(TrendHunter.com) The street art scene has got us excited in 2008. So many brilliant urban activities and different forms of expressions has seen the day through the city’s sphere all around the world. It’s hard to pick…
Who is not familiar with Gatorade? A popular sports drink, it was brought to fame by sports greats like Michael Jordan during his prime. But ever since, a lot of other players have cropped up. Among the names that gave Gatorade a run for its money included products carrying the name Activade, Accelerade and 100 Plus.
There are a lot of known tags that made Gatorade famous. Among them included being a drink with isotonic, hypertonic and electrolytes. But while many people feel that these are terms used to entice people to drink them especially for people who sweat it out.
This time however, it looks like Gatorade is applying a new approach, changing its labeling and packaging. Is this called for and needed? Compared to the old design, one may think that the company is saving on design and labeling costs.
New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand’s iconic bolt. “For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats.
(Source) Adweek
AdAge is reporting today about the projected ad spending drop we’re currently wading in, and notes that we’re probably in the middle of a three year slump. Well how about that. Read about it here if somehow you missed that we’re in a downturn. Darn you, cyclical capitalist economy!
More: “Ogilvy’s Recession Plan“
New Career Opportunities Daily: The best jobs in media
Submitted for your approval (or otherwise), here’s the newest Pepsi piece — notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter “o.” Rant below, please.
More: “BBDO, Coke And Pepsi’s New 70s Era Groovy Logo“
New Career Opportunities Daily: The best jobs in media
The Wall Street Journal reported today that upcoming superhero flick, Watchmen is copyrighted by 20th Century Fox — a fact that would under most circumstances not be newsworthy — oh, except that Warner Bros. is the company that actually produced the thing. What’s this hiccup going to mean for WB’s profits?
Not sure if you know this, but in the movies, it’s all about how much money a movie can make. Much of the revenue movies make comes from post-theater distribution: DVDs, Netflix/Blockbuster rentals, et cetera. So when 20th Century Fox claimed it owned a copyright on Watchmen, a judge agreed, meaning WB will have to share some portion of its winnings.
We bet Fox is happy they decided to pass on the film a decade ago — who said there’s no such thing as a free lunch? For WB, it’s probably going to be an expensive bath since the project is based on one of the all-time best-selling graphic novels. How did Harvey Weinstein not get in on this?
Aforementioned judge will make a more detailed ruling in the nearish future about what portion of the take will go to Fox. Hollywood may be recession proof, but you know some legal aid just got his ass fired.
More: “Ad Spend Going From TV To Movies? Is That Really The Best Plan?“
New Career Opportunities Daily: The best jobs in media
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the “next generation’s” apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
Oh Chicago, your ability to make light of all the crap that’s piled up this year will never cease to amaze us. Kudos today to Chicago’s LeatherCreations, which bought this ad and placed it in the Chicago Tribune — right where loads of people could see it. In case you can’t see the image, the furniture store’s ad reads, “We sell more seats than the governor.” Hilarious!
Practically speaking, that means they have sold more than one seat; and even then it was only on layaway. Cue rim-shot.
More: “JWT Chicago’s Rudderless Ship“
New Career Opportunities Daily: The best jobs in media
Blogger Roger Pe examines a controversial a new TV spot airing in the Philippines that depicts Barack Obama suffering from indigestion.
On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono’s beloved John Lennon.
(TrendHunter.com) One thing you’ll learn from our Trends in 2009 Forecast is that 2009 will be a year of dramatic change. To prepare you for that change, TREND HUNTER Research is breaking all norms by freely distributing…
(TrendHunter.com) Karl Lagerfeld has two fantasies that revolve around sexy women and champagne. Surprise. Lagerfeld did the photo shoot for a vintage of Dom Perignon featuring Claudia Schiffer in 2007 (Oenothéque, 1993)…
Over the holiday we learned that our much-younger-second-cousin (she’s 14) has a bit of a texting problem. Her mother told us (over a plate of assorted homemade food-stuffs) that the lass had reached an astounding 28,000 texts per month (thousand, not hundred) at one point this summer. Let’s break that down.
Thirty days in a month, right? So that’s about a thousand text messages (sent and received, mind you — not that it makes it any less amazing) per day. Divide, carry the two et cetera, and it’s about 933 “txts” every 24 hours, or about 39 messages an hour. Luckily, said relative is enrolled in an unlimited texting plan.
Another interesting point to note: the responsible tween rarely uses the phone for calling purposes. When her phone was taken away for as punishment for something (not the 28,000 texts — is over-communicating a crime?), she became indignant over having to make phone calls via land line.
What’s the point of this anecdote? The astronomically high volume of text messages flitting between today’s youth cannot be ignored. Our cousin can’t be the only one using her phone so much, so go find a way to get ads in there. That one’s one the house.
More: “Say Goodbye to Popups and Hello to Chat Invites“
New Career Opportunities Daily: The best jobs in media
All of you from New York are probably familiar with the name of Brooklyn borough President, Marty Markowitz. He’s everywhere. Master of the press and all that. In a year end review, Marty highlighted his job creation abilities for the home of the Notorious B.I.G in the local journo, The Brooklyn Paper.
