I Love Viral – the best virals this week #28
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http://www.iloveviral.com/
http://www.iloveviral.com/
The big three may not be placing ads at the Super Bowl but Audi is sure to be there. Aiming to create the same excitement that the players would have on the field, Audi has a great commercial being awaited which stars Transporter star Jason Statham.
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles. The agency painstakingly recreated different eras in American history with costuming, lighting, film stock and period-specific automobiles to create a stunning depiction of the different eras explored in the ad.
“Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period.”
(Source) PR Newswire
NEW YORK (AdAge.com) — Newly minted Ogilvy & Mather global CEO Miles Young broke up the long-standing dual-CEO regime in the agency's struggling North American operation, moving co-CEO Bill Gray to a senior account-management role and promoting longtime account baron John Seifert to run operations in the region.
Une bonne manière d’annoncer le championnat de Ligue 1, par l’opérateur Orange, qui montre aux supporters 3 façons de soutenir leur équipe favorie. Des déclinaisons d’affiches conçues par l’agence Publicis Conseil : Landau, Fauteuil et Maison.
Art Director: Pascale Gayraud. Photographer: Olivier Amsellem.
El Guisante Mágico is a spanish band of glam-surf. The song Beautiful is the single from his new album “Love, Lust & a Bit of Champagne”. This videoclip was filmed by the directing team Sofa Experience, from Agosto. It features no chroma key tricks, just a plane, a long falling from San Diego’s skies a crazy crew and considerable amounts of boldness.
Am I the only one who reminds the film Point Break watching this?
Thank God there are a lot of different cultures in this world.
NEW YORK (AdAge.com) — It's a woman's world out there — at least it is online. Women's-content websites, such as those in the Glam Media, iVillage and Sugar networks, attract more than 53% of the total U.S. online audience. The growth has been driven, in part, by the soaring number of new sites with a distinctly feminine focus. But these sites share one other important and distinguishing trait: an emphasis on community.
LONDON – Carat has won Vodafone’s estimated £70 million media planning and buying account after a pitch against the incumbent, OMD.
LONDON – Vodafone has awarded its £55m UK media planning and buying account to Carat after a final head-to-head battle against incumbent OMD.
LONDON – Sir Martin Sorrell today forecast improved economic prospects for the second half of this year – but warned of more pain in time to come.
LONDON – Daily Mail & General Trust (DMGT) has confirmed its long-term commitment to investing in the Daily Mail and The Mail on Sunday and its free title, London Lite. The company said the sale of the Evening Standard would not prompt the offloading of its other flagship newspapers.
LONDON – Sainsbury’s has appointed former Boots marketer Claire Harrison-Church to the position of director of brand communications, as the supermarket begins a consultation period looking at its internal marketing structure.
OK. Let’s analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign.
LONDON – WPP, the global communication group, is set to significantly shift its competitive profile away from traditional media and advertising operations to become a more strategic, insight-led organisation, according to chief executive Martin Sorrell.
Bizarre and obtuse. Two words that aptly describe these new commercial from Colle+McVoy for the Minnesota State Lottery.