Hasta La Creative!

LONDON – A magazine ad for Hovis Wholemeal bread, claiming that two slices of bread could provide 33 per cent more wholegrain than a bowl of cereal, has been banned by the ASA.

(TrendHunter.com) No one can resist hiring a person that has a little special something! Check out these six gadgets that could land you a brand new job in the wake of the economic layoffs!

1) Funky business cards: A captivating…

NEW YORK (AdAge.com) — Hewlett-Packard, which is scrutinizing its entire ad-agency roster, is consolidating the account for its Imaging and Printing Group at Omnicom Group's BBDO Worldwide, executives familiar with the matter said.

MINNEAPOLIS (AdAge.com) — Fox's big series beat NBC's mini-series — as well as every other drama, sitcom or reality show that ran against it — to win the Nielsen ratings race with an overall 5.1/12 rating and share in the ad-centric adult 18-49 demographic. ABC was second with a 3.6/9, followed by CBS (3.0/7), NBC (1.8/5) and The CW (.7/2).

NEW YORK (AdAge.com) — A fraction of NBC Universal's ad inventory is now in the hands of Google, as the search-advertising company officially rolls out its Google TV Ads program.

Ask yourself this question: Would a company stereotype or hyper-exaggerate the characteristics of any other ethnic group without the risk of public scorn, damaged reputation and loss of money? Ask yourself this question on a personal level: Would you like it if your own ethnic group was portrayed in a similar manner?

Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. The boy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment of happiness to an otherwise ordinary situation.

Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster

Dos clássicos aos atuais, dos cults aos trashs. Lista compilada pelo TheShiznit.

After successfully holding its “One Shot” contest, Optimus has finally completed and aired “Done,” the TV commercial based on the winning script from the Optimus “One Shot” contest. “Done” was initially aired on Comcast on January 22, and will be aired in 11 Chicago regions from January 26 through February 2.

The script by Jane Ackerson and Nate DeLeon of DDB was, as promised, brought to life and nurtured to maturity under the same roof.

For their first production, Jane and Nate were the key decision makers on every facet of the spot, and their creative instincts and natural talent impressed us thoroughly. They were a complete pleasure to work with, and we’re looking forward to more great things from this great team!

You can watch the video here.

(Source) Optimus

Yesterday a polar bear on a huge iceberg was floating down the Thames in London for the launch of the new TV natural history Channel Eden.
It’s a really nice way to sensibilize people to the global warming.

advertiser: Eden Channel