Hasta La Creative!

To the average person, buying a wedding gown and getting ready for your wedding is a momentous occasion. However, as far as Ghost Whisperer star Jennifer Love Hewitt is concerned, it looks like its just any ordinary day. Imagine already having a wedding gown and with a snap of a finger you can call of your wedding?

Jennifer Love Hewitt is being dissected for her breakup with ex-fiancé Ross McCall.

J.Love had already bought her wedding gown and set the date and destination for her spring 2009 wedding when she called off the nuptials. Aw.

But apparently it’s all Jennifer’s fault. The “serial heartbreaker” is “needy and immature” with “trust issues” and a “history of body issues,” according to sources.

(Source) Yahoo TV

It’s the Super Bowl and…OMG…look! It’s a commercial with animals in it!

Love the Super Bowl? Love Twitter? Have ADD? Perfect. During the Super Bowl (or anytime leading up to it and following), use the hashtag #superads09 when posting to Twitter and your tweet will be captured and categorized for all to see.

NEW YORK (AdAge.com) — With shelter magazines hit heavily by the recession, the only Spanish-language title in that category, Casa y Hogar, has suspended publication and is looking for new financing and a new business model.

CSI Star Gerald McCullough who plays Bobby Dawson on CSI Las Vegas, experienced in real life what it feels to be attacked. Fortunately, he is skilled in boxing and a punch to the chest saved him from eventual harm.

“That’s when he pulled a kitchen knife out of a black plastic bag,” McCullouch said. “This thing must have had a blade 10 inches long. …I yelled at the top of my lungs, ‘Get the [bleep] away from me!’ That’s when the knife came down into my back. I don’t know whether he lost his grip or what, but the blade didn’t penetrate my leather jacket.”

Thirty-nine-year-old James Torres was arrested and charged with robbery, assault, menacing and criminal possession of a weapon. He is due in court on March 23.

(Source) Yahoo TV

(TrendHunter.com) Miss America has been a huge TV show event which people have counted down to, planned parties around, and used as an excuse to ogle over the world’s most beautiful people for decades. In a reality show…

Starbucks, long admired by many for building its brand with only a passing interest in traditional advertising, faced a wave of activity last year from two very well-drilled media marketers in Dunkin' Donuts and McDonald's.

Semana passada eu acabei me rendendo e fui assistir “Marley & Eu“. O filme tem um roteiro bem simples. Só nos 20 minutos finais que a gente acaba se comovendo pelo fato de que (ah, você já sabe).

Eu falo do filme porque ele é um exemplo fiel de que os cães são sim os melhores amigos do homem.

Não sei se a ação recém-lançada pela Pup-Peroni, fabricante de alimentos para cachorros da P&G dos EUA, pegou carona nesse momento em que todos comentam sobre o filme. Só que achei ela bem divertida.

Usando a web como plataforma interativa, a sua agência, a DraftFCB de Chicago, colocou no ar um espaço no hotsite (aqui) onde é possível personalizar uma mensagem que um cão carrega quando está junto de seu dono, e enviar para algum colega seu.

A utilização da ferramenta não é nova. Inclusive já vimos coisas parecidas aqui no Brasil.

Porém, foi super bem apropriada pela marca, que carrega a essência de “exaltar o relacionamento entre os cães e seus donos”.

::UPDATE::

Podemos afirmar que empresas do segmento estão apostando na interatividade. Lembram do painel interativo desenvolvido para a Pedigree?

Pois é, e a Pedigree anunciou ainda que vai lançar, em breve, um aplicativo super original para iPhone. É esperar pra ver!!!

Obama Girl and Barely Political creator Ben Relles, along with Next New Networks, have launched Barely Digital, a technology comedy site which will feature shows, product reviews, and comedy sketches.

As the organization has done seven years running, Brand Keys is out with their latest Super Bowl Engagement Survey, a study which predicts which brands are likely to see the highest returns on their Super Bowl advertising endeavors.