American PR firms’ profit up 20 per cent
Posted in: UncategorizedNEW YORK: US PR firms earned an average 19.7 per cent profit in 2007 despite an economic downturn, according to StevensGouldPincus’ (SGP) annual Best Practices Benchmarking Survey.
NEW YORK: US PR firms earned an average 19.7 per cent profit in 2007 despite an economic downturn, according to StevensGouldPincus’ (SGP) annual Best Practices Benchmarking Survey.
LONDON – Facebook has overtaken MySpace with its number of unique visitors reaching 123 million people worldwide during May.
LONDON – The Financial Times began the European roll-out of its financial news services today, (23 June) starting with Ignites Europe.
LONDON – Spain’s penalty shootout win over Italy, which booked them a place in the semi-finals of Euro 2008, netted BBC One 7.2m viewers last night, according to unofficial overnight figures.
LONDON – The official website of the UEFA Euro 2008 football championships has more than doubled traffic levels from the previous competition, registering more than one billion page views already, according to the company running the website.
LONDON – The deadline for entries to this year’s Guardian Newspaper Planning Awards, in association with Media Week, has been extended to this Friday, 27 June.
LONDON – Rewards-based consumer website Pigsback.com has partnered with loyalty management company Reward to launch a high street loyalty programme.
The Department for Innovation, Universities and Skills (DIUS) has handed out a £3 million contract to promote a roadshow encouraging young people to pursue higher education.
LONDON – Harvey Nichols, DDB’s crown jewel for print advertising, has used vultures to show the predatory nature of sales shopping.
SINGAPORE – National tourism agency, VisitBritain, is inviting creative and media agencies to take part in a tender process for a three-year contract covering Singapore, Thailand and Malaysia.
LONDON – Private equity firms Providence and Carlyle have revealed that US private equity firm Hellman & Friedman is part of their consortium preparing a possible acquisition of business and academic media company Informa.
SHANGHAI – State-owned airline Air China has split its global media business between MindShare and an undisclosed local agency following a pitch that is understood to have included Vizeum and two local players.
CANNES – Thai agencies made a strong showing in this year’s Cannes Lions Film category, the winners of which were announced on Saturday.
CANNES – Two Asia-Pacific agencies were among this year’s Titanium and Integrated Lions winners, including Tokyo-based Projector and JWT India.
LONDON – After moving out of magazines, what might News International do next, asks Stephen Foster, and it looks like being a bumpy week for the wider financial market.
LONDON – Leaders of consumer goods giants Unilever and Procter & Gamble have indicated they will not be cutting the amount they spend on marketing despite the global downturn.
LONDON – The head of a WPP Group agency in Zimbabwe has been working for the brutal regime of Robert Mugabe, leading the marketing services giant to sell off its holdings in the agency.