I Love Viral – the best virals this week #28

 

http://www.iloveviral.com/

Who’s Behind the Top 40 Twitter Brands

In one of the more thoroughly researched pieces of original Twitter reporting we've seen in a long time, the 40 best brand accounts on Twitter — and the people behind them.

What You Missed at Midem This Year

This year, as in years past, Midem, the music business' annual shindig at Cannes featured a lot of talk, panel discussions and announcements about the growing involvement of brands with music. Here's the big ones.

Let Use See the “Chase” of Audi

19340_logoThe big three may not be placing ads at the Super Bowl but Audi is sure to be there. Aiming to create the same excitement that the players would have on the field, Audi has a great commercial being awaited which stars Transporter star Jason Statham.

Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles. The agency painstakingly recreated different eras in American history with costuming, lighting, film stock and period-specific automobiles to create a stunning depiction of the different eras explored in the ad.

“Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period.”

(Source) PR Newswire

Ogilvy Promotes John Seifert to Head North American Operations


NEW YORK (AdAge.com) — Newly minted Ogilvy & Mather global CEO Miles Young broke up the long-standing dual-CEO regime in the agency's struggling North American operation, moving co-CEO Bill Gray to a senior account-management role and promoting longtime account baron John Seifert to run operations in the region.

Orange Team

Une bonne manière d’annoncer le championnat de Ligue 1, par l’opérateur Orange, qui montre aux supporters 3 façons de soutenir leur équipe favorie. Des déclinaisons d’affiches conçues par l’agence Publicis Conseil : Landau, Fauteuil et Maison.

Art Director: Pascale Gayraud. Photographer: Olivier Amsellem.

Beautiful, new videoclip from EGM

El Guisante Mágico is a spanish band of glam-surf. The song Beautiful is the single from his new album “Love, Lust & a Bit of Champagne”. This videoclip was filmed by the directing team Sofa Experience, from Agosto. It features no chroma key tricks, just a plane, a long falling from San Diego’s skies a crazy crew and considerable amounts of boldness.

Am I the only one who reminds the film Point Break watching this?

Anything For A Kiss

small_boy_big_girl_kiss.jpg

Thank God there are a lot of different cultures in this world.

Slate’s Double X Aims for Growing Women’s Online Market


NEW YORK (AdAge.com) — It's a woman's world out there — at least it is online. Women's-content websites, such as those in the Glam Media, iVillage and Sugar networks, attract more than 53% of the total U.S. online audience. The growth has been driven, in part, by the soaring number of new sites with a distinctly feminine focus. But these sites share one other important and distinguishing trait: an emphasis on community.

Crayons Attack 500 Computer Monitors at BBDO

kids_day_computer.jpg

If you arrived at work in the morning to find your computer monitor scribbled all over with crayon would you:

Carat wins £70 million Vodafone media business

LONDON – Carat has won Vodafone’s estimated £70 million media planning and buying account after a pitch against the incumbent, OMD.

Inaugural Ball Gowns – Michelle Obama Goes Gay with Jason Wu Design (VIDEO)

(TrendHunter.com) While new First Lady Michelle Obama played it a bit conservative during the day with an Isabel Toledo dress and coat, she spiced things up at night during the Home States Ball in Washington with a one-shoulder,…

Carat scoops Vodafone’s £55m UK media account

LONDON – Vodafone has awarded its £55m UK media planning and buying account to Carat after a final head-to-head battle against incumbent OMD.

Sir Martin Sorrell predicts 2009 economic improvement

LONDON – Sir Martin Sorrell today forecast improved economic prospects for the second half of this year – but warned of more pain in time to come.

DMGT confirms long-term commitment to flagship titles

LONDON – Daily Mail & General Trust (DMGT) has confirmed its long-term commitment to investing in the Daily Mail and The Mail on Sunday and its free title, London Lite. The company said the sale of the Evening Standard would not prompt the offloading of its other flagship newspapers.

Claire Harrison-Church replaces Helen Buck as Sainsbury’s top marketer

LONDON – Sainsbury’s has appointed former Boots marketer Claire Harrison-Church to the position of director of brand communications, as the supermarket begins a consultation period looking at its internal marketing structure.

Coke Brings Strange Love to Library

coke_strange_love_library.jpg

OK. Let’s analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign.

The Devil’s Music Supervisor

Hey creatives, here's something to consider when you're picking the latest jam for your Sprint commercial: are you leading kids to Satan?

WPP set for a shift in emphasis, says Martin Sorrell

LONDON – WPP, the global communication group, is set to significantly shift its competitive profile away from traditional media and advertising operations to become a more strategic, insight-led organisation, according to chief executive Martin Sorrell.

Strange. Illogical. Fun. Introducing New Minnesota Lottery Ads

minnesota_lotter_astronaut.jpg

Bizarre and obtuse. Two words that aptly describe these new commercial from Colle+McVoy for the Minnesota State Lottery.