“…job number 1 in 2009 is creating jobs. Uniworld, which is the largest African-American advertising agencies, and that’s a very well respected, nationally celebrated advertising agency, [moved to Brooklyn] and I’m delighted. It’s the start of another possibility of ethnic oriented advertising agencies in Brooklyn. It goes hand in hand with the first advertising high school in Brooklyn. That was my baby. It started this fall. “
Along with Omnicom, the advertising and marketing high school kicked off this past September and is very much Marty’s baby. He pledged $2M to get the school up and running this year. The High School For Innovation in Advertising and Media currently has 77 students and notes in its core mission statement that: “The buying power of African Americans is projected to be $950 billion dollars in coming years” and that only “around five percent of the product managers and advertising executives…..are African Americans.”
To that end, lets shout out their gold honor roll students. Congratulations to: Wendy Rivera, Ian Pelton, Maegan Francis, Jermaine Richards, Sigazie Brown, Tevin Jeffery and Walyn Moiseau. Keep it up. The industry needs some fresh blood.
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Une très belle série de 3 artworks, destinés pour le print, autour de la faune et de la flore. Ils ont été réalisé par le designer anglais Christopher Hewitt, plus connu sous le nom de Dstrukt.
Tough economic times got you down? Wish you could go back to the days when advertising wasn’t so volatile? Well, you can’t — but a new beverage promises to help you feel calm about whatever you’re dealing with, without giving you one of those pesky hangover things. ViB (pronounced “vibe” — and no, this doesn’t have anything to do with the Virginia Institute for the Blind) is the latest in canned bullshit technology, and as far as we can tell, it makes you feel like you’ve just smoked a certain green herb. Copiously.
“Hopelessness. Anxiety. Burnout. These are concepts everyone can empathize with in these uncertain times. Happiness is taken for granted, as is the relaxation that’s a byproduct of stress-relief. Stress is not just a problem — it’s the problem. Everyone longs for an escape from their problems; a vacation; a place where they can go to be happy; a place from where they return and share their happiness with everyone around them. ViB is your vacation in a bottle.”
David Ibsen over at “5 Blogs Before Lunch” turned us on to this fascinating new product, which can be purchased at 7-Elevens and Albertson’s. We’ll stick to headache inducing beverages of another sort for now, but let us know if you think ViB is the right product to fill the under-represented calming-beverage market. Look out Chamomile.
More: “Red Bull Gives You… uh… Cola?“
New Career Opportunities Daily: The best jobs in media
O título deste post se refere ao mote da campanha de final de ano da Nivea U.S.A., mas especificamente de seu produto Nivea Lip Care, feito à base de fórmulas que suavizam os lábios. Em toda sua campanha durante o ano todo, Nivea Lip Care estimulou o beijo: “Kiss and be kissed” assina as peças publicitárias, enfatizando o poder e o prazer que é ao beijar quando se usa Nivea Lip Care.
São eles que detêm uma das maiores cotas de patrocínio da New Year’s Eve Times Square, a grande festa da virada em Nova Iorque. Entretanto, a Nivea não quer ser só mais um patrocinador qualquer, apenas colocando pôsteres e totens por toda a avenida.
Foi a partir daí que resolveram criar uma promo que mobilizaria casais de toda a América e também do mundo, turistas que sempre vão em peso passar a virada na avenida mais atraente do planeta.
A campanha “3, 2, 1…Kiss!” prevê um ‘beijasso’ simultâneo da multidão que passará a virada na Times Square, assim que a New Year’s Eve Ball ascender e indicar a chegada de 2009. Veja (aqui) uma prévia da campanha.
Publicidade na televisão e na internet antecipa a população dos fatos que irão acontecer durante a festa. No site (www.niveaxoxo.com) o usuário encontra múltiplas ferramentas que o envolvem com a campanha de Nivea Lip Care.
As ferramentas incluem o “Digital Kiss”, onde a pessoa pode enviar e-cards com mensagens românticas e personalizáveis para o seu par. Fora isso, um aplicativo de Facebook que a pessoa pode acumular beijos virtuais e ganhar cupons de desconto do produto, e ainda por cima um Quizz romântico.
Com o Flickr, a Nivea promoveu um campeonato para gratificar a foto da melhor “Kissalicious“.
É isso, uma campanha de final de ano formidável e memorável, que pode servir de referência para muitas empresas que quebram a cabeça dias e noites pensando em que fazer para conquistar novos clientes nessa complexa época do ano.
Advertising Agency: Y&R, Singapore
Chief Creative Officer: Rowan Chanen
Art Director: Scott McClelland
Copywriter: Scott McClelland
Photographer: Chris von Menge
a href=”http://adage.com/article.php?article_id=133497″img src=”http://adage.com/images/bin/image/rightrail/luker122408thm.jpg?1230144098″ width=”180″ height=”135″ alt=”” /br //aBATAVIA, Ohio (AdAge.com) — Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big national ones advertisers gravitate toward. And at a time when people are making and maintaining friends virtually on the internet (and marketers put more spending there), people actually need more social networking the old-fashioned way — face to face.
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(TrendHunter.com) Iran is the subject of much controversy, so much so that the country’s name tends to evoke images of grief, war and terror. That’s why I was happy to find Life Goes On in Tehran, a beautiful photoblog…
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