Hasta La Creative!

In case you missed it, Al Pacino was sporting a watch, a designer watch from Tutima which many viewers would hardly notice. Glued on to the plot (to which Al Pacino turned out to be the bad guy in the end), there were strings attached as far as the advertising premiums agreed upon by both parties, Millenium Films and Tutima USA. Apparently, the latter failed to deliver and both of them may see each other in court.

Millennium Films filed a lawsuit against watch manufacturers Tutima USA at Los Angeles County Superior Court claiming that they didn’t deliver on the agreed deal. According to the production company this promotional partnership would see Tutima pay $50,000 for a three second shot of the watch, a Tutima Flieger Chronograph F2 in the film and spend $1 million on advertising. They claim that neither of these were forthcoming, despite them delivering the lingering shot of the watch in their 2008 cop drama.

(Source) TMZ