NYT Posts $57.8M Loss for Year After Ad Revenue Drops


NEW YORK (AdAge.com) — The New York Times Co. put its stake in the Boston Red Sox up for sale today as it reported a $57.8 million loss in 2008 and a fourth-quarter decline in even internet ad revenue.

Smashing Pumpkins Members Drive Off With Hyundai Super Bowl Spot


It appears that Hyundai has made a last-minute substitution for the music of Yo-Yo Ma in its Super Bowl Spots: a newly composed track "FOL" by Smashing Pumpkins members.

Conde Nast Shuts Down Domino


NEW YORK (AdAge.com) — Conde Nast shut down Domino magazine today, giving up on a title that it was talking up just two weeks ago, when it appointed Senior VP Bill Wackermann to oversee the brand.

El Universal / eluniversal.com.mx: Obama

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Advertising Agency: BBDO, Mexico
Executive Creative Director: Héctor Fernandez
Creative Director: Agustín Esteban
Art Director: Alex Galván
Copywriter: Daniel González Milán

BBC retains rights to Premier League highlights

LONDON – The BBC has retained the rights to air highlights of the Premier League until the end of the 2012/13 season.

Chewing Gum Delivers Powerful Safe Sex Message

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Watching this commercial in which a piece of chewed slowly passes from one person to another while a soothing voice over talks about being a people person who likes all types of people and who takes everyone as the are without judgment leads one in several directions before it delivers its message.

Omnicom agencies make UK redundancies

LONDON – The Omnicom-owned Abbott Mead Vickers BBDO group, DDB London, and TBWA have made a number of redundancies in the UK.

What T-Mobile’s ‘Dance’ and Ikea’s ‘Du’ Teach Us About Messaging

Gunnar Brune looks at how the notion of the collective is altering the language used in marketing communications out of Germany.

Ford names Elena Ford head of global marketing

LONDON – Ford has hired Elena Ford, the great, great granddaughter of Henry Ford, as director of global marketing, sales and service operations.

Pool Party Underwear – 2(x)ist 2009 Campaign Features Nighttime Pool Lounging (GALLERY)

(TrendHunter.com) Popular underwear brand 2(x)ist shies away from the excessive use of sun we’ve been seeing in the Spring 2009 ads in their new campaign.

Even though the theme of the ad campaign is pool-party, the party…

Have a ‘Juicy’ National Day ….

Click Image To Enlarge

Ad Agency: Amber Communications, Dubai, UAE
Creative Director: Vikas Pillai
Art Director: Mahesh Chenchula
Copywriter: Achuth Nair

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YouTube head Jonathan Gillespie departs in middle of ad initiative

LONDON – Google has suffered a setback in its move to monetise YouTube, with the departure of Jonathan Gillespie, head of YouTube UK, to GMG Radio.

B&Q launches sponsorship of C4’s Grand Designs

LONDON – B&Q’s sponsorship of the new series of Grand Designs will launch tonight and run for the full 14-week series.

Latest Sony Bravia ad features moon landing, Barack Obama and JFK

LONDON – Sony has revealed the moon landing in 1969 and the inauguration of Barack Obama to be our favourite memorable TV moments with a new survey to promote the launch of four new Bravia TVs.

School children raise money with user-generated site for UN

LONDON – The School Food Trust charity’s Really Good School Dinner campaign has signed up 600 schools and received almost 10,000 pledges to donate 10p to the charity from school children.

Commercial TV increases viewing share, delivering 2.4 billion ads

LONDON – The UK TV viewing population watched 2.4 billion ads in 2008, an average of 42 per day, as commercial TV upped its share of all TV viewing to 63%.

Film Council launches ‘Google for films’ search service

LONDON – The UK Film Council has launched FindAnyFilm.com, a film search engine that will enable consumers to find out when, where and how a film is available in the UK across cinema, TV, DVD & Blu-ray sale or rental, download and streaming platforms.

Bauer’s Keenan relinquishes PPA role

LONDON – Bauer Consumer Media chief executive Paul Keenan is to step down as marketing chairman of The Periodical Publishers’ Association (PPA) after three years in the role.

Hey, call a real creative / Une idée pas très à la page

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THE ORIGINAL?
The Yellow Pages – 2000
Source : Cannes Archive Online,
Agency : Grey Advertising (Denmark)
LESS ORIGINAL :
AT&T Yellow Pages – 2007
Source : Adsoftheworld,
Agency : IdeaCity Austin (USA)
Idea City : Une agence qui a un certain penchant pour l’imitation?

Orange Wednesday revamps website

LONDON – Orange has revamped its Orange Wednesdays film site, making it part of a film portal with a film finder and video content.