper; and director Lance Acord brings international soccer stars to Sao Paulo for Nike.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
