Really visual campaign with 3 print ads for the Emirates Arthritis Foundation,
that shows how difficult it becomes to switch on the light or open the door when you have some arthritis.
With all these pins we have an idea of how arthritis is painful.
“Is even the […]
(TrendHunter.com) Trend Hunter has featured plenty of political mashups, but this ‘Obushma’ cocktail is too much! The images show a metamorphosis, no doubt created in Photoshop, of George Bush morphing into Barack Obama,…
Taipei will enjoy IMAX digital protection technology as IMAX Corporation and VieShow Cinemas have come to terms in opening an IMAX® theatre in its Sun Cinemas multiplex in the city of Taipei. The installation is scheduled to be completed to take advantage of IMAX’s robust 2009 Hollywood slate. The deal continues IMAX’s international expansion momentum.
There are currently 75 IMAX theatres scheduled to be operating in Asia by 2012. To date, IMAX has signed contracts for more than 200 IMAX digital projection systems worldwide, with 46 currently in operation and at least 115 scheduled to be in operation by year end.
“The economics of IMAX’s digital projection system, combined with the increase in Hollywood content being released in IMAX’s format, made the decision to get into the IMAX business easy. We’re very excited to install the system during the first quarter, with the goal of offering our customers most of this year’s strong IMAX film slate.”
(Source) PR Newswire
We’re always looking for something different in the advertising business.
Blogger Thiago Moraes looks at a new ad for UK car insurance company Swiftcover featuring the aging punkster doing a bunch of things that aren't especially car insurance-related.
YORK, Pa. (AdAge.com) — Add Samsung to the list of marketers turning to consumers for their Super Bowl ads. The electronics maker and official HDTV of the NFL asked fans to send in their best football stories, with the promise that the winner would be turned into a pre-game TV ad.
Advertising Agency: TBWA\Neboko, Amsteram, The Netherlands
Creative Team: Cor Den Boer, Jorn Kruijsen, Jeroen van de Sande
Director: Bart Timmer
Director of Photography: Alex Melman
Agency Producer: Hein Scheffer, Robert Nan
Editor: Annelien van Wijnbergen
Colorist: Olivier Ogneux
Music: Rens Pluym
Sound Designer: Rens Pluym
Sound Design Company: the ambassadors
Interactive Production Company: the ambassadors
Online Editor: Ton Habraken
CHICAGO (AdAge.com) — One way to stretch that return on investment in that Super Bowl ad buy: Start at the beginning of football season and offer cold, hard cash.
(TrendHunter.com) Another ad campaign, another supermodel. This time it’s Christy Turlington’s turn as the face of the new Spring Summer 2009 ad campaign for Bally.
Starring alongside a sizzling hot Oriol Elcacho, Christy…
At the end of next week, i’m going to be at the University of Architecture in Alicante for a workshop headed by Jose Perez de Lama and Pablo de Soto from hackitectura. I’m particularly glad to be working with them as i’ve been admiring their work for a few years now (cf. one of their previous works, Situation Room.)
The title of the workshop is Gaza (Palestina). Architecture, urbanism and technologies in the conflict Palestina/Israel. The objective of this (complex and how so delicate) event is to study the conflict and the role architecture and urbanism have in its development, but also to explore how a kind of laboratory of contemporary urbanism has emerged from the situation: gated communities, social controls, isolated islands, connections and disconnections, exclusion, alienations, etc.
Pablo has spent the past few weeks in Egypt where he is creating an alternative cartography of the frontier between Egypt and Gaza, more precisely in Rafah. We are collecting videos, information, links, online essays, artistic experiences, etc. Anything that could help us get a better picture of the issue and trigger ideas in the brain of the smart little students who would have to come up with proposals that foster and allow dialog, resistance, peace, human rights, communication, freedom, mutual understanding, international help, etc. That’s where i’m asking you if you have any suggestion of information we could use. You could either add them to my del.icio.us links by tagging the links with for:regine, add comments on this post or write me to the usual address (see second column on the homepage).
I’m going to document all our findings as well as the development of the workshop on a separate blog. Will update this post with a link to it next week.
NEW YORK (AdAge.com) — By now it's a widely accepted marketing maxim that a brand isn't simply what its marketing department says it is but what its customers say it is. And listening to what consumers are saying and distilling the most important information into useful business insights is an area in which most marketers rely on a fast-growing group of outside vendors for help.
“Get organized with Peter Walsh”
Advertising Agency: OfficeMax Branding Team, Naperville, USA
Creative Director: Mark Andeer
Art Director: Joshua Peterson
Creative Designer: Dwight Darling
Copywriter: Mark Manzo
Other additional credits: The Escape Pod (Chicago) and Atomic Props (St. Paul, MN)
Released: December 2008
(TrendHunter.com) The 81st Annual Academy Awards are set up for disaster. Oscar nominations were announced yesterday, and shockingly, The Dark Knight was not even close to being rightfully acknowledged. After buzz that…
It may be short at just eight-minutes but it was enough to cop an award. Nexus’ “This Way Up”, a short film directed by Adam Foulkes and Alan Smith at London based animation studio Nexus.
The humorous eight-minute film follows two dour undertakers as they battle a series of misadventures while trying to deliver a coffin to the graveyard.
“At Nexus we’ve always been committed to short film animation, so it’s fantastic to be honored with the nomination in this category,” says O’Reilly. “But more than just being singled out by the Academy, the Oscar(R) nomination is important to us because it’s a stepping stone for us to develop feature length animation.”
(Source) PR Newswire
MINNEAPOLIS (AdAge.com) — In both politics and pop culture, it was a week of transitions. Most notable, of course, was the transition from President George W. Bush to President Barack Obama. The world watched, and surely at much higher numbers than Nielsen was able to measure, given the out-of-home viewing and the shift from TV screens to computer screens.
(TrendHunter.com) Venus Williams, Matt Dawson, Billie Jean King, and Thierry Henry are some of the sports stars who participated in ‘Champions,’ a striking black and white nude portrait project by photographers Anderson…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
