Hasta La Creative!

In a DigitalNext post, Abbey Klaassen writes: "While Popeyes isn't the most frequent Twitterer … its posts have become favorites of a certain Ad Age staffer." I'll give you one guess who that staffer is.

LONDON – The Advertising Standards Authority (ASA) has rejected complaints that the British Humanist Association’s ‘There’s probably no God’ ad campaign breached its code of practice.

LONDON – Morrisons has announced its best ever Christmas sales as customers trade down from premium supermarkets.

A pizzaria norte-americana Papa John’s está com uma promoção super atrativa para seus clientes.

A mecânica é o seguinte: Os primeiros clientes que se inscreverem no site (TheCountdownToKickoff.com) receberão uma pizza gigante em casa, por 25 centavos, durante a final do Superbowl 09′.

A promoção é protagonizada pelo ex-jogador de futebol americano Heisman Trophy. E conta ainda com uma Comunidade no Facebook que integra atualizações e mensagens sobre a promo.

A promoção é uma das ações que remetem a campanha de 25 anos da companhia.

LONDON – London’s financial freesheet City AM has become embroiled in a spat concerning office space with INM’s quality newspaper, The Independent.

In case you missed it, Al Pacino was sporting a watch, a designer watch from Tutima which many viewers would hardly notice. Glued on to the plot (to which Al Pacino turned out to be the bad guy in the end), there were strings attached as far as the advertising premiums agreed upon by both parties, Millenium Films and Tutima USA. Apparently, the latter failed to deliver and both of them may see each other in court.

Millennium Films filed a lawsuit against watch manufacturers Tutima USA at Los Angeles County Superior Court claiming that they didn’t deliver on the agreed deal. According to the production company this promotional partnership would see Tutima pay $50,000 for a three second shot of the watch, a Tutima Flieger Chronograph F2 in the film and spend $1 million on advertising. They claim that neither of these were forthcoming, despite them delivering the lingering shot of the watch in their 2008 cop drama.

(Source) TMZ

LONDON – Sky1 has secured the exclusive UK TV rights to the hotly anticipated US drama ‘Lie To Me’, which marks ‘Pulp Fiction’ actor Tim Roth’s first foray into television.

Excellent and really hot viral video from the lingerie brand Agent Provocateur for Saint Valentine’s Day.
The title is "Love me tender…or else". A beautifule babe is wearing some stockings and is going to meet her boyfriend.
When they meet, it becomes really hot, the guy is […]

“Every image has a sound”

Noisy interactive posters for Saxofunny sound production company.Check the video showing how the posters work:

Agency: DM9DDB, Brazil.

Em parceria com a Warner Music, a Coca Cola irá disponibilizar, a partir de março, a música tema da sua nova campanha “Open Happiness“, criada pela W+K, para download gratuito. (veja os primeiros filmes da nova campanha).

O anúncio foi feito na MIDEM, uma feira mundial voltada para o mercado da música.

A faixa musical, que leva o mesmo nome da campanha “Open Happiness” tem a participação de Patrick Stump (do Fall Out Boy), Travis McCoy (do Gym Class Heroes), Brendon Urie (do Panic At the Disco), Cee-Lo Green (do Gnarls Barkley) e Janelle Monáe.

Uma inspiração para empresas (como a Honda, por exemplo) que primam pela boa música em sua propaganda, mas não pensam em disponibilizá-la para download público.

::Via Brandweek e E*Idéias.