Hasta La Creative!

Advertising Agency: Love Communications, Salt Lake City, USA
Creative Director: Preston Wood
Art Director: Trent Wall
Copywriter: Alison Faulkner
Published: January 2008

(TrendHunter.com) With just 1 gram of fat in a half a cup, probiotic frozen yogurt can be a healthy alternative to ice cream, and even to regular frozen yogurt.

I’ve been waiting for food companies to make the leap to…

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Jan Leube, Matthias Spaetgens
Copywriter: Edgar Linscheid
Art Director: Marc Ebenwaldner
Photographer: Ralph Baiker
Account Supervisors: Katrin Seegers, Katja Weiden
Advertiser’s Supervisor: Dieter Frost
Graphic: Anatolij Pickmann
Postproduction: Gloss Postproduction

My cathedral needs your help.

Brief:
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

Rediscover the softness of wool.

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Pierre-Louis Messager
Art Director: Ingrid Varetz
Photographer: Vincent Fournier
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian

Advertising Agency: Fallon, Minneapolis, USA
Via: Adfreak

Advertising Agency: Fallon, Minneapolis, USA
Via: Adfreak

Advertising Agency: Fallon, Minneapolis, USA
Via: Adfreak

Advertising Agency: Fallon, Minneapolis, USA
Via: Adfreak

(TrendHunter.com) Tennis champion Roger Federer is seeded number one in the world and in addition to his great athletic skills, he also has superhuman powers. Or so it seems from the latest Nike commercial which pairs the